Article
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Chase Buckle, Peter White and Zena Arnold, WARC Exclusive, January 2022
Part one in a series of 5 podcasts that cover the key themes identified in the 2022 Marketer's Toolkit, starting with Recalibrating Life: The post-lockdown consumer.
Article
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Mukta Lad, Event Reports, FUTR Asia Summit, October 2021
At FUTR Asia 2021, Supara Group’s George Hartel shared how the family-run business was able to transform and expand beyond its home base of Thailand during the COVID-19 pandemic.
Opinion
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Suchada Supakan, Natthaporn Loetsakulcharoen and Laddawan Thanlap, November 2021
Amid the pandemic and its impact on Thailand’s automotive industry, i-dac Bangkok’s Suchada Supakan explores the e-commerce opportunities for auto brands and charts the future of marketing for automotive commerce in the kingdom.
Article
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Thanoos Kerdlaup, WARC Exclusive, November 2021
With the influx of digital customers, ADA’s Thanoos Kerdlaup explains why marketing automation is required in order for brands to maintain the personal touch.
Martha Velando is the Chief Marketing Officer for luxury jeweller De Beers. She spoke to WARC’s Anna Hamill for Marketer’s Toolkit 2022 about scaling up omnichannel strategies, focusing on effectiveness, and why shoppers expect more from brands on sustainability. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .
With the pandemic accelerating digital adoption, Suresh Balaji, Chief Marketing Officer – Asia Pacific, HSBC, speaks to WARC’s Biprorshee Das for Marketer’s Toolkit 2022 about how the bank is engaging its customers and developing new products as traffic shifts increasingly to online channels. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .
Bernice Samuels, Chief Marketing Officer at telco MTN Group, spoke to WARC’s Anna Hamill about adapting to COVID-19 across Africa, digital inclusivity, and using data-driven insights in developing markets. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .
Consumers’ desire for entertainment, novelty and status can be realised just as effectively without the physical footprint that is proving so damaging to the planet, explains Patricia McDonald from Dentsu Creative.
Article
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Flaviano Faleiro, WARC Exclusive, October 2021
There is a new breed of consumer, says Accenture Interactive’s Flaviano Faleiro, who will support companies whose brand purpose aligns with their beliefs and reject those that don’t.
Article
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Sangeeta Tanwar, Event Reports, Asia Tech x Singapore, July 2021
A report by the International Trade Association for Broadcast & Media Technology (IABM) on the state of the media and entertainment (M&E) industry finds that organisations are busy preparing for a digital future.
Article
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Mukta Lad, Event Reports, Adobe summit, April 2021
One of the companies in India’s Aditya Birla Group – a 100-year-old conglomerate – is Eternia, a B2C player dealing in window and door systems, and its executives share how they use digital in this niche market to grow its customer base.
Article
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Mukta Lad, Event Reports, Adobe Summit, April 2021
Rapid digital transformation has helped to ease the hospitality industry’s pain during the sharp drop in business and travel caused by the COVID-19 pandemic, as shown by the Rosewood Hotel Group’s experience.
MarTech (marketing technology) should support the delivery of a well-considered marketing strategy, not define or replace it. More technology is not going to work if marketing forgets the importance of creating an emotional customer connection, says Norman Guadagno, CMO, Acoustic .
Highlighting trends among the campaigns entered into the 2021 Creative Effectiveness Lions, including campaign budgets, media mix, creative approaches and metrics.
