Article
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Henrik Nordmark, WARC Exclusive, October, 2020
Henrik Nordmark, Head of Data Science at data science company Profusion, explains why algorithms are biased, and why mishandling algorithms leads to outcomes such as the UK’s recent exam results fiasco.
Article
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Joey Liu, WARC Trends, October 2020
South China Morning Post’s Joey Liu offers an overview of the key macro-trends driving China’s internet economy.
News
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30 September 2020
While digital health platforms and tools have become increasingly important during the pandemic, the lessons of their deployment hold lessons for digital service design in any field.
Article
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WARC Best Practice, September 2020
This article provides guidance and reading on the subject of real-time marketing; closely aligned with technologies like programmatic, its implications travel across the marketing ecosystem.
Article
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Sam Peña-Taylor, WARC Exclusive, September 2020
Reports on the views of health experts who pull out lessons from the massive acceleration in digital health across the UK and Sweden.
News
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22 September 2020
AI and computer algorithms seemingly now extend into almost every corner of our lives.
Article
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WARC Best Practice, September 2020
This article provides guidance and reading on the new technology of 3D printing, allowing customers to become part of the production process.
Opinion
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Sam Peña-Taylor, September 2020
With the announcement of a new health-tracking device, Halo, Amazon takes a step in the direction of probably the most disruptable marketplace, healthcare.
Article
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Euromonitor Strategy Briefings, August 2020
Highlights the results of Euromonitor’s Voice of the Industry: Travel and Tourism survey, alongside commentary and context from Euromonitor experts.
Article
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Euromonitor Strategy Briefings, August 2020
With COVID-19 placing constraints on physical operations, consumer-facing companies have become more reliant on the digital channel to drive all forms of engagement with their customer base.
Article
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Low Lai Chow, Event Reports, Adobe Experience Makers Live, July 2020
How Singapore Tourism Board is using data to make its marketing smarter.
News
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14 July 2020
With 5G becoming a geopolitical battleground, Samsung is already looking ahead to 6G, which it believes could be a commercial proposition by 2028.
Article
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Virginia Weil and Nikolai Reynolds, Research on WARC, July 2020
Many things affect market dynamics, but few could cause such immediate changes as we have seen during the
COVID-19 pandemic.
Data
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Rob Clapp, WARC Data Points, July 2020
An overview of consumers' planned adoption of 5G across major markets and regions.
News
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05 July 2020
The coronavirus pandemic is forcing a reappraisal of much of the technology we use in public spaces and is also accelerating automation efforts in logistics and the supply chain; a recent report predicts the market for next-generation logistics syste
Article
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Sam Peña-Taylor, Event Reports, Lions Live, June 2020
Post-normal is a set of tools that attempt to help us understand a world in which uncertainty is not a bug in the system but fundamental to the system itself.
Article
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WARC Exclusive, June 2020
Sustainability, e-commerce, technology and sociocultural shifts in health and hygiene will shape the transformation of food and drink packaging in the next five years.
News
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17 June 2020
While more and more aspects of the lockdown are being eased, it’s clear that in-person brand activations and experiences aren’t returning to normal any time soon and that creative new solutions are required as new regulations define social interactio
Article
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Christophe Castagnera, WARC Exclusive, June 2020
Social distancing and other COVID-19 regulations will require a reimagining of brand activations and experiences, even as lockdown lifts.
News
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03 June 2020
Nestlé USA, the consumer packaged goods manufacturer, is taking a nuanced approach to digital innovation as it seeks to deploy the most relevant new technologies in building its brands.
Article
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WARC Best Practice, June 2020
Summarises knowledge and offers guidance and reading on the Internet of Things (IoT), a term referring to the network of physical devices and objects, such as cars, buildings, watches and fridges, that have sensors and network connectivity embedded in them.
Article
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Geoffrey Precourt, WARC Exclusive, June 2020
Nestlé, the fast-moving consumer goods manufacturer, is seeking to use digital innovation to deliver tangible solutions rather than simply experiment with intriguing technology.
Article
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Claire Kimber, WARC Exclusive, May 2020
Examines the future role of out-of-home media in the wake of the coronavirus pandemic.
Article
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WARC Best Practice, May 2020
Covers the current thinking and reading on the subject of artificial intelligence, a significant step for any industry that manipulates large quantities of data and has to make quick decisions based on those findings; in marketing the implications of AI are far-reaching.
Research Paper
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Elijah Whaley, Parklu, WARC Exclusive, May 2020
In China, customer acquisition costs (CAC) are outpacing customer lifetime values (LTV) and the reality is, there is little companies can do to reduce CAC online as the gatekeepers (social/e-commerce platforms and KOLs) hold the keys to consumer attention, but Parklu believes a focus on LTV can countervail CAC.
