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Procter & Gamble Co (Household & domestic)

Article • Euromonitor Advertiser Profiles, January 2022

This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble Co, the owner of brands such as Fairy and Febreeze.

All product sectors projected to top pre-COVID ad investment next year

Data • James McDonald, WARC Data Points (Curated), December 2021

An overview of the growth in advertising spend by product category in 2021, 2022 and 2023.

Consumers to spend more on food and drink but less on gifts this festive season

Data • Rob Clapp, WARC Data Points (Curated), December 2021

An overview of expected consumer spend this festive holiday season.

Global, Household & Domestic advertising spend by medium (annual)

Data • WARC Data Points (Dynamic), December 2021

An overview of annual advertising spend by medium in the household & domestic sector globally.

Global, Household & domestic advertising spend (quarterly)

Data • WARC Data Points+ (Dynamic), December 2021

An overview of advertising spend by medium in the household & domestic sector globally.

ITC: Manoranjan Ka Pitara (Box of entertainment)

Case Study • Madison OOH Madison, WARC Awards for Asian Strategy, 2021

Diversified conglomerate, ITC, increased penetration and drove trial and purchase for its FMCG brands across rural markets with the Manoranjan Ka Pitara campaign in India.

Procter & Gamble Co (Household & domestic - Home care)

Article • Euromonitor Advertiser Profiles, October 2021

This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble Co, the owner of brands such as Tide, Ariel and Febreze.

Clorox, Advertising spend, 2004 -

Data • WARC Data Points+ (Dynamic), October 2021

An overview of Clorox's annual advertising spend.

Alcoholic drink brands allocate the most to TV

Data • Marte Aune, WARC Data Points (Curated), July 2021

A summary of the average media allocation by sector based on an analysis of WARC's effectiveness case studies from 2009-2019.

Double-digit recovery overcomes pandemic advertising cuts

Data • James McDonald, WARC Data Points (Curated), July 2021

An overview of the growth in global advertising investment by product category forecast for 2021 and 2022.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:

Unilever’s global framework for post-pandemic marketing

Article • 샘 페나 테일러, Event Reports, Lions Live, June 2021

FMCG giant Unilever articulates an updated perspective on what its marketing ought to achieve in the post-pandemic world, according to a session at Lions Live.

US, Household & Domestic advertising spend by medium