Article
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WARC Best Practice, October 2019
Summarises the insights from a series of key papers addressing category disruption, which occurs when a disruptive innovation creates a new market and value network within a category, displacing market leaders (such as Uber in the taxi market and Airbnb in the accommodation industry).
Article
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Alex Waters, WARC Best Practice, October 2017
Innovation – the practice of identifying and implementing new products, services and business models – falls into four broad approaches that can help deliver the transformative growth that so many organisations seek.
Opinion
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WARC from Home, May 2020
WARC from Home is our series of content for those looking to skill up in the lockdown – including a weekly re-run of a classic webinar from the WARC database.
News
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20 May 2020
Sometimes recessions and hardships are where challenger brands are made; Nick Geoghegan of eatbigfish explains how in The WARC Guide.
Article
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Sam Peña-Taylor, Event Reports, DLD Sync, May 2020
The NYU Stern Professor of Marketing Scott Galloway explores how the most influential four tech firms are shaping up for a post-coronavirus environment.
Article
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Nick Geoghegan, WARC Exclusive, May 2020
Nick Geoghegan shares lessons from challenger brands on how to thrive during recessions and hardships - organisations must be a little more Netflix and a little less Blockbuster as we sail into this storm.
Opinion
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Jesper Norgaard, March 2020
The streaming wars are setting up as a conflict of broad catalogue versus specific original content, says Jesper Norgaard.
Article
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Geoffrey Precourt, Event Reports, ANA Masters of Data and Technology, March 2020
Procter & Gamble, the consumer goods manufacturer, is seeking to ensure that a focus on the humans behind digital data is a consistent point of emphasis for its strategy.
Article
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Dan Calladine, WARC Webinars, January 2020
Dan Calladine, head of media futures at Carat, discusses the recently released annual report highlighting ten consumer, media and technology trends for 2020 – and their implications for brands.
Article
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Dan Calladine, WARC Exclusive, January 2020
Ten consumer, media and technology trends – and their implications for brands – for 2020, the year in which the marketplace is set to converge around the global tech-giant ecosystems.
Article
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Nagendra Singh, Admap, January 2020
A country of China's population size and economy faces huge healthcare delivery challenges, as patients flock to tertiary hospitals in big cities – but AI is beginning to change this situation.
Article
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Richard Yao, Admap, January 2020
This article focuses on the growth of the digital health and wellness sector, with an emphasis not only on what sub-categories are expanding, but also on how this is affecting the marketing approach of some brands outside the category, which are integrating health and wellness into their offerings.
Opinion
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Nathan McDonald, December 2019
Tipping and social commerce tools will make it easier for influencers to make money on social platforms.
News
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17 December 2019
Starling Bank, the five-year old, mobile-only challenger bank, is boosting its brand-building efforts as it looks to move beyond its start-up status and become a significant player in the market.
News
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17 December 2019
Uber, the ride-hailing company, is expanding its slate of financial-services products, an initiative that is supported by a large and unique dataset.
Article
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Stephen Whiteside, Event Reports, Money 20/20, October 2019
Uber, the ride-sharing platform, has begun expanding into financial services with products that are aimed at its passengers and drivers.
News
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13 December 2019
Four in five (80%) traditional B2C brands believe direct to consumer (DTC) brands are impacting their market and that this development stems mostly from DTCs’ performance-based digital marketing.
News
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12 December 2019
Depop, the genre-defying peer-to-peer, social, vintage shopping app uses its small team to sprint its marketing efforts, reacting to the user-generated content that powers the site.
Article
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Anna Hamill, Event Reports, MAD//Fest London, November 2019
Starling Bank, a digital-only challenger bank in the UK, is disrupting the banking category by thinking about customer experience and brand building differently.
News
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10 December 2019
Luckin Coffee, the Chinese retailer that has found stratospheric growth with its physically-light, convenient delivery platform for urban consumers, advocates a strategy of heavily pursuing a core group of users.
Article
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Sam Peña-Taylor, Event Reports, Festival of Marketing, October 2019
Looks at the growth of youth marketplace Depop – described as a combination of Instagram and eBay.
Article
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Brian Carruthers, Event Reports, IPA EffWorks, October 2019
Luckin Coffee, a Chinese coffee firm, uses its customers data to cut costs, improve quality, and to inform marketing to focus on a convenience-focussed young urban audience.
Research Paper
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MRS Awards, Finalist, MRS Award for Financial Services Research, 2019
Open Banking, a government agency initiative, developed, launched and scaled Open Banking in the UK using a curated suite of research methodologies to inform customer experience guidelines.
Opinion
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Jenny Chan, November 2019
This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .
Article
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Brian Carruthers, Event Reports, Tech conference, October 2019
Looks at the evolution of Rent the Runway from a digital business renting clothes for special occasions into one that dresses people on a daily basis.
