Media consumption by target audience
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Data •This report summarises the latest research from WARC's Data platform, with a focus on advertising investment, media consumption, and cost inflation this year and next. Key findings include:
Data •An overview of following rates of brand and influencer pages across generations.
Data •An overview of over-the-top (OTT) youth penetration by service between 2015 and 2018.
Data •A breakdown of average daily media consumption in the US by age.
Data •An overview of daily audio consumption by US millennials (18-34), 2014-2016.
Data •An overview of gaming livestream consumption by age and income group.