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The streaming opportunity for Financial Services and Insurance brands

Opinion • Liz Song, July 2021

Or, how to support Gen Zs and millennials throughout their financial journey. Spotify’s Liz Song explains how m usic streaming and financial services advertising can work together .

Alcoholic drink brands allocate the most to TV

Data • Marte Aune, WARC Data Points, July 2021

A summary of the average media allocation by sector based on an analysis of WARC's effectiveness case studies from 2009-2019.

Double-digit recovery overcomes pandemic advertising cuts

Data • James McDonald, WARC Data Points, July 2021

An overview of the growth in global advertising investment by product category forecast for 2021 and 2022.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:

US, Financial Services advertising spend by medium

Data • Cinzia Petio, WARC Data Points, July 2021

An overview of advertising spend by medium in the financial services sector in the United States since 2013.

Belgium, Financial Services advertising spend by medium

Data • Cinzia Petio, WARC Data Points, July 2021

An overview of advertising spend by medium in the financial services sector in Belgium since 2013.

Germany, Financial Services advertising spend by medium

Data • Cinzia Petio, WARC Data Points, July 2021

An overview of advertising spend by medium in the financial services sector in Germany since 2013.

Indonesia, Financial Services adspend by medium

Data • Cinzia Petio, WARC Data Points, July 2021

An overview of advertising spend by medium in the financial services sector in Indonesia since 2013.

India, Financial Services advertising spend by medium

Data • Cinzia Petio, WARC Data Points, July 2021

An overview of advertising spend by medium in the financial services sector in India since 2013.

Italy, Financial Services advertising spend by medium

Data • Cinzia Petio, WARC Data Points, July 2021

An overview of advertising spend by medium in the financial services sector in Italy since 2013.

Japan, Financial Services advertising spend by medium

Data • Cinzia Petio, WARC Data Points, July 2021

An overview of advertising spend by medium in the financial services sector in Japan since 2008.

New Zealand, Financial Services adspend by medium

Data • Cinzia Petio, WARC Data Points, July 2021

An overview of advertising spend by medium in the financial services sector in New Zealand since 2013.

Global, Financial Services advertising spend by medium

Data • Cinzia Petio, WARC Data Points, July 2021

An overview of advertising spend by medium in the financial services sector globally since 2013.

Norway, Financial Services adspend by medium

Data • Cinzia Petio, WARC Data Points, July 2021

An overview of advertising spend by medium in the financial services sector in Norway since 2013.

Philippines, Financial Services adspend by medium

Data • Cinzia Petio, WARC Data Points, July 2021

An overview of advertising spend by medium in the financial services sector in the Philippines since 2013.

South Korea, Financial Services adspend by medium

Data • Cinzia Petio, WARC Data Points, July 2021

An overview of advertising spend by medium in the financial services sector in South Korea since 2013.

Spain, Financial Services adspend by medium

Data • Cinzia Petio, WARC Data Points, July 2021

An overview of advertising spend by medium in the financial services sector in Spain since 2013.

Sweden, Financial Services advertising spend by medium

Data • Cinzia Petio, WARC Data Points, July 2021

An overview of advertising spend by medium in the financial services sector in Sweden since 2013.

Thailand, Financial Services adspend by medium

Data • Cinzia Petio, WARC Data Points, July 2021

An overview of advertising spend by medium in the financial services sector in Thailand since 2013.

Taiwan, Financial Services adspend by medium

Data • Cinzia Petio, WARC Data Points, July 2021

An overview of advertising spend by medium in the financial services sector in Taiwan since 2013.

Succeeding in trying times: Behind PayPal’s and Scania’s DMA Awards-winning work

Opinion • Chiara Manco, June 2021

Through a deep dive into two 2020 DMA Awards winners, WARC’s Chiara Manco looks at how challenging times can be the breeding ground for creative and effective work.

China, Financial Services advertising spend by medium

Data • Cinzia Petio, WARC Data Points, June 2021

An overview of advertising spend by medium in the financial services sector in China since 2013.

Netherlands, Financial Services adspend by medium

Data • Cinzia Petio, WARC Data Points, June 2021

An overview of advertising spend by medium in the financial services sector in the Netherlands since 2013.

United Kingdom, Financial Services advertising spend by medium

Data • Cinzia Petio, WARC Data Points, June 2021

An overview of advertising spend by medium in the financial services sector in the United Kingdom since 2013.

Australia, Financial Services advertising spend by medium

Data • Cinzia Petio, WARC Data Points, June 2021

An overview of advertising spend by medium in the financial services sector in Australia since 2013.

Five digital shopping trends surging due to the coronavirus

Article • Euromonitor Strategy Briefings, August 2020

With COVID-19 placing constraints on physical operations, consumer-facing companies have become more reliant on the digital channel to drive all forms of engagement with their customer base.
Drivers of change: Part of the Marketer's Toolkit 2021

Article • WARC Exclusive, November 2020

Part of WARC’s Marketer’s Toolkit 2021, this data report, based on a survey of client and agency-side executives, looks at near-term trends in six key areas, following the STEPIC methodology.
What's working in banking

Article • WARC Category Intelligence, March 2019

Global strategies, campaign updates and trends in the banking category.
What's working in financial services

Article • WARC Category Intelligence, July 2020

Global strategies, campaign updates and trends in the financial services category.
Which new behaviors will stick after the COVID-19 crisis ends?

Article • Stephen Whiteside, WARC Exclusive, April 2020

Kantar, the research firm, conducted in-depth analysis of how consumer habits are evolving due to COVID-19, and suggested some of these behaviors will remain in place.
What's working in insurance

Article • WARC Category Intelligence, November 2019

Global strategies, campaign updates and trends in the insurance category.

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