The coronavirus pandemic is forcing a reappraisal of much of the technology we use in public spaces and is also accelerating automation efforts in logistics and the supply chain; a recent report predicts the market for next-generation logistics ...
Article•
Sam Peña-Taylor, Event Reports, Lions Live, June 2020
Post-normal is a set of tools that attempt to help us understand a world in which uncertainty is not a bug in the system but fundamental to the system itself.
Sustainability, e-commerce, technology and sociocultural shifts in health and hygiene will shape the transformation of food and drink packaging in the next five years.
While more and more aspects of the lockdown are being eased, it’s clear that in-person brand activations and experiences aren’t returning to normal any time soon and that creative new solutions are required as new regulations define social ...
Nestlé USA, the consumer packaged goods manufacturer, is taking a nuanced approach to digital innovation as it seeks to deploy the most relevant new technologies in building its brands.
Summarises knowledge and offers guidance and reading on the Internet of Things (IoT), a term referring to the network of physical devices and objects, such as cars, buildings, watches and fridges, that have sensors and network connectivity embedded in them.
Article•
Geoffrey Precourt, WARC Exclusive, June 2020
Nestlé, the fast-moving consumer goods manufacturer, is seeking to use digital innovation to deliver tangible solutions rather than simply experiment with intriguing technology.
Research Paper•
Elijah Whaley, Parklu, WARC Trends, May 2020
In China, customer acquisition costs (CAC) are outpacing customer lifetime values (LTV) and the reality is, there is little companies can do to reduce CAC online as the gatekeepers (social/e-commerce platforms and KOLs) hold the keys to consumer attention, but Parklu believes a focus on LTV can countervail CAC.
Covers the current thinking and reading on the subject of artificial intelligence, a significant step for any industry that manipulates large quantities of data and has to make quick decisions based on those findings; in marketing the implications of AI are far-reaching.
Chinese e-commerce giant Alibaba will invest RMB10bn (US$1.4bn) this year on building up its artificial intelligence and Internet of Things (IoT) capabilities that will be centred around its smart speaker Tmall Genie.
WARC from Home is our series of content for those looking to skill up in the lockdown – including a weekly re-run of a classic webinar from the WARC database.
Chinese consumers’ trust in tech has fuelled digital CX innovations until recently, but the pandemic will likely erode some of this trust, according to a new study.
Article•
Kate Scott-Dawkins and Mark Syal, Research on WARC, May 2020
With so little certainty around what brand marketers should expect over the coming decade, this research sets out to identify the boundaries of expectation and the areas of conventional wisdom and agreement.
Marketers across India are bullish on martech as the emphasis shifts towards ROI (return on investment) rather than a flag-planting approach, according to Mirium India.
Samsung, the electronics giant, is finding new ways to engage and serve older consumers, who could often benefit from using smart digital tech in their daily lives.
Article•
Geoffrey Precourt, Event Reports, CES, January 2020
Samsung, the electronics giant, is finding new ways to engage and serve older consumers, who could often benefit from using smart digital tech in their daily lives.
Article•
Jennie Roper and Dr. Alastair Goode, WARC Exclusive, January 2020
Explores the psychological impact of augmented reality and how it can be used in an OOH advertising context to build emotional connections and bring consumers closer to a brand.
Ten consumer, media and technology trends – and their implications for brands – for 2020, the year in which the marketplace is set to converge around the global tech-giant ecosystems.
WARC's Marketer’s Toolkit 2020 adopts the STEIP methodology to cover five drivers of change that will affect marketers next year, built from an annual survey, 10 CMO interviews and WARC analysis.
Analyses the key themes and summarises the winning case studies from the 2019 Effective Innovation category in the WARC Awards, and presents the views and opinions of the judges.
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
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