News
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19 October 2020
For brands, the idea of agility is often focused on how they respond to new circumstances, such as that presented by Covid-19, but it does not necessarily mean an immediate change in what they are doing, according to Coca-Cola’s ASEAN director of int
Article
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Low Lai Chow, Event Reports, All That Matters, September 2020
Coca-Cola’s Sadaf Zarrar talks through the changes the beverage giant had to make during COVID-19, and how the crisis inadvertently helped up its marketing game.
News
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14 October 2020
The shift to short-term planning and a fall in campaign spending by advertisers are the biggest changes from 2019 to 2020 as a result of the COVID-19 pandemic, publishers around the world say.
News
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29 September 2020
For all that the pandemic has alarmed consumers and businesses, it has also created new opportunities for brands to build engagement and trust via digital means; for wellness brand WW that has meant accelerating a digital transformation that was alre
Opinion
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Anna Hamill, September 2020
Les Mills International, the global fitness brand with iconic classes including BODYPUMP and BODYCOMBAT, is embracing the new at-home economy. Les Mills’ Chief Marketing Officer, Anna Henwood, speaks to WARC’s Anna Hamill as part of WARC Marketer's Toolkit 2021 about the future of fitness, building a test-and-learn culture and scaling up direct-to-consumer offerings during COVID-19.
Opinion
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Mike Teasdale, September 2020
Most brands went into defensive mode during Q2 and Q3 as the world went into lockdown but as we emerge into a new normal, especially one that is likely to be recessionary, here's how a brand can get back on the front foot.
Article
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Geoffrey Precourt, Event Reports, Association of National Advertisers In-House Agency Conference, August 2020
Best Buy, the electronics retailer, adapted at speed to the COVID-19 pandemic, a process driven by an in-house agency team that had built up many of the capabilities needed to meet a crisis.
Opinion
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Anna Hamill, September 2020
In June, WARC delved into some of the new trends which were defining the early stages of the COVID-19 response from brands. As economic recession sets in, here’s how brands are navigating a new stage of the pandemic.
Article
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Brian Carruthers, Event Reports, World Retail Congress, September 2020
Looks at how global wellness company WW rapidly adapted to the new demands of pandemic-driven lockdowns around the world.
Article
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Geoffrey Precourt, Event Reports, ANA In-House Agency Conference, August 2020
The Gorilla Glue Company, a manufacturer of various different adhesive products, has yielded multiple advantages from creating and producing TV advertising through its in-house agency.
News
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15 September 2020
The phrase ‘new normal’ has quickly become hackneyed and near meaningless, but people’s behaviours have changed and a more productive way of thinking may be around ‘new traditions’.
Opinion
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Chiara Manco, September 2020
Mark Evans, Managing Director of Marketing and Digital at Direct Line Group, will be chairing the Best Use of Data category of the 2020 WARC Media Awards. Here, he talks to Chiara Manco about Direct Line’s agile approach to changing times, the benefits that a consumer-first model can reap for businesses, and what a successful data-led campaign looks like.
Opinion
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Chiara Manco, September 2020
Audrey Low, Managing Director, L'Équipe L'Oréal at Mindshare China, will be judging the Effective Use of Partnerships & Sponsorships category of the 2020 WARC Media Awards. Here, she talks to Chiara Manco about the impact of lockdowns, the coming of age of Chinese e-commerce and the new partnership opportunities opened up by the worldwide digital transformation.
Article
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Research on WARC, September 2020
Provides regional insights to support brands as a change agent as they redefine their goals now and into the future.
News
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25 August 2020
Huawei’s consumer business continues growing through the pandemic, partly through continued investment and partly through a reframed way of working with agency partners.
Article
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Low Lai Chow, Event Reports, The Drum Can Do Festival , August 2020
The pandemic is changing the ways in which clients and agencies work together.
News
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24 August 2020
Cadillac, the auto brand, has been able to adapt during the COVID-19 pandemic thanks to e-commerce tools that allow consumers to replicate much of the buying experience online.
Article
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Geoffrey Precourt, WARC Exclusive, August 2020
Cadillac, the automaker, has adapted in numerous ways to the COVID-19 pandemic as it keeps up with changing habits and preferences among consumers.
Article
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Sam Peña-Taylor, WARC Exclusive, August 2020
Huawei’s brand chief for the tech giant’s consumer business discusses how agency partnerships and brand investments have adapted through the pandemic.
News
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02 August 2020
Starbucks, the coffee-house chain, is using the disruption of the COVID-19 pandemic to “move aggressively and further differentiate” its brand from competitors.
Article
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Carlos Matriano, WARC Exclusive, July 2020
PHD’s Carlos Matriano outlines key developments in Southeast Asia’s e-commerce landscape that will inform brand strategy beyond COVID-19.
News
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29 July 2020
Chipotle, the fast-casual restaurant chain, is seeking to be a “leader in culture” with its marketing, a strategy that demands the ability to move at high speed.
Article
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Anna Hamill, WARC Exclusive, July 2020
Starbucks, the global coffee chain, is adapting to new consumer expectations and buying behaviours as it navigates the on-going COVID-19 pandemic.
Article
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Geoffrey Precourt, Event Reports, ANA Digital and Social Media Conference, July 2020
Chipotle, the fast-casual restaurant chain, has relied on a dynamic marketing culture as it adapts to the challenges of COVID-19 and broader societal shifts in the US.
Article
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Anna Hamill, WARC Exclusive, July 2020
Unilever, the fast-moving consumer goods manufacturer, is responding to the on-going challenges posed by COVID-19 through maximising flexibility and focusing on the biggest opportunities.
