Opinion
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Rob Clapp, April 2021
WARC Data’s latest report finds that Amazon, TikTok, YouTube and Twitch are some of the main winners as brands pivot to reach the COVID consumer.
Opinion
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Jeff Thomas and Renee Weber, April 2021
By leveraging the specific attributes found on TikTok, marketers can drive deeper engagement with Gen Z through their brand experiences, according to Jeff Thomas and Renee Weber from The Marketing Store.
Article
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WARC Best Practice, April 2021
This article explores the current reading on mobile marketing, a near-ubiquitous medium that offers the fastest and most convenient route online for most consumers.
Data
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Cinzia Petio, WARC Data Points, April 2021
An overview of sports consumption on mobile apps in 2021.
Article
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Alex Brownsell, WARC Trends, March 2021
Looks at how app Clubhouse has become the poster-boy for social audio after launching in March 2020 and following the arrival of celebrity participants like Elon Musk and Mark Zuckerberg.
Article
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Arianna Konstantin, Allie Wassum and Azul de Mendieta , WARC Exclusive, March, 2021
This article looks at what makes Clubhouse a disruptor, and brand use cases for it, as social audio becomes an increasingly popular outgrowth of social media.
Article
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Taranjeet Singh, WARC Exclusive, March, 2021
Criteo’s Taranjeet Singh says the pandemic introduced convenience to consumers through online shopping and they are now used to having faster and better services and having products delivered to them.
News
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15 February 2021
Global consumer spending in the top 100 non-game subscription-based apps grew to a record $13bn in 2020, representing a 34% year-on-year increase from the $9.
Article
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Stephen Whiteside, Event Reports, 4A’s Decisions conference, January 2021
Audible, the audiobook and podcasting platform owned by Amazon, successfully ran a test campaign that leveraged the power of 5G cellular networks.
Article
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Anna Hamill, WARC Exclusive, February, 2021
McDonald’s, one of the world’s biggest fast food brands, is capitalising on booming digital sales to set the foundations for post-pandemic growth.
News
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05 February 2021
Gold carries a special significance for Indian consumers, but the process of unlocking its value can be difficult – partly because many Indians do not have a credit rating and there is also social stigma associated with visiting a pawnbroker – but tw
Research Paper
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Leonard J. Paas, Emiel L. Eijdenberg and Enno Masurel, Int. Journal of Market Research, Vol. 63, No. 1, 2021, pp. 27-42
This article shows that acquisition pattern analysis is highly suited for research in developing economies.
News
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28 January 2021
China’s tech firms are being encouraged to sue India’s government for compensation after the latter made permanent last year’s temporary ban on 59 apps originating from that country.
News
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21 January 2021
Products worth almost $250 billion were sold last year through WeChat, the Chinese messaging app, more than double the year before.
Data
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Rob Clapp, WARC Data Points, January 2021
An overview of mobile gaming downloads, consumption and consumer spend broken down by game genre.
News
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23 December 2020
With close to a third of the world’s population on WhatsApp, brands can’t ignore the messaging platform as a potential channel and the company is actively seeking a closer relationship with businesses.
Research Paper
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Sungjun (Steven) Park and Byungho Park, Journal of Advertising Research, Vol. 60, No. 4, 2020, pp. 381-393
Do consumers process mobile advertising on mobile websites and branded apps in the same way? To answer this question, this article examines both the antecedents and consequences of mobile websites and branded apps.
Article
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Low Lai Chow, Event Reports, The Drum Digital Summit, November 2020
WhatsApp’s Eshan Ponnadurai shares how the messaging app has adapted its product strategy to meet changing user needs.
Data
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Rob Clapp, WARC Data Points, December 2020
An overview of digital publishers' audience in 2019 and 2020 and areas of strategic importance.
News
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02 December 2020
Indian social media apps have been quick to take advantage of their government’s ban on scores of Chinese apps and, having accumulated users, are now looking to monetise them.
Research Paper
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Abhinav Mohan, Ashwini Bagkar, Somdipta Maity, Umesh Krishna, ESOMAR Conference papers, APAC, 2020
InMobi Pulse, a mobile research platform, partnered with mobile-first brand Swiggy to leverage micro-segmentation and solve the problem of low app retention in India.
News
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06 November 2020
As India prepares for Diwali, the five-day festival of lights, a new report has said that social media apps are a huge opportunity for brands to engage with consumers whose shopping behaviour has been affected by COVID-19 for most of this year.
News
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27 October 2020
Asia Pacific was already a leader in mobile adoption before COVID-19 struck and the pandemic has further pushed the channel to the forefront, with mobile playing a significant role in the purchase journey and mobile video now a priority for marketers
Data
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WARC Data, October 2020
Summarises the findings of WARC's latest mobile marketing survey, conducted across APAC on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
Data
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WARC Data, October 2020
Summarises the findings of WARC's latest mobile marketing survey, conducted across Indonesia on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
