Article•
Euromonitor Strategy Briefings, March 2019
A category analysis of better for you (BFY) packaged food in the US, which includes company profiles, an overview of health and wellness in the US, key trends and category forecasts.
Nestlé USA, the consumer packaged goods manufacturer, is taking a nuanced approach to digital innovation as it seeks to deploy the most relevant new technologies in building its brands.
Case Study•
Design Business Association, Design Effectiveness Awards, Gold, 2020
Mother, a food and drink vending machine brand, launched its healthy vending machine across the UK with a design that used touchscreen technology to show consumers the nutritional information of their decisions.
Article•
Geoffrey Precourt, WARC Exclusive, June 2020
Nestlé, the fast-moving consumer goods manufacturer, is seeking to use digital innovation to deliver tangible solutions rather than simply experiment with intriguing technology.
After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.
Boris Johnson’s Sunday night message to the UK may have confused people, but one thing that is clear is that the economy isn’t about to rebound quickly; brands need to prepare instead for a ‘reboot’ and to address two distinct types of consumer, ...
Applies six lessons from the last recession to today's uncertainty around customer loyalty, the rise of private label, right pricing, sacrificing non-essentials, the joy of upgrading and discounting leads to changing habits.
The Retail and Food & Beverage categories were particularly hard-hit by actions taken to contain the coronavirus, but as China emerges from lockdown R3’s Greg Paull notes that some companies fared better than others – and it’s not all about ...
Unilever, the FMCG giant, anticipates that several of the consumer behaviour changes observed during COVID-19 are likely to become permanent and is adapting its processes across insights and innovation accordingly.
Nestlé, the world’s largest food company, saw its highest sales in five years during the first quarter of 2020, thanks to consumers stockpiling in the face of COVID-19 lockdowns.
Article•
Anna Hamill, WARC COVID-19 Series, April 2020
Unilever, the global FMCG company, is navigating the short-term COVID-19 crunch while looking ahead to new consumer behaviours and the benefits of faster consumer insights.
Article•
Stephen Whiteside, WARC COVID-19 Series, April 2020
Conagra Brands, the packaged food manufacturer, has witnessed a surge in sales as consumers stock up on food to prepare for lockdowns implemented in the face of COVID-19.
Food conglomerate Nestlé created a Google Voice-powered knowledge service platform to position itself as a nutritional expert and build brand trust among millennial mothers in India.
International snack company Mondelez has experimented with dynamic advertising on the traditionally brand-building medium of out of home (OOH) with mixed results.
Article•
Greg Paull, WARC COVID-19 Series, April 2020
Being the first country to mobilize against this pandemic, China is approximately three months ahead of other nations who are only now grappling with measures needed to keep people safe.
WARC Data's Managing Editor delves into the story behind the impact COVID-19 is having on advertising spending and consumer purchasing – with FMCG an area key to the full picture.
This report looks at consumer purchasing data from across the world as the COVID-19 crisis has unfolded, through to what consumer behavior may look like after it has passed.
Australia’s fast-moving consumer goods (FMCG) producers have a role to play in reassuring consumers during the country’s latest period of crisis, and in giving them something to look forward to, a new report says.
Research Paper•
Yamen Koubaa and Amira Eleuch, Journal of Advertising Research, Digital First, March 2020
In food advertisements, consumers often get inputs from only a few senses and rely on crossmodal interactions to represent those advertisement features from which they are not getting sensory stimulation.
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
This report summarises the latest research from WARC's Data platform, with a focus on new advertising investment forecasts by product category, which are exclusive to WARC Data clients. Key findings include:
This report summarises the latest research from WARC's Data platform, with a focus on new net advertising investment data by product category, which are exclusive to WARC Data clients from 1st October. Key findings include:
Discover how five macro trends – digital detox, healthification, discovery and connoisseurship, personalisation and customisation, and premiumisation and indulgence – can be used as inspiration for innovation.
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
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