News
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08 January 2021
Uber Connect, an on-demand package delivery service, went from idea to launch in a matter of weeks as the brand responded decisively to the signals it saw in the market.
Article
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Sam Peña-Taylor, Event Reports, Festival of Marketing, October 2020
Global mobility company Uber is the enfant terrible of transport, known for a killer product and ruthless agility – the lessons it provides now as a large company are invaluable.
Article
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WARC Best Practice, December 2020
Summarises the insights from a series of key papers addressing category disruption, which occurs when a disruptive innovation creates a new market and value network within a category, displacing market leaders (such as Uber in the taxi market and Airbnb in the accommodation industry).
Research Paper
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Rocío Arteaga-Sánchez, Maria Belda-Ruiz, Alejandro Ros-Galvez, and Alfonso Rosa-Garcia, Int. Journal of Market Research, Vol. 62, No. 6, 2020, pp. 725-742
The sharing economy is revolutionizing the way consumers use goods and services. The aim of this study is to understand consumer motivations to be satisfied and to continue using ridesharing services.
Opinion
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Jopet Concio, November 2020
The hospitality industry is down but not out and Discovery Hospitality’s Jopet Concio outlines ways the sector could possibly reinvent itself and find new roles to play in the lives of Filipinos.
News
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13 October 2020
With the launch of Amazon’s Halo, a health-focussed wearable, the first-party-data-fuelled company is setting up to disrupt healthcare – but the early steps it is taking with its new product reveal key lessons about the company.
News
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07 October 2020
The coronavirus pandemic has not only accelerated a shift to contactless payment methods around the world, it has also made the offer of so-called neo-banks look increasingly attractive.
Opinion
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Anna Hamill, September 2020
Les Mills International, the global fitness brand with iconic classes including BODYPUMP and BODYCOMBAT, is embracing the new at-home economy. Les Mills’ Chief Marketing Officer, Anna Henwood, speaks to WARC’s Anna Hamill as part of WARC Marketer's Toolkit 2021 about the future of fitness, building a test-and-learn culture and scaling up direct-to-consumer offerings during COVID-19.
News
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29 September 2020
Fintechs like Monzo, Revolut and Starling are best known for their consumer offerings, but a new report shows the progress digital-first banks are making among business customers, while also sketching their limitations.
News
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20 September 2020
A battle for “eyeballs” will play a central role in sorting the winners and losers in the evolving digital-commerce marketplace, meaning that brands and retailers need to master personalised messaging at scale.
Article
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Stephen Whiteside, Event Reports, World Retail Congress, September 2020
The coming “fifth generation” of retail will require members of this category, and the brands that rely on them, to make significant changes to their strategies.
Article
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WARC Best Practice, September 2020
Explains how Direct-to-Consumer (DTC) brands place customer relationships at the heart of their business strategies and often position themselves as challengers who seek to disrupt their category by providing a unique online offering with high levels of innovation.
News
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01 September 2020
The subscription-based model of LegalVision has helped it become the fastest-growing law firm in the Asia-Pacific region; it has been described as the “Netflix of legal advice” because of the way it is disrupting the industry.
News
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17 June 2020
Airbnb, Chobani, Dollar Shave Club, Tesla … all are successful start-ups that have disrupted existing markets by creating – and owning – new subcategories; it’s the only way to grow says David Aaker.
Article
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David Aaker, WARC Exclusive, June 2020
Details concepts from Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age (Morgan James Publishing, 2020) by the brand strategist and author David Aaker.
Research Paper
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Elijah Whaley, Parklu, WARC Exclusive, May 2020
In China, customer acquisition costs (CAC) are outpacing customer lifetime values (LTV) and the reality is, there is little companies can do to reduce CAC online as the gatekeepers (social/e-commerce platforms and KOLs) hold the keys to consumer attention, but Parklu believes a focus on LTV can countervail CAC.
Opinion
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WARC from Home, May 2020
WARC from Home is our series of content for those looking to skill up in the lockdown – including a weekly re-run of a classic webinar from the WARC database. Find all WARC from Home content here .
News
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19 May 2020
Sometimes recessions and hardships are where challenger brands are made; Nick Geoghegan of eatbigfish explains how in The WARC Guide.
Article
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Sam Peña-Taylor, Event Reports, DLD Sync, May 2020
The NYU Stern Professor of Marketing Scott Galloway explores how the most influential four tech firms are shaping up for a post-coronavirus environment.
Article
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Nick Geoghegan, WARC Exclusive, May 2020
Nick Geoghegan shares lessons from challenger brands on how to thrive during recessions and hardships - organisations must be a little more Netflix and a little less Blockbuster as we sail into this storm.
Opinion
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Jesper Norgaard, March 2020
The streaming wars are setting up as a conflict of broad catalogue versus specific original content, says Jesper Norgaard.
Article
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Geoffrey Precourt, Event Reports, ANA Masters of Data and Technology, March 2020
Procter & Gamble, the consumer goods manufacturer, is seeking to ensure that a focus on the humans behind digital data is a consistent point of emphasis for its strategy.
Data
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Rob Clapp, WARC Data Points, February 2020
An overview of non-cash transactions between 2013 and 2022 by region.
Article
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Dan Calladine, WARC Webinars, January 2020
Dan Calladine, head of media futures at Carat, discusses the recently released annual report highlighting ten consumer, media and technology trends for 2020 – and their implications for brands.
Article
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Dan Calladine, WARC Exclusive, January 2020
Ten consumer, media and technology trends – and their implications for brands – for 2020, the year in which the marketplace is set to converge around the global tech-giant ecosystems.
