Case Study
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SABRE Awards, EMEA, Diamond, 2021
Calastone, a global funds network, established a monthly index, made up of proprietary data analysis, which records UK investment flows, and maps UK investor sentiment into a range of fund strategies and asset classes.
Case Study
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WARC Awards
for Effectiveness, Entrant, Business-to-Business, 2021
Calvert Research & Management, an asset management firm, used a content-first marketing strategy in the United States to establish itself as a leading responsible investing resource and prepare financial intermediaries for imminent industry change.
Case Study
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WARC Awards
for Effectiveness, Shortlisted, Business-to-Business, 2021
Asset manager State Street Global Advisors used a long-form online video broken into several teasers to attract institutional investors and financial advisers to MDY, its mid-cap Exchange Traded Fund.
Rankings
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Rankings Articles, April 2021
A summary of the most awarded campaigns for effectiveness for 2020, compiled using our rankings methodology, but not ranked.
Rankings
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WARC Effective 100, 2021
Nuveen, an asset management firm, joined with publisher Forbes to re-rank its Forbes 400 list of billionaires to reclaim its leadership of the responsible investing space in the US.
Case Study
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DMA (UK), Silver, 2020
Key, a retirement finance company, used social proofing and local data to target over 55s in the UK and show them how many of their neighbours were already benefiting from expert advice.
Case Study
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DMA (UK), Silver, 2020
Invesco, an investment management company, increased brand familiarity in the UK by launching a platform that showed how learning from the past leads to a better future by reinventing classic artworks.
Case Study
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Ellie Gogan-Tilstone, Kate Thuma, Annabelle Butler, WARC Media Awards, Grand Prix and Successful Sponsorship Award, Effective Use of Partnerships and Sponsorships, 2020
Asset management firm Nuveen joined with publisher Forbes to re-rank its Forbes 400 list of billionaires to reclaim its leadership in the responsible investing space in the US.
Case Study
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APG (AUS), Creative Strategy Awards, Bronze, 2020
WA Super, a superannuation fund, kickstarted a conversation about the 'boring' topic of superannuation in Western Australia and encouraged more people to engage with their superannuation fund with the campaign Super is Boring.
Case Study
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SABRE Awards, APAC, Corporate Media Relations, Gold, 2020
TD Ameritrade, a financial services company, reinforced its presence in Hong Kong and Singapore by creating client and media engagement programmes.
Case Study
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SABRE Awards, LATAM, CEO of the Year, 2020
Samantha Ricciardi, CEO of investment management company BlackRock, increased her visibility as a leading female CEO in Mexico by launching a program that had her featured in over 88 media stories promoting the brand and its vision.
Case Study
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SABRE Awards, LATAM, Practice Area, Gold, 2020
BlackRock, an investment management company, developed a multi-stakeholder approach to improve public perception and reach influential journalists across Mexico.
Case Study
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IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Fidelity, an investment management service, increased relatability among consumers in the UK by creating an emotion-led TV campaign that followed a Fidelity family.
Case Study
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Arabinda Ghosh, Roopam Garg, WARC Awards for Asian Strategy, Entrant, 2020
The Association of Mutual Funds in India (AMFI) ran a hyper-targeted digital campaign, using proprietary data to categorise and track users from awareness to conversion, in order to attract new investors and increase its audience.
Case Study
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Baris Gencel, WARC Awards for Asian Strategy, Entrant, 2020
International investment company Fosun Group repositioned itself using social media, influencers and an outdoor light festival in a campaign to support the opening of the Bund Finance Center (BFC), where its headquarters were situated, in Shanghai, China.
Case Study
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Lavanya MN MN, Shaziya Khan, Rishabh Parikh, WARC Awards for Asian Strategy, Entrant, 2020
Non-profit organisation, the Association of Mutual Funds in India, drew on the power of peer reassurance to encourage wary Indians to place their trust in investing.
Article
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Geoffrey Precourt, WARC Exclusive, June 2020
TD Ameritrade, the financial-services provider, became a successful early adopter of WeChat, the popular mobile app, in its category.
Case Study
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SABRE Awards, Gold, Africa, 2020
Chaka, a technology-enabled trading platform, promoted its platform in Nigeria by launching an influencer outreach program that promoted access to international stock markets.
Data
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Cinzia Petio, WARC Data Points, May 2020
An overview of advertising as a percentage of sales in the investment sector in the United States since 2007.
Case Study
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Jill Howel, WARC Awards, Entrant, Effective Content Strategy, 2020
TD Ameritrade, the US-based brokerage, used a podcast to strengthen its muddled brand by educating customers about behavioural economics.
Case Study
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Ellie Gogan-Tilstone, Kate Thuma, Annabelle Butler, WARC Awards, Gold and Long-Term Idea Award, Effective Content Strategy, 2020
Asset management firm Nuveen joined with publisher Forbes to re-rank its Forbes 400 list of billionaires to reclaim its leadership in the responsible investing space in the US.
Case Study
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Beth Palmer, WARC Awards, Shortlisted, Effective Innovation, 2020
US-based investment brokerage TD Ameritrade cooperated with IBM Watson to create a display ad capable of providing financial guidance through a chat interface, driving strong conversion rates.
News
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25 February 2020
As a resurgent France tops the Six Nations table, rugby fans and sponsors could be looking at a different competition set-up in future as CVC Capital Partners is reported to be on the verge of taking a 14% share in the tournament.
Case Study
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MMA Smarties, Gold, India, 2020
Aditya Birla Capital, a life insurance company, increased brand awareness and consideration in India by launching an interactive mobile video that showed audiences what their future would look like when it was and wasn't planned for.
Case Study
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MMA Smarties, Silver, India, 2020
Aditya Birla Capital, a financial services provider, aimed to explain the Union Budget as clearly as possible to ordinary people in India.
