Fellowes, a manufacturer of office and technology accessories, launched a life-size model of the work colleague of the future to raise awareness of how workplace health and wellbeing needs to be improved across the UK, Germany and France.
Purple, the mattress company, is partnering with a range of influencers that can help it reach people who run their home, thus moving it beyond the broad, irreverent humour that has characterised much of its advertising.
SABRE Awards, South Asia, Marketing to Consumers (Existing Product), 2019
Godrej Interio, a furniture store, changed Indians' attitudes towards having a healthy sleep regime by enlisting celebrities to spread the message, and creating an app that gives insights on sleep regimes.
US direct-to-consumer mattress brand Purple is shifting its media strategy toward building top of mind awareness through TV while scaling up online shopping feeds in a trajectory illustrative of the wider DTC space.
MRS Awards Papers, Finalist, MRS Award for International Research, 2018
IKEA, a furniture retailer, combined all the different survey data streams from test countries Japan, Saudi Arabia and the UK to discover the impact that in-the-moment experience has on future share of wallet.
WARC Awards for Effectiveness, Gold, Brand Purpose, 2021
Unilever-owned detergent brand Persil grew sales and consideration among households in the UK by evolving its Dirt is Good brand platform to communicate its new green brand purpose and the actions it was taking to address environmental concerns.