Leisure & entertainment
Filter by
Search in
Show only
Date Range
Search within
Search Results Language
Category
Brand
Location
Source
Data • Rob Clapp, WARC Data Points, February 2021
News • 08 January 2021
Research Paper • MRS Awards Papers, Finalist, MRS Award for Creative Development, 2020
Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Case Study • Marketing Society, The Brave Awards, Shortlisted, 2020
Case Study • Marketing Society, The Brave Awards, Winner, Creative Use of Media, 2020
Case Study • SABRE Awards, Gold, EMEA, 2020
Rankings • WARC Effective 100, 2020
Rankings • WARC Effective 100, 2020
Case Study • WARC Cases, 2018
Case Study • ANA, Bronze, ANA International ECHO Awards, 2020
Opinion • Lucy Aitken, January 2020
Article • Brian Carruthers, Event Reports, MAD//Fest London, November 2019
Research Paper • Nicole Huyghe and Marthe Gruloos, ESOMAR Conference papers, Fusion, 2019
Research Paper • Leszek Haba and Piotr Idzik, ESOMAR Conference papers, Fusion, 2019
Case Study • Effies (Australia), Bronze, Australian Effie Awards, 2019
News • 03 September 2019
Opinion • Philip Slade, August 2019
Opinion • BrandIndex, August 2019
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Case Study • Design Effectiveness Awards, Gold, 2019
News • 22 May 2019
Case Study • SABRE Awards, In2 EMEA, Best Influencer Programs + Endorsements (Paid), Gold
Case Study • Richard Butt, Alydia Noble, WARC Awards, Entrant, Effective Use of Brand Purpose, 2019
-
Article • WARC Exclusive, April 2020
Analysing trends in media strategy, including the use of data, tech, channel integration and partnerships, with lessons drawn from the winners of the WARC Media Awards. -
Article • WARC Best Practice, September 2020
A summary of new thinking and best practice on marketing in the gaming ecosystem, from the WARC Guide. -
Article • WARC Best Practice, September 2020
Explores how gaming platforms, which allow brands and products to be promoted via means such as sponsorship or in-game advertising, can enable brands to build reach. -
Data • James McDonald, Rob Clapp, WARC Data, July 2020
This report summarises the latest research from WARC's Data platform, with a focus on the application of advertising in mobile gaming, streaming and e-sports. Key findings include: -
Article • WARC Best Practice, March 2021
The current thinking and reading on the subject of sports marketing – aligning a brand or product with an event or team – including major sporting events such as The Olympic Games, FIFA World Cup or The Super Bowl. -
Article • Dan Calladine, WARC Exclusive, January 2020
Ten consumer, media and technology trends – and their implications for brands – for 2020, the year in which the marketplace is set to converge around the global tech-giant ecosystems.