Article
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Sam Peña-Taylor, Event Reports, Lions Live, March 2021
This article explores how Microsoft, the tech company, delivered effective marketing as the world underwent a digital transformation during the COVID-19 pandemic.
Opinion
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Gonzalo Brujo, March 2021
Gonzalo Brujo, Global President, Interbrand is on the Business-to-Business jury for the 2021 WARC Awards for Effectiveness, in association with LIONS. Here he talks about the importance of listening, what B2C businesses can learn from the B2B sector and how to develop digital brand experiences.
Article
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Brian Carruthers, Event Reports, LIONS Live, March 2021
L’Oréal, the beauty giant, has made rapid progress on its e-commerce journey, and has now set the target of driving 50% of sales from this channel.
Article
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Low Lai Chow, Event Reports, CX Trends, February 2021
Grab’s digital transformation before the onset of the pandemic allowed the ride-hailing company to be well-positioned to face the crisis.
Article
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Euromonitor Strategy Briefings, February 2021
Examines the intrinsic link between digitalisation and technology and the evolution of wellness.
Opinion
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Chiara Manco, February 2021
Peter DeBenedictis, CMO, Middle East and Africa at Microsoft, will be chairing the panel of the 2021 WARC Prize for MENA Strategy. Here, he talks to WARC about his learnings from the past year, the need for companies to rapidly digitise, and the role of strategy in enabling businesses to thrive.
Article
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Kiron Kesav, WARC Exclusive, February, 2021
PHD Media’s Kiron Kesav says automotive brands in Southeast Asia, even those already recovering from periods of lockdown, have to adapt to shifting themes in a post-pandemic world.
Opinion
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Anurag Gupta, February 2021
With martech now seen as a key component for recovery, leaders need take into consideration how its deployment should impact the way the business operates across all functions and levels, writes Anurag Gupta.
Article
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WARC Exclusive, February 2021
Spotify 관련 기술 및 통신 분야에서의 B2B 마케팅 분석.
News
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02 February 2021
In the Australian banking industry, digital transformation has been effectively ‘templatised’, leading to undifferentiated experiences – investment in digital creativity is necessary to create long-term stakeholder value, says Mindshare Australia’s T
Article
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Steven Moy, WARC Exclusive, February 2021
As a highly regulated category, health and wellness brands can sometimes struggle to differentiate their brand from competitors.
Article
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Tanvi Singh , WARC Exclusive, Spotlight Australia, January 2021
Mindshare’s Tanvi Singh outlines lessons that financial services brands can take away from the dynamic segment of fintech brands.
Article
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Anna Hamill, WARC Exclusive, January 2021
Nike, the global sportswear brand, is leaning into e-commerce and an exclusive membership programme to boost sales and customer retention.
Research Paper
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MRS Awards Papers, Finalist, MRS Award for Insight Management, 2020
Shell, an oil and gas company, launched the Shell Retail Insights Hub, which uses multiple data sources to align consumer insights with business outcomes, to develop more consumer-centric planning.
Opinion
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Jenny Chan 陈詠欣, December 2020
The Danish brewer and its subsidiaries have benefited from relaxed social distancing measures, the rise of health consciousness, and the return of eating out and nightlife. Andrew Khan, Vice President & CMO at Carlsberg Group China, speaks to WARC’s Jenny Chan for the Marketer’s Toolkit 2021 about the gradual normalisation of operations and the importance of investing in your brand's share of voice during difficult times.
Opinion
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Simon Dale, December 2020
Adobe’s Simon Dale argues that brands need to invest in leveraging real-time data and digitising engagement processes to unlock better customer experiences.
Opinion
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Keith Lee, November 2020
ADA's Keith Lee believes that despite restricted budgets, financial services marketers must still invest time and resources to smooth out the digital customer journey and leverage data-driven communications for better outcomes.
News
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25 November 2020
Stock markets may have reacted with glee to the news that COVID-19 vaccines are on the way, but most business leaders are a great deal less sanguine, according to new research from Kantar.
Article
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WARC Exclusive, November 2020
Part of WARC’s Marketer’s Toolkit 2021, this report illustrates how marketing leaders across different categories and markets are thinking about the volatile year ahead, based on interviews with 20 leading brand marketers.
Article
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WARC Exclusive, November 2020
Part of WARC’s Marketer’s Toolkit 2021, this data report, based on a survey of client and agency-side executives, looks at near-term trends in six key areas, following the STEPIC methodology.
Article
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WARC Exclusive, November 2020
The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
News
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17 November 2020
Brands that offer the best B2B customer experience (CX) are usually tech firms, new research shows.
Article
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Chris Emery, ANA, Forward, November 2020
Amid the uncertainty of the COVID-19 pandemic, consumers are not only looking for brands that understand them, but that are quick to solve their problems.
Opinion
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Zara Erismann, November 2020
The effects of COVID-19 on consumer behaviour, coupled with the end of cookies, are opening up a new chapter for publishers and advertisers, says Zara Erismann.
Article
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Emma Phipps, ANA, B2B Marketer, November 2020
Across the USA, small- and medium-sized businesses (SMBs) are suffering from closures, restrictions, and changes brought about by COVID-19 and many are scrambling to stay in business.
