Article
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WARC Best Practice, March 2020
This article explores the current reading on mobile marketing, a near-ubiquitous medium that offers the fastest and most convenient route online for most consumers.
Article
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WARC Category Intelligence, November 2019
Global strategies, campaign updates and trends in mobile, apps and games.
Article
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WARC Category Intelligence, October 2020
Global strategies, campaign updates and trends in the QSR category.
Article
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Low Lai Chow, Event Reports, IAB SEA+India webinar, July 2020
Conversational commerce, or c-commerce, is emerging a key opportunity for brands to engage and connect with consumers in APAC.
Article
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Natasha van der Pas, WARC Webinars, September 2020
Natasha van der Pas, Senior Strategist at Wunderman Thompson, discusses how brands including Starbucks, Shell and Disney have successfully tapped into the use of mobile gaming to increase customer loyalty, and outlines the mechanics that will drive success.
Article
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Yuri Ivanov, WARC Exclusive, September 2020
Joom’s co-founder reveals five lessons when building a better mobile commerce experience.
News
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09/09/2020
In the pursuit of stand-out, engaging propositions, loyalty marketers have been turning to gamification, but that is now evolving into actual gaming for some of the world’s biggest brands.
Article
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Natasha van der Pas, WARC Exclusive, September 2020
How brands including Starbucks, Shell and Disney are using mobile games to increase customer loyalty.
News
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28/08/2020
Consumers across Southeast Asia experimented with new apps as a way of staying connected during lockdown – and that has created opportunities for brands willing to take a risk, says PHD’s Scindya Datt.
Data
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WARC Data, August 2020
Summarises the findings of WARC's latest mobile marketing survey, conducted across the UK on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
Data
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WARC Data, July 2020
Summarises the findings of WARC's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
Article
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WARC Category Intelligence, July 2020
Global strategies, campaign updates and trends in mobile.
News
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02/07/2020
Free, ad-supported mobile gaming has rocketed under lockdown, amid what has been a fruitful period for game developers.
Opinion
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Lucy Aitken, June 2020
Lucy Aitken, Managing Editor – Case studies at WARC, speaks to Nike and Mindshare China about how they helped people move during the COVID-19 quarantine, at a time when their usual exercise routines were completely disrupted.
Article
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Alex Duncan, Kawo, Research on WARC, June 2020
It can be hard to get one's head around the complexity, depth and breadth of China’s social media landscape, with many in the West unfamiliar with sites beyond the omnipotent all-in-one super app, WeChat.
News
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12/06/2020
Poor retention rates, intense competition and rising user acquisition costs are just some of the challenges facing app-marketers, which is why effective retargeting has become an increasingly important campaign tactic.
News
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29/05/2020
There’s a gap in Singapore between service experience and expectation across various sectors ranging from banking, travel and hospitality to food and beverage, according to a new report from Wirecard.
News
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22/05/2020
Mobile advertising was much less affected by the coronavirus pandemic when compared to desktop advertising during the first three months of 2020, according to PubMatic.
News
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06/05/2020
China, the first country to be ravaged by COVID-19 at the beginning of the year, is starting to go back to work.
Article
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WARC Best Practice, April 2020
AnyMind Group’s Vaibhav Odhekar provides an overview and guide to in-app advertising in India.
News
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09/04/2020
Chinese coffee giant Luckin Coffee, currently embroiled in a storm over falsified sales figures, has been propelled to the top of the downloaded apps charts as consumers rush to cash in on free drinks.
News
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20/03/2020
Apps should be a “top priority in mobile marketing”, with branded tools offering particular benefits from an advertising perspective, a study published in the Journal of Advertising Research (JAR) has found.
News
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24/02/2020
China’s coronavirus outbreak has forced millions of people to confine themselves in their homes and this in turn has prompted record downloads of apps and games, according to new data.
Article
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Stephen Whiteside, Event Reports, CES, January 2020
Delta Airlines, the air carrier, used innovative research techniques as it sought to gain a fuller insight into the customer experience.
Article
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Ross Taylor, Admap, January 2020
Identifies core attributes for increasing healthcare app success by focusing apps on behaviour changes in patients.
