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Article • Anupam Gupta, WARC Exclusive, April, 2021
Rankings • WARC Media 100, 2021
Rankings • Rankings Articles, April 2021
Rankings • Rankings Articles, April 2021
Opinion • Andy Edmonds, March 2021
Data • Rob Clapp, WARC Data Points, March 2021
Opinion • Tom Johnson, March 2021
Article • WARC Best Practice, March 2021
Research Paper • Jonathan A. Jensen, Joe B. Cobbs, Benjamin Albano, and B. David Tyler, Journal of Advertising Research, Vol. 61, No. 1, 2021, pp. 44-57
Data • Rob Clapp, WARC Data Points, February 2021
Opinion • Jakob Stigler, February 2021
Data • Rob Clapp, WARC Data Points, February 2021
Opinion • Christine Wise, January 2021
News • 26 January 2021
Case Study • DMA (UK), Bronze, 2020
Case Study • DMA (UK), Silver, 2020
News • 20 January 2021
News • 06 January 2021
Article • Christophe Castagnera, WARC Exclusive, December 2020
Research Paper • Collin Leirvik, Renata Policicio, ESOMAR Conference papers, Insights Festival, 2020
News • 15 December 2020
Article • Mukta Lad, Event Reports, Mumbrella Sports Marketing Summit, October 2020
Research Paper • Micael Dahlen, John Karsberg, Sofie Sagfossen, Helge Thorbjørnsen, and Fredrik Lange, Journal of Advertising Research, Vol. 60, No. 4, 2020, pp. 417-425
Research Paper • Keiya Mori, Tatsuaki Morino, and Fumiko Takeda, Journal of Advertising Research, Vol. 60, No. 4, 2020, pp. 426-438
Case Study • Teeppipat Jarupandu, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
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Article • WARC Exclusive, April 2020
Analysing trends in media strategy, including the use of data, tech, channel integration and partnerships, with lessons drawn from the winners of the WARC Media Awards. -
Article • WARC Best Practice, September 2020
A summary of new thinking and best practice on marketing in the gaming ecosystem, from the WARC Guide. -
Article • WARC Best Practice, September 2020
Explores how gaming platforms, which allow brands and products to be promoted via means such as sponsorship or in-game advertising, can enable brands to build reach. -
Data • James McDonald, Rob Clapp, WARC Data, July 2020
This report summarises the latest research from WARC's Data platform, with a focus on the application of advertising in mobile gaming, streaming and e-sports. Key findings include: -
Article • Dan Calladine, WARC Exclusive, January 2020
Ten consumer, media and technology trends – and their implications for brands – for 2020, the year in which the marketplace is set to converge around the global tech-giant ecosystems. -
Article • WARC Best Practice, March 2021
The current thinking and reading on the subject of sports marketing – aligning a brand or product with an event or team – including major sporting events such as The Olympic Games, FIFA World Cup or The Super Bowl.