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Research Paper •
Data •This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
Data •An overview of consumer activities after the novel coronavirus (COVID-19) outbreak ends, including shopping online, exercising at home, using mobile payments and using food delivery services.
Article •This article reviews the results of the Global Marketing Index across 2020.
Data •This Media Owner Profile of Spotify includes data on revenue and monthly active users by user type and region.
Data •An overview of purchase drivers and livestream consumption across seven countries (Brazil, China, France, Germany, India, the UK and the US).
Case Study •GreenPeople, a cold-pressed juice brand, launched a limited-edition water bottle to show Brazilians how much water they were wasting every day, thus successfully increasing brand awareness.