Home Topics Categories Leisure & entertainment

Leisure & entertainment

Latest
Most Read

Filter by

Sports (607)

Museums, attractions, libraries (239)

Lotteries, casinos, gambling (174)

Music & theatre (171)

Toys, games (165)

Esports (112)

Leisure & entertainment (general) (97)

Online dating sites (29)

Search in

Case Studies (183)

Articles (145)

Research Papers (30)

News (157)

Opinion (33)

Data (17)

Rankings (42)

Show only

Recommended

(13)

Videos

(71)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

Search Results Language

Category

Brand

Location

Source

607 results found

Reset Filters

Search in

Case Studies (183)

Articles (145)

Research Papers (30)

News (157)

Opinion (33)

Data (17)

Rankings (42)

Show only

Recommended

(13)

Videos

(71)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

template

Search Results Language

Industry Sector

template

Brand

template

Location

template

Source

template

607 results found

Sort by

TikTok and UEFA enter the stadium: What it means for brands

Article • Anupam Gupta, WARC Exclusive, April, 2021

This article considers the opportunities to engage football fans on TikTok.

Los Angeles Rams: AR Uniform Reveal

Rankings • WARC Media 100, 2021

The Los Angeles Rams created hype around its new uniforms by launching an AR uniform reveal on Snapchat.

The most awarded work for media

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for media for 2020, compiled using our rankings methodology, but not ranked.

The most awarded work for creativity

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for creativity for 2020, compiled using our rankings methodology, but not ranked.

Game-changing tech: How it will power a safer Olympics

Opinion • Andy Edmonds, March 2021

The Tokyo Olympic Games may have been delayed by a year but technological innovations – accelerated by the COVID-19 pandemic – promise to make the event more immersive by bringing athletes closer to an even wider fan base.

Sports media and Netflix see success on TikTok

Data • Rob Clapp, WARC Data Points, March 2021

An overview of TikTok engagement across different account categories.

The fourth place: A new space for leisure

Opinion • Tom Johnson, March 2021

For the past year, many of us have been stuck in one place – home. And while there, we’ve tried to recreate many of the activities and interactions that used to sustain us. Tom Johnson deconstructs what it all means.

What we know about marketing at major sporting events

Article • WARC Best Practice, March 2021

The current thinking and reading on the subject of sports marketing – aligning a brand or product with an event or team – including major sporting events such as The Olympic Games, FIFA World Cup or The Super Bowl.

Analyzing price premiums in international sponsorship exchange: What drives marketing costs in Formula One racing?

Research Paper • Jonathan A. Jensen, Joe B. Cobbs, Benjamin Albano, and B. David Tyler, Journal of Advertising Research, Vol. 61, No. 1, 2021, pp. 44-57

With increases in sponsorship expenditures outpacing traditional advertising, return on investment warrants greater scrutiny.

Spot volume down by a tenth as coronavirus hit

Data • Rob Clapp, WARC Data Points, February 2021

An overview of TV advertising spot volumes by category in Australia between September 2019 and December 2020.

Hijacking the Super Bowl in 2021: Don’t show up

Opinion • Jakob Stigler, February 2021

Budweiser’s Super Bowl ad may not be airing on game day, but it still represents a brand capitalising on the moment, and most likely getting even more buzz as a result.

Sport turns to short-form content as new business models grow

Data • Rob Clapp, WARC Data Points, February 2021

An overview of global growth areas in sports media consumption and business model adoption.

On Super Bowl Sunday, consider how US sports brands and culture are moving forward together

Opinion • Christine Wise, January 2021

Sports brands are being pushed and pulled into building a more diverse, inclusive culture, says Christine Wise.

Cricket viewership grows amongst Indian women

News • 26 January 2021

Sports viewing has long been a predominantly male pastime in India but there are signs that is changing and brands are responding accordingly, especially with regards to the nation’s favourite sport of cricket.

Liverpool FC scores international success

Case Study • DMA (UK), Bronze, 2020

Liverpool FC, a football club, increased sales of its own-brand products by releasing a series of targeted campaigns when purchase intent was high.

Formula 1: Keeping F1 fans tuned in with no racing

Case Study • DMA (UK), Silver, 2020

Formula 1 (F1), the auto racing league, stayed connected with UK racing fans during the coronavirus lockdown by delivering personalised content and virtual meet-and-greet sessions with drivers.

