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Data • Rob Clapp, WARC Data Points, December 2020
Research Paper • Micael Dahlen, John Karsberg, Sofie Sagfossen, Helge Thorbjørnsen, and Fredrik Lange, Journal of Advertising Research, Vol. 60, No. 4, 2020, pp. 417-425
Data • Rob Clapp, WARC Data Points, December 2020
Case Study • Caroline Ekstrand, Andreas Granath, WARC Media Awards, Entrant, Effective Channel Integration, 2020
Case Study • Joachim Thimsporr, WARC Media Awards, Entrant, Effective Channel Integration, 2020
Case Study • Joachim Thimsporr, Elias Svedberg, WARC Media Awards, Gold and POE Award, Effective Channel Integration, 2020
Data • Rob Clapp, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Rob Clapp, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
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Data • Rob Clapp, WARC Data Points, March 2020
An overview of changes in consumer behaviour because of the novel coronavirus (COVID-19) in eight Asia Pacific markets and the UK and US. -
Article • David Carr, WARC Exclusive, April 2020
E-commerce is well-suited to recessions, so brands looking to drive e-commerce revenue must learn from past recessions and ensure their tech and supply chain are in place to deliver. -
Article • GlobalWebIndex, Research on WARC, April 2020
Details data collected by GlobalWebIndex between April 2-6 in the US and UK, dedicated to consumer economic confidence in the coronavirus outbreak. -
Data • Rob Clapp, WARC Data Points, March 2020
An overview of whether consumers are more frequently shopping online rather than in-store as a result of the novel coronavirus (COVID-19) outbreak. -
Article • Sam Peña-Taylor, Event Reports, Kantar Webinar, April 2020
Research from Kantar assesses how advertising addressing the coronavirus is landing with consumers. -
Article • WARC Best Practice, February 2020
Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams.
