News
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22 October 2020
As China’s economy continues to rebound in the third quarter, the spending habits and preferences of millennial and Gen Z consumers are crucial to the future wellbeing of the country’s consumer market, according to a recent study.
News
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13 October 2020
Chinese fast-fashion retailer Shein has emerged as the second favourite e-commerce site for American teenagers, according to a new report by Piper Sandler.
News
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12 October 2020
Young people in Asia Pacific say social media has been both a curse and a blessing during the time of COVID-19.
Article
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Sam Peña-Taylor, Event Reports, World Retail Congress, September 2020
Explores WGSN research into the micro-generation between Gen-Y (Millennials) and Gen-Z.
Article
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Research on WARC, September 2020
Brings together fresh new qualitative research, quantitative data and A/B testing from communities to better understand what Gen Z womxn want from to see from brands.
Opinion
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Kawal Shoor, September 2020
Kawal Shoor offers a breakdown of The Womb's research into India's silent majorities and the questions that marketers must now ask themselves about untapped opportunities to engage.
Article
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Research on WARC, September 2020
Provides insights from over 180 conversations done by The Womb’s planners and researchers in the three phases of India's lockdown.
News
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17 September 2020
Young Chinese people born after 2000 epitomise one of the paradoxes of modern China: as the country’s economy hurtles into modernity, the dominant intellectual stance hews toward conservative, Confucian ideals – brands need to take note.
News
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13 September 2020
Over the top (OTT) platforms are reigning supreme with urban India’s millennials and Gen Z audiences, according to a report by The Data Sciences Division of Dentsu Aegis Network (DAN) India.
News
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10 September 2020
Gen Z consumers are often considered to have lower attention spans than older generations, but a new global study has revealed they recall advertising content better than millennials and Gen X, particularly when it comes to skippable video ads that l
News
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09 September 2020
The mood of young people in the 15- to 24-year-old age group improved during the first few weeks of lockdown, new research suggests.
News
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08 September 2020
Consumer behaviour changes in times of distress as people shift their priorities; new research identifies 11 ‘crisis personas’ in Thailand who are adapting to the new normal.
News
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06 September 2020
Thai consumers are relatively relaxed and positive, given the country’s success in keeping the coronavirus pandemic under control, but marketers should be aware how the various age groups are responding differently to the current situation.
Article
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Chalinee Hirano, WARC Exclusive, Spotlight Thailand, September 2020
New research from Far East Fame Line DDB breaks down how Thai consumers have adapted post-lockdown and outlines the differences across generations.
News
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31 August 2020
Australians are spending significantly more time online engaging with business news and information content as well as personal finance information, according to new data from Nielsen.
News
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30 August 2020
Millennials kill and ruin things, yes, but they have also been the buying power behind the rise of new beverage categories as the launch of new seltzers from AB InBev shows.
Article
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Jidé Maduako, WARC Exclusive, August 2020
Influencers are finding new ways to connect with consumers and partner with brands during the COVID-19 pandemic.
Article
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Anna Hamill, WARC Exclusive, August 2020
With social justice and pandemic response leading the marketing agenda in 2020, the next generation of marketers are holding their senior colleagues to account.
News
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18 August 2020
Over two-thirds of millennials and members of Gen Z have purchased or used a new brand since the start of the COVID-19 crisis, a total significantly higher than for older consumers.
News
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16 August 2020
Following the restrictions of the pandemic, China’s youth are newly anxious about their health while also desiring the fun that goes with being young, continuing to party but with an eye on health.
Article
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Research on WARC, August 2020
A report that establishes a deep sense of empathy towards Gen Z audiences by learning about the platforms they use and understanding their motivations.
News
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30 July 2020
Lockdowns have led to a surge in online activity around the world, but research from Dentsu Aegis Network shows nearly half of Gen Z believe their personal use of tech has a negative impact on their health and wellbeing.
Article
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Research on WARC, July 2020
The fifth research wave provides an updated view on many of the themes covered previously, as well as examining new topics such as worries over a second wave, and reactions to initiatives such as track-and-trace.
Article
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dentsu, Research on WARC, June 2020
The extended lockdown period has restricted physically visiting the workplace for many, socialization, travel and general recreation, which will change how we move, work, learn, live, play, travel and govern.
Article
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Katie Gilsenan, WARC Exclusive, July 2020
Research by GlobalWebIndex and We Are Social into social media usage during lockdown.
