Case Study
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APG (UK), Entrant, 2021
Avec Eric, a culinary brand, was launched in the US to bring more awareness and build his brand.
Case Study
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APG (UK), Entrant, 2021
AA, a British motoring association, launched a campaign in the UK to move the brand further and survive the coronavirus pandemic.
Case Study
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APG (UK), Bronze, 2021
Lion Cereal, a breakfast cereal brand, launched a campaign in Europe to get more 16–24-year-olds eating the brand's cereal.
Case Study
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APG (UK), Bronze, 2021
Castello, a cheese brand, launched a global campaign to increase relevance and drive a 70% growth in sales by reminding category users of the taste that the cheese delivers.
Case Study
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APG (UK), Silver, 2021
Cadbury, a confectionary brand, launched a campaign in the UK to raise awareness about the re-release of the limited-edition Twirl Orange.
Case Study
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APG (UK), Silver, 2021
KFC, a fast-food chain, launched a global campaign to stay salient during lockdown and make sure customers returned upon reopening.
Case Study
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APG (UK), Entrant, 2021
Women's Aid, a national charity, launched a campaign in the UK to encourage awareness and understanding and to help make violence against women a thing of the past.
Case Study
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APG (UK), Gold, 2021
Libresse/Bodyform, a menstrual hygiene products brand, launched a global campaign to position themselves as the brand that understands women's intimate lives and build penetration to a wider audience.
Case Study
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APG (UK), Entrant, 2021
Roche, a pharmaceutical company, launched a campaign in Europe to raise awareness of the latest scientific development to help with eye diseases brought on by old age or diabetes.
Case Study
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APG (UK), Bronze, 2021
IKEA, a furniture brand, launched a Christmas campaign in the UK to increase total sales during the festive period and defy the inner voices of home shame, so that any home can play host.
Case Study
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APG (UK), Silver, 2021
O2, a telecommunications services provider, devised a creative strategy to make the brand seen again at a time when its service had never been more vital to our lives.
Case Study
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APG (UK), Entrant, 2021
The United Nations Secretary General launched a global campaign to fight the spread of COVID-19 misinformation by providing the public with scientific, fact-based information.
Case Study
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APG (UK), Entrant, 2021
Samsung, an electronics company, launched a campaign for the release of the 2017 QLED TV in America.
Case Study
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APG (UK), Entrant, 2021
OREO UK, a biscuit brand, launched a campaign to bring brand meaning to the UK by encouraging playfulness.
Case Study
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APG (UK), Silver, 2021
Quorn, a meat substitute product brand, launched a campaign in the UK to raise awareness of the climate crisis and tackle it before it becomes irreversible.
Case Study
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APG (UK), Bronze, 2021
When The Fun Stops, Stop was the UK's first industry-wide campaign to educate people on gambling responsibly.
Case Study
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APG (UK), Entrant, 2021
ITV, a television network, and VegPower, a non-profit company, collaborated on a campaign in the UK to tackle child obesity by getting kids to eat their vegetables.
Case Study
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APG (UK), Entrant, 2021
Sage, a technology business for accounting software, launched a campaign in the UK to help the business grow and the brand to transform.
Case Study
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APG (UK), Entrant, 2021
adidas, a sportswear manufacturer, launched a global campaign to increase awareness of new technology that was designed to get the younger generation moving.
Case Study
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APG (UK), Entrant, 2021
Dacia, Renault's budget car brand, launched a campaign in the UK to challenge the negative perceptions that its cars are cheap by reframing itself as ingenious.
Case Study
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APG (UK), Entrant, 2021
The Royal National Institute of Blind People (RNIB), a UK charity, launched a campaign in the UK to change perceptions towards blind and partially sighted (BPS) people and drive improvement to our world to make their lives better.
Case Study
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APG (UK), Gold, 2021
McDonalds, a quick service restaurant, launched a paper to demonstrate how its planning approach helped to rebuild the brand by refocusing communications efforts in the UK.
Case Study
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APG (UK), Entrant, 2021
MELÉ, a skincare brand, launched a campaign in the USA to drive awareness of a new skincare brand which is designed for melanin-rich skin.
Case Study
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APG (UK), Entrant, 2021
Dove, a personal care brand, made a $7.5 million global commitment and launched a worldwide campaign to support frontline healthcare workers during the COVID-19 pandemic.
Case Study
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APG (UK), Bronze, 2021
Paddy Power, a betting firm, launched the #SaveOurShirt campaign in the UK to change the way betting firms sponsor football clubs kit and save fans from becoming walking billboards by removing sponsorship logos from shirts.
