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Article • Facebook, Research on WARC, April, 2021
Article • Anna Sampson, WARC Exclusive, April, 2021
Article • Lars-Alexander Mayer, WARC Exclusive, March 2021
Article • WARC Strategy Toolkit, March 2021
Article • James Hankins, WARC Exclusive, January 2021
Research Paper • Chongyu Lu and Rex Yuxing Du, Journal of Advertising Research, Vol. 60, No. 4, 2020, pp. 394-406
Research Paper • MRS Awards Papers, Finalist, MRS Award for New Consumer Insights, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Innovation in Data Analytics, 2020
Research Paper • Megan Lau, ARF Experiential Learning, November 2020
Research Paper • Yinghui Huang, Hui Liu, Weiqing Li, Zichao Wang, Xiangen Hu, and Weijun Wang, Int. Journal of Market Research, Vol. 62, No. 6, 2020, pp. 689-706
Research Paper • Zhengren Li, Xiaohang Zhang, Yanyu Wang, Xin Su, Int. Journal of Market Research, Vol. 62, No. 6, 2020, pp. 743-757
Article • Geoffrey Precourt, Event Reports, Association of National Advertisers Media & Measurement Conference, September 2020
News • 06 August 2020
News • 14 June 2020
Opinion • Paul Rowlinson, June 2020
Article • Marc Guldimann and Karl Sjulsen, WARC Exclusive, June 2020
Article • Elizabeth Lane, WARC Exclusive, May 2020
Research Paper • James Gallagher and Christopher M. Smith, Int. Journal of Market Research, Vol. 62, No. 2, 2020, pp. 139-157
Article • Research on WARC, March 2020
Research Paper • Andrea Ciceri, Vincenzo Russo, Giulia Songa, Giorgio Gabrielli, and Jesper Clement, Journal of Advertising Research, Vol. 60, No. 1, 2020, pp. 71-86
Article • Research on WARC, February 2020
Article • Shaun Myandee, WARC Exclusive, February 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Innovation in Data Analytics, 2019
Opinion • Oliver Gertz, November 2019
Article • Brian Carruthers, Event Reports, IPA EffWorks, October 2019
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Article • WARC Exclusive, November 2020
The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead. -
Article • WARC Best Practice, June 2020
A summary of new thinking and best practice on Planning for Attention, from the WARC Guide. -
Article • WARC Category Intelligence, July 2020
Global strategies, campaign updates and trends in social. -
Article • Research on WARC, January 2021
This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021. -
Article • WARC Best Practice, September 2020
A summary of new thinking and best practice on marketing in the gaming ecosystem, from the WARC Guide. -
Data • James McDonald, Rob Clapp, WARC Data, November 2020
This report summarises the latest research from WARC's Data platform, with a focus on advertising investment, media consumption, and cost inflation this year and next. Key findings include: