Article
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WARC Best Practice, July 2021
Summarises knowledge and offers guidance and reading on smart devices and the Internet of Things (IoT), a term referring to the network of physical devices and objects, such as cars, buildings, watches and fridges, that have sensors and network connectivity embedded in them.
Opinion
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Alex Brownsell, June 2021
Gaming, data ethics and ‘augmented connectedness’ were among the themes being discussed by Media Lions judges.
Article
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Stephen Whiteside, Event Reports, Lions Live, June 2021
PepsiCo, the food and beverage manufacturer, is drawing on three core trends as it thinks about the next ten years.
Article
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Mukta Lad, Event Reports, Adobe Summit, April 2021
Artificial intelligence, analytics and automation are among the fundamental technologies that can give organisations the edge when it comes to enhancing customer experience.
Article
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Darren Coleman and Erich Joachimsthaler, WARC Best Practice, June 2021
Research shows that eight of the largest ten companies in the world today have been built on platform-business models.
Article
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WARC Exclusive, May 2021
This report, developed in association with HP Graphic Arts, is an analysis of successful case studies that use packaging as lead media, with a focus on those that utilise variable product packaging through digital printing.
Article
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Mukta Lad, Event Reports, Adobe Summit, April 2021
Amid the rapid transformation in technology during the pandemic, how do brands retain their humanity to best connect with customers? Business leaders from Accenture, IAG, Telstra and GenesisCare discussed this at the recent Adobe Summit 2021.
Article
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WARC Category Intelligence, May 2021
Global strategies, campaign updates and trends in tech-enabled marketing.
Opinion
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Sameer Desai, May 2021
Three healthcare brands – Voltaren, Fenistil and P/S toothpaste – used technology to address consumer pain points and add value to their lives.
Article
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Low Lai Chow, Event Reports, WFA Global Marketer Week, April 2021
Hot on the heels of its Nasdaq listing in the USA, Grab’s Cheryl Goh says the superapp remains focused on Southeast Asia and wants to do good by using technology to address the region’s social and economic inequality.
Article
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Stephen Whiteside, Event Reports, SXSW, March 2021
Virgin Hyperloop, a vacuum tube train system that can reach speeds of 1,000 kilometers (or 621 miles) per hour, is aiming to build a customer experience to meet the needs of travelers in 2030.
Opinion
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Amit Thakur and Ngọc Nhân Mai, April 2021
Mindshare Vietnam’s Amit Thakur and Lifebuoy’s Ngọc Nhân Mai reveal that the soap brand flourished in Vietnam due to the pandemic and share how it leveraged technology with an infection alert system that supports its brand mission.
Opinion
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Andy Edmonds, March 2021
The Tokyo Olympic Games may have been delayed by a year but technological innovations – accelerated by the COVID-19 pandemic – promise to make the event more immersive by bringing athletes closer to an even wider fan base.
Article
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Euromonitor , Research on WARC, March, 2021
As consumer awareness of social and environmental issues increases, steps to improve the beauty industry’s environmental footprint are progressing at a faster pace.
Article
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Mudit Jaju, WARC Exclusive, March 2021
Explores the technology requirements for brands wishing to sell via social commerce.
Article
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WARC Best Practice, March 2021
A summary of new thinking and best practice on shoppable media.
Article
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Euromonitor Strategy Briefings, February 2021
Examines the intrinsic link between digitalisation and technology and the evolution of wellness.
Opinion
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Anna Hamill, February 2021
Raja Rajamannar, Chief Marketing Officer of Mastercard and author of the new book ‘Quantum Marketing’, speaks to WARC’s Anna Hamill about how technology can drive marketing forward, purpose and trust as key brand differentiators, and why risk management is a crucial marketing function.
Article
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Stephen Whiteside, Event Reports, 4A’s Decisions conference, January 2021
Audible, the audiobook and podcasting platform owned by Amazon, successfully ran a test campaign that leveraged the power of 5G cellular networks.
Opinion
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Anurag Gupta, February 2021
With martech now seen as a key component for recovery, leaders need take into consideration how its deployment should impact the way the business operates across all functions and levels, writes Anurag Gupta.
Article
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Camilo LaCruz, WARC Exclusive, February 2021
Looks at the top trends that will shape business in 2021, based on sparks & honey’s cultural intelligence platform Q™.
Article
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Dr Boon Chong Lim and Jeremy Sim, WARC Exclusive, February, 2021
Nanyang Technological University’s Dr Boon Chong Lim and Prototyping Lab Aufhaven’s Jeremy Sim examine how alternative proteins, considered the next wave of food innovation, can be successfully marketed.
Article
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McKinsey & Company, Research on WARC, February, 2021
This report, “The data gambit: How large B2B companies can outmaneuver start-ups,” is based on a McKinsey survey of B2B marketers and a cross-sector review of case studies.
Article
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Backslash, WARC Trends, February, 2021
The COVID-19 pandemic has triggered a cosmic reshuffle of global realities, social norms and individual beliefs.
Article
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Dan Calladine, WARC Webinars, January 2021
Dan Calladine, head of media futures at Carat, discusses key insights from its recently released annual report which highlights twelve societal and media trends – and their implications for brands.