Predictions for the next decade of sport streaming

News • 20 January 2021

As streaming enters the mainstream of sports viewing, a new paper anticipates that fans will increasingly subscribe to a handful of services, expecting the ability to switch plans on and off as needed.

Discovery Plus puts money on live sport to take on streaming rivals

News • 06 January 2021

Discovery is betting on its €1.

Why ‘hybrid’ events are a brand opportunity, not a fix-it for COVID

Article • Christophe Castagnera, WARC Exclusive, December 2020

For brands hamstrung by a lack of live events during COVID-19, ‘hybrid’ events can offer a way forward.

Harnessing powerful storytelling: A new framework to measure the method behind the magic

Research Paper • Collin Leirvik, Renata Policicio, ESOMAR Conference papers, Insights Festival, 2020

US cable sports channel ESPN created a new storytelling framework to determine whether measuring its effectiveness could directly influence business growth.

Amazon Prime aims to expand cricket coverage in India

News • 15 December 2020

US streaming giant Amazon Prime Video has signalled its intent to grow its live cricket streaming service in India, ultimately challenging Disney’s leading position, reports the Financial Times.

How sports marketing can play a role rebuilding society after COVID-19

Article • Mukta Lad, Event Reports, Mumbrella Sports Marketing Summit, October 2020

Outlines the challenges facing the sports industry after the pandemic.

Advertising “On the Go”: Are consumers in motion more influenced by ads? Why advertisers should consider consumers’ physical activity when planning ad campaigns

Research Paper • Micael Dahlen, John Karsberg, Sofie Sagfossen, Helge Thorbjørnsen, and Fredrik Lange, Journal of Advertising Research, Vol. 60, No. 4, 2020, pp. 417-425

People increasingly are in motion when exposed to advertising, which begs the question, "Are moving consumers more influenced by advertising?" This article builds on grounded cognition–the premise that the body influences the brain–to show that physical activity has positive effects on attitudes and intentions toward an advertisement and a brand.

Does athletes’ performance influence a sponsor’s stock-market value? Assessing the effects of sponsored athletes who represent Japan in international tournaments

Research Paper • Keiya Mori, Tatsuaki Morino, and Fumiko Takeda, Journal of Advertising Research, Vol. 60, No. 4, 2020, pp. 426-438

This study examines how sponsored athletes' performance affects a sponsor's stock price in 170 sport events between 1991 and 2017, using Japanese data.

National Olympic Committee of Thailand (NOCT), Sport Authority of Thailand (SAT): Team Thailand – The Power of Unity

Case Study • Teeppipat Jarupandu, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020

Sports governing bodies, the National Olympic Committee of Thailand and Sport Authority of Thailand, rallied the public to support their national Olympians and Paralympians with The Power of Unity campaign in Thailand.

2020 Media Strategy Report: Insights from the WARC Media Awards

Article • WARC Exclusive, April 2020

Analysing trends in media strategy, including the use of data, tech, channel integration and partnerships, with lessons drawn from the winners of the WARC Media Awards.
The WARC Guide to Marketing in the gaming ecosystem

Article • WARC Best Practice, September 2020

A summary of new thinking and best practice on marketing in the gaming ecosystem, from the WARC Guide.
What we know about marketing via gaming

Article • WARC Best Practice, September 2020

Explores how gaming platforms, which allow brands and products to be promoted via means such as sponsorship or in-game advertising, can enable brands to build reach.
Global Ad Trends: Ad opportunities in gaming

Data • James McDonald, Rob Clapp, WARC Data, July 2020

This report summarises the latest research from WARC's Data platform, with a focus on the application of advertising in mobile gaming, streaming and e-sports. Key findings include:
Carat's ten trends for 2020: The year of all-conquering ecosystems

Article • Dan Calladine, WARC Exclusive, January 2020

Ten consumer, media and technology trends – and their implications for brands – for 2020, the year in which the marketplace is set to converge around the global tech-giant ecosystems.
What we know about marketing at major sporting events

Article • WARC Best Practice, March 2021

The current thinking and reading on the subject of sports marketing – aligning a brand or product with an event or team – including major sporting events such as The Olympic Games, FIFA World Cup or The Super Bowl.