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EquitiesFirst: Charting the course for global business increase

Case Study • SABRE Awards, APAC, Gold, 2021

EquitiesFirst, an investment firm, showed consumers that it understood their concerns and increased global business by 77%.

Square, Advertising spend, 2016 -

Data • WARC Data Points+ (Dynamic), October 2021

An overview of Square's annual advertising spend.

S&P Global, Advertising spend, 2015 -

Data • WARC Data Points+ (Dynamic), October 2021

An overview of S&P Global's annual advertising spend.

Western Union, Advertising spend, 2009 -

Data • WARC Data Points+ (Dynamic), October 2021

An overview of Western Union's annual advertising spend.

Visa, Advertising spend, 2009 -

Data • WARC Data Points+ (Dynamic), September 2021

An overview of Visa's annual advertising spend since 2009.

PayPal, Advertising spend, 2015 -

Data • WARC Data Points+ (Dynamic), September 2021

An overview of PayPal's annual advertising spend since 2015.

Crowe: Keep score on taxes 2020 campaign

Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021

Crowe, a professional services network, launched 'Keep Score on Taxes' to position themselves as the leading resource on the 2020 presidential candidates' tax proposals, and generate new sales leads to increase market share and revenues.

Bucking the declining trust trend in financial services

Article • Andrew Wilde, WARC Exclusive, August 2021

Explains the findings of Edelman’s latest Trust Barometer which found brand trust in the financial sector is in steep decline.

Marketing budgets now just 6.4% of revenue

Data • Rob Clapp, WARC Data Points (Curated), August 2021

An overview of marketing budgets as a share of total revenue.

BDO: Clarity Charter

Case Study • SABRE Awards, Africa, 2021

BDO South Africa, a group of accounting firms, launched a creative platform and set of online sessions during the covid-19 pandemic to provide clarity for the future of South Africa's auditing profession.

What’s working in financial services

Article • WARC Category Intelligence, August 2021

Global strategies, campaign updates and trends in the financial services category.

Financial Awareness: Financial fairness

Case Study • Cannes Creative Lions, Shortlisted, Creative Strategy Lion, 2021

BMO Harris Bank, a financial services brand, increased brand favourability in the US by launching a series of videos that showed how a lifetime of negative stereotyping inhibits a woman's confidence with money.

How open banking is creating opportunities for industries, and consumers, in Brazil

Article • Daniele Lazzarotto, WARC Exclusive, Spotlight Brazil, August 2021

This article explains the ramifications of the launch of open banking in Brazil; open banking uses third-party applications to give consumers more access and control over their financial accounts.

The streaming opportunity for Financial Services and Insurance brands

Opinion • Liz Song, July 2021

Or, how to support Gen Zs and millennials throughout their financial journey. Spotify’s Liz Song explains how m usic streaming and financial services advertising can work together .

Alcoholic drink brands allocate the most to TV

Data • Marte Aune, WARC Data Points (Curated), July 2021

A summary of the average media allocation by sector based on an analysis of WARC's effectiveness case studies from 2009-2019.

Double-digit recovery overcomes pandemic advertising cuts

Data • James McDonald, WARC Data Points (Curated), July 2021

An overview of the growth in global advertising investment by product category forecast for 2021 and 2022.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:

New Zealand, Financial Services adspend by medium