Modelling & attribution
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Research Paper • MRS Awards Papers, Winner, MRS Award for Media Research, 2020
Article • WARC Best Practice, December 2020
Article • WARC Exclusive, November 2020
Article • WARC Best Practice, August 2020
Opinion • Tom Roach, August 2020
Article • Research on WARC, July 2020
News • 16 June 2020
Article • WARC Best Practice, May 2020
News • 15 April 2020
Article • Christian Polman, WARC Exclusive, April 2020
Article • WARC Best Practice, April 2020
Article • Paul Dyson, WARC Exclusive, April 2020
News • 02 April 2020
Article • Alex Brownsell, WARC Exclusive, March 2020
Article • Matthew Chappell, WARC Exclusive, January 2020
Article • Imaad Ahmed, WARC Webinars, December 2019
News • 21 November 2019
News • 23 October 2019
Article • Brian Carruthers, Event Reports, IPA EffWorks, October 2019
Research Paper • John Dawes, Rachel Kennedy, Kesten Green, and Byron Sharp, Int. Journal of Market Research, Vol. 60, No. 6, 2018, pp. 611-620
Research Paper • MRS Awards Papers, Finalist, MRS Award for Innovation in Data Analytics, 2018
Research Paper • MRS Awards Papers, Finalist, MRS Award for Public Policy/Social Research, 2018
Research Paper • Lida Hujić, ESOMAR Conference papers, Fusion, 2018
Article • Mark Evans, WARC Webinars, November 2018
Article • WARC Evidence, October 2018
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Article • WARC Exclusive, November 2020
The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead. -
Article • David Dixon, Sebastian Shapiro and Nicole Wolf, WARC Exclusive, April 2020
Business analytics firm, Marketscience, have conducted a comprehensive economic analysis of the last five major recessions. -
Article • WARC Best Practice, April 2020
A summary of new thinking and best practice on structuring for effectiveness, from the WARC Guide. -
Article • WARC Best Practice, December 2020
This article provides marketers with information about how to balance long-term and short-term strategies. -
Article • Paul Dyson, WARC Exclusive, April 2020
Brand building takes time – two to five years – and might initially be less profitable than an activation only strategy so it is important to be able to forecast over at least a 5-year period to reassure the marketing team the strategy is correct. -
Article • Matthew Chappell, WARC Exclusive, January 2020
A best practice guide by Gain Theory to creating an optimal framework for campaign measurement.