Article •A summary of new thinking and best practice on Marketing in the COVID-19 recession, from the WARC Guide.
Article •Analysing the results of a global WARC survey of senior strategists, the Future of Strategy report provides both quantitative and qualitative data with a focus on the disruption of COVID-19.
Article •The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
Article •This article offers an overview of how marketing drives business performance by explaining the theories of buyer behaviour, the ways that marketing can influence that behaviour and how advertising works.
Article •A summary of new thinking and best practice on e-commerce and the future of effectiveness, from the WARC Guide.
Article •Provides lessons learned by the best-performing brands in the WARC Rankings 2020 and the strategies they used to achieve success in 2019 awards shows.