Luxury brands
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News • 12 February 2021
Article • Jenny Chan, WARC Exclusive, February 2021
News • 03 February 2021
News • 03 February 2021
News • 02 February 2021
Article • Brian Carruthers, Event Reports, Web Summit, December 2020
Article • Euromonitor Strategy Briefings, January 2021
Research Paper • Kelly Cowart and Phillip Wagner, Journal of Advertising Research, Digital First, January 2021
News • 26 January 2021
News • 25 January 2021
News • 24 December 2020
Article • Euromonitor Strategy Briefings, December 2020
News • 16 December 2020
Article • Scott Teng and Jessica Kong, WARC Exclusive, Spotlight China, December 2020
Article • Sen Lin, WARC Exclusive, Spotlight China, December 2020
Case Study • Echo He, Nicholas Short, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Tahaab Rais, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
News • 08 December 2020
Case Study • Dr. Viral Nagori, WARC Media Awards, Entrant, Effective Use of Tech, 2020
Article • WARC Best Practice, December 2020
Case Study • MMA Smarties, Bronze, North America, 2020
Case Study • MMA Smarties, Gold, X (Global), 2020
Case Study • MMA Smarties, Silver, X (Global), 2020
Case Study • APG (AUS), Creative Strategy Awards, Finalist, 2020
Article • Sam Peña-Taylor, Event Reports, Festival of Marketing, October 2020
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Article • WARC Best Practice, September 2020
Explores the changing behaviours and expectations of luxury consumers whose idea of luxury is becoming more experiential and immersive, and driven by technology and on–the–go lifestyles. -
Article • WARC Best Practice, August 2020
Provides marketers with information and guidance about luxury brand advertising. -
Article • Dr. Mansur Khamitov, WARC Exclusive, February 2020
Psychologist Clayton Alderfer’s ERG motivational theory of human behaviour offers marketers a potential framework for charting steps forward in uncertain times – Nanyang Business School’s Mansur Khamitov talks through how brands can map out a positive path forward. -
Article • Vicky Bullen and Elayne Read, Admap Magazine, July 2019
Taking inspiration from fashion, grocery, alcohol and beauty, four key themes have been identified that embody the new codes of luxury today and the cultural and consumer movements driving these. -
Article • WARC Best Practice, December 2020
Looks at the many different ways to execute premiumisation and how offerings need to pay attention to the details of product, packaging and messaging to satisfy premium consumer expectations. -
Article • Win Ee Chun and Dr Gemma Calvert, WARC Trends, July 2020
In the wake of COVID-19, research in the field of cognitive neuroscience may provide some helpful pointers on how consumer behaviour will evolve.