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The launch of Refinitiv: Data is just the beginning

Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020

Refinitiv, the international provider of financial markets data and infrastructure, launched a multi-phase plan that leveraged Refinitiv's strength in sustainability data to increase value and ROI in the US.

PPI Deadline: Billions to millions

Case Study • IPA (UK), Bronze, IPA Effectiveness Awards, 2020

The Financial Conduct Authority (FCA), a financial regulatory body, reversed the decline in payment protection insurance (PPI) complaints in the UK with its Make a Decision campaign.

Singapore’s FSI brands improve CX significantly amidst a pandemic

News • 08 October 2020

The overall quality of customer experience delivered by financial services brands in Singapore improved by 3% over the past year, with six out of eight returning brands showing improved scores, according to Forrester’s latest CX Index.

The most impactful touchpoints for finance brands have a human touch

Opinion • Renita Jude, October 2020

In the fourth of Kantar’s category-specific touchpoint investigations for WARC, Renita Jude takes a look at media effectiveness for finance brands.

Podcast campaigns deliver ROAS of $2.42

Data • Rob Clapp, WARC Data Points, October 2020

An overview of the average conversion rates of podcast advertising.

Japan, Financial Services advertising spend by medium

Data • Cinzia Petio, WARC Data Points, October 2020

An overview of advertising spend by medium in the financial services sector in Japan since 2008.

India, Financial Services advertising spend by medium

Data • Cinzia Petio, WARC Data Points, October 2020

An overview of advertising spend by medium in the financial services sector in India since 2013.

The rise of digital in business banking: Are neobanks disrupting the business banking market?

Article • Research on WARC, August 2020

Neo-banks – digital only or app-based banks such as Monzo and Starling in the UK – are changing the dynamics of business banking.

Why representation in advertising makes a powerful difference

News • 16 September 2020

Brands need to be aware of the power and impact of featuring members of under-represented communities in their marketing, according to Matt Story, senior director/global innovation marketing at Visa.

How Visa is helping tackle racial injustice with marketing, transparency and powerful conversations

Article • Stephen Whiteside, WARC Exclusive, September 2020

Visa, the payments company, has developed a three-pronged strategy that informs how it is contributing to addressing racial injustice in the US.

Ad fraud ranging between 1–2% across regions

Data • Rob Clapp, WARC Data Points, September 2020

An overview of advertising fraud by country and industry.

Health apps saw rapid uptake in Q2

Data • Rob Clapp, WARC Data Points, September 2020

An overview of changes in global mobile app downloads, daily active users and average session length during the coronavirus (COVID-19) outbreak.

How John Hancock taps power of programmatic

News • 08 September 2020

John Hancock, the insurance and investment company, has gleaned numerous benefits from tapping into the power of programmatic advertising.

John Hancock adapts to new COVID-19 mindsets and marketing realities – and 'ramps' up for 2021

Article • Geoffrey Precourt, WARC Exclusive, July 2020

John Hancock, the insurance and investment company, has developed its marketing strategy and capabilities in response to the spread of COVID-19.

COVID-19 boosts location sharing

Data • Rob Clapp, WARC Data Points, September 2020

An overview of location opt-in rates by region and app vertical during the coronavirus (COVID-19) outbreak.

How banks can rebuild trust by focusing on consumer financial wellbeing

Article • Low Lai Chow, Event Reports, APAC Financial Services Webcast Week, May 2020

Forrester, the research firm, surveyed consumers in various Asian markets to understand their financial needs and attitudes towards brands in this sector.

Influencer endorsements fail to influence purchase decisions

Data • Rob Clapp, WARC Data Points, August 2020

An overview of purchase drivers and planned purchases of UK and US consumers who follow influencers on social media.

ITV advertising revenue drops 43% in Q2, retail adspend down 57%

Data • Rob Clapp, WARC Data Points, August 2020

An overview of ITV's advertising revenue by category during the coronavirus (COVID-19) outbreak.

United Kingdom, Financial Services advertising spend by medium

Data • Cinzia Petio, WARC Data Points, August 2020

An overview of advertising spend by medium in the financial services sector in the United Kingdom since 2013.

Habito: Mortgages Made Easier

Case Study • Marketing Society, The Brave Awards, Winner, Start-Ups, 2020

Habito, a mortgage broker, increased awareness in the UK by launching OOH and TV spots that showed how it could save consumers from the hell of getting a mortgage.

Nationwide Building Society: The team that took on the savings crisis

Case Study • Marketing Society, The Brave Awards, Winner, Bravest Team, 2020

Nationwide, a banking brand, returned to growth in the UK by launching the PayDay SaveDay campaign that encouraged consumers to save through the use of comedy films, print and OOH ads.

WhatsApp’s fintech plans in India hint at chat’s financial future

News • 27 July 2020

India is a colossal market with similarly sized opportunities to offer banking products to millions of people coming online for the first time – with WhatsApp, Facebook is planning to make a play for finance among its largest user base, a move likely

How navigating the COVID-19 crisis forced advertisers to be more creative

Article • Sonia Marguin, WARC Exclusive, July 2020

Explores how brands in categories such as travel and finance are adapting their marketing strategies.

Retail brands are most optimistic about future, travel the least

Data • Rob Clapp, WARC Data Points, July 2020

An overview of chief marketing officers' (CMOs) views on the expected impact of the business climate in the next 18–24 months on business performance.

Italy, Financial Services advertising spend by medium

Data • Cinzia Petio, WARC Data Points, July 2020

An overview of advertising spend by medium in the financial services sector in Italy since 2013.

Future 100 Update by Wunderman Thompson Intelligence

Article • WARC Exclusive, May 2020

After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.
Which new behaviors will stick after the COVID-19 crisis ends?

Article • Stephen Whiteside, WARC Exclusive, April 2020

Kantar, the research firm, conducted in-depth analysis of how consumer habits are evolving due to COVID-19, and suggested some of these behaviors will remain in place.
The future 100

Article • Research on WARC, January 2020

The reign of Big Tech is coming to an end and as we look at the year ahead, 2020 will see irresponsible companies and figureheads being held accountable for wider social and environmental issues.
Carat's ten trends for 2020: The year of all-conquering ecosystems

Article • Dan Calladine, WARC Exclusive, January 2020

Ten consumer, media and technology trends – and their implications for brands – for 2020, the year in which the marketplace is set to converge around the global tech-giant ecosystems.
Marketer's Toolkit 2020

Article • WARC Trends, November 2019

WARC's Marketer’s Toolkit 2020 adopts the STEIP methodology to cover five drivers of change that will affect marketers next year, built from an annual survey, 10 CMO interviews and WARC analysis.
Global Ad Trends: Product category ad investment 2020

Data • James McDonald, WARC Data, October 2019

This report summarises the latest research from WARC's Data platform, with a focus on new advertising investment forecasts by product category, which are exclusive to WARC Data clients. Key findings include: