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Aeroméxico: People are the places

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021

Aeroméxico, an airline brand, increased ticket sales in Mexico by launching personalised ticket sales that sold tickets based on people's individual origin and destination.

Chevrolet: The electric helper

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021

Chevrolet, an automobile brand, launched its campaign Electric Helper in Mexico during a fuel shortage in Mexico City to keep consumers informed about the situation in real time.

E-commerce to account for over 8% of FMCG sales in 2021

Data • Rob Clapp, WARC Data Points, June 2021

An overview of online's share of FMCG sales value across 35 different markets.

One in five consumers now trusts the healthcare industry more

Data • Cinzia Petio, WARC Data Points, June 2021

An overview of consumers' trust in different industries across 15 countries.

81% of consumers are omnichannel shoppers

Data • Rob Clapp, WARC Data Points, May 2021

An overview of online and offline purchase journeys across 17 different markets.

Mexico, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Mexico between 2013 and 2020.

Mexico, Ad blocking

Data • WARC Data Points (GlobalWebIndex), May 2021

An overview of ad blocking in Mexico.

Mexico, Second screening

Data • WARC Data Points (GlobalWebIndex), May 2021

An overview of second screening (using another device while watching TV) in Mexico.

$900bn more was spent at online retailers globally last year

Data • Rob Clapp, WARC Data Points, April 2021

An overview of e-commerce's share of retail sales across major markets.

One in five fans use mobile apps to consume sports content

Data • Cinzia Petio, WARC Data Points, April 2021

An overview of sports consumption on mobile apps in 2021.

Two in three adults prefer digital finance services

Data • Rob Clapp, WARC Data Points, April 2021

An overview of consumer preference for digital finance services across 17 markets.

YouTube consumption shows double-digit growth

Data • Rob Clapp, WARC Data Points, April 2021

An overview of YouTube consumption in 15 markets between 2019 and 2020.

Burger King: The Traffic Jam Whopper

Rankings • WARC Creative 100, 2021

Burger King, the fast food brand, launched a campaign that allowed users to order burgers while waiting in traffic to increase brand sales in Mexico.

Over half of adults feel comfortable buying medications online

Data • Rob Clapp, WARC Data Points, March 2021

An overview of consumer interest in buying prescription medication online across 17 markets.

One in three adults is engaging more with social advertising

Data • Rob Clapp, WARC Data Points, March 2021

An overview of adults engaging with social media ads more since the coronavirus pandemic began across 17 markets.

Most adults will spend more online than in store this year

Data • Rob Clapp, WARC Data Points, March 2021

An overview of whether consumers across 31 markets will spend more money online than in stores this year.

Most adults don't trust social advertising

Data • Rob Clapp, WARC Data Points, March 2021

An overview of trust in social media advertising across 17 markets.

A third of adults watch live TV on their mobile or computer

Data • Rob Clapp, WARC Data Points, February 2021

An overview of the share of adults who watched live TV content on their mobile, tablet, or computer in the past week across 17 different markets.

TikTok leads the social pack as user activity doubles

Data • Rob Clapp, WARC Data Points, January 2021

An overview of the growth in consumption per user of major social apps in 2020.

Mexico, Cost per Thousand, Young adults