Home Topics Categories Household & domestic

Household & domestic

Latest
Most Read

Filter by

Cleaners & detergents (305)

Laundry products (250)

Petcare (193)

Home improvement (183)

Sundries (151)

Furnishings & fittings (147)

Household & domestic (general) (124)

Toilet paper, kitchen towel (96)

Gardening (26)

Search in

Case Studies (2)

Articles (40)

Research Papers (3)

News (18)

Opinion (4)

Data (57)

Rankings (0)

Show only

Recommended

(8)

Videos

(1)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

Search Results Language

Category

Brand

Location

Source

124 results found

Reset Filters

Search in

Case Studies (2)

Articles (40)

Research Papers (3)

News (18)

Opinion (4)

Data (57)

Rankings (0)

Show only

Recommended

(8)

Videos

(1)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

template

Search Results Language

Industry Sector

template

Brand

template

Location

template

Source

template

124 results found

Sort By

E-commerce to account for over 8% of FMCG sales in 2021

Data • Rob Clapp, WARC Data Points, June 2021

An overview of online's share of FMCG sales value across 35 different markets.

Largest FMCG brands saw quickest growth last year

Data • Rob Clapp, WARC Data Points, May 2021

An overview of FMCG brand growth in 2020.

How social listening helped Kimberly Clark boost sales and innovation

Article • Sean Hargrave, Event Reports, Festival of Marketing: The Bottom Line, March 2021

Personal care company Kimberly Clark has switched its consumer research efforts away from traditional focus groups to real-time social listening in order to be more clearly focused on customers and to ensure marketing messages address their concerns.

Kimberly-Clark Corp (Household and domestic)

Article • Euromonitor Advertiser Profiles, April 2021

This Company Profile from Euromonitor provides key details and analysis of Kimberly-Clark Corp, the owner of brands such as Huggies, Kleenex and Depend.

CTV impressions up 81%, driven by telecom, auto and CPG

Data • Rob Clapp, WARC Data Points, April 2021

An overview of digital video impressions on mobile and connected TV devices by advertiser category.

Structural factors have greatest influence on ROI

Data • Rob Clapp, WARC Data Points, March 2021

An overview of the significance of long-term and short-term factors in driving return on investment across 11 categories.

Laundry Care in the US

Article • Euromonitor Strategy Briefings, February 2021

A category analysis of laundry in the US.

Reach and ad quality are key short-term drivers of ROI

Data • Rob Clapp, WARC Data Points, February 2021

An overview of the significance of different short-term factors in driving return on investment across 11 categories.

Spot volume down by a tenth as coronavirus hit

Data • Rob Clapp, WARC Data Points, February 2021

An overview of TV advertising spot volumes by category in Australia between September 2019 and December 2020.

Procter & Gamble outlines new consumer habits that will survive the pandemic

Article • Stephen Whiteside, WARC Exclusive, January 2021

Procter & Gamble, the consumer packaged goods manufacturer, believes that a variety of habits that have taken root during the COVID-19 pandemic will have long-term staying power.

Alcoholic drink brands allocate the most to TV

Data • Marte Aune, WARC Data Points, January 2021

A summary of the average media allocation by sector based on an analysis of WARC's effectiveness case studies from 2009-2019.

Competitor strategies in home and garden

Article • Euromonitor Strategy Briefings, January 2021

Competitor strategies in home and garden, including consolidation through a crisis, green credentials and e-commerce acceleration.

Shopping reinvented in home and garden

Article • Euromonitor Strategy Briefings, December 2020

This report examines how shopping is being reinvented in the home and garden industry. ‘Shopping reinvented’ is one of the eight most influential megatrends shaping consumer markets.

Child products and groceries see greatest e-commerce growth in France

Data • Rob Clapp, WARC Data Points, December 2020

An overview of e-commerce categories in France during the coronavirus (COVID-19) outbreak.

Norway, Household & Domestic adspend by medium

Data • Cinzia Petio, WARC Data Points, December 2020

An overview of advertising spend by medium in the household & domestic sector in Norway since 2013.

New Zealand, Household & Domestic adspend by medium

Data • Cinzia Petio, WARC Data Points, December 2020

An overview of advertising spend by medium in the household & domestic sector in New Zealand since 2013.

Automotive, retail and travel account for half of 2020 adspend decline

Data • James McDonald, WARC Data Points, December 2020

An overview of forecast global advertising investment by product category in 2020 and 2021.

Snacks and personal care products see greatest e-commerce lift

Data • Rob Clapp, WARC Data Points, November 2020

An overview of e-commerce categories in Europe during the coronavirus (COVID-19) outbreak.

Thailand, Household & Domestic adspend by medium