Article
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Oliver Feldwick, WARC Best Practice, April 2018
Explains how digital channels, when used well, can play a fundamental and complementary role in brand building.
Article
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Jaime Enrico Singson, WARC Best Practice, May 2017
This paper explores the key points for the running of a successful rich media campaign and provides examples of case studies that have succeeded in creating compelling rich media content.
Article
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Jaime Enrico Singson and Mike McNulty, WARC Best Practice, May 2017
This article explores the notion of what rich media is as well as delving into its formats, channels, providers and the challenges facing it.
Article
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Gian Fulgoni, WARC Best Practice, March 2016
This article explains how marketers can maximize the return on investment in digital marketing, a platform predicted to overtake TV in adspend in 2016.
Article
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WARC Best Practice, July 2020
Provides marketers with information and guidance about how reach and frequency help brands identify the optimal advertising mix.
Case Study
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Ali Khalil, WARC Prize for MENA Strategy, Shortlisted, 2020
QSR brand Burger King created a social media, outdoor and in-restaurant campaign based on the Arabic pronunciation of 'burger' to increase Whopper sales and reignite interest in the brand in Saudi Arabia.
Case Study
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Tahaab Rais, Tala Arakji, WARC Prize for MENA Strategy, Shortlisted, 2020
Private bank Emirates NBD grew brand favourability and sales with an awareness campaign in the United Arab Emirates.
Case Study
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Garrett Olexiuk, Bhaskar Bateja, Remie Abdo, WARC Prize for MENA Strategy, Shortlisted, 2020
Car manufacturer Nissan Middle East used a multichannel, personalised data-driven strategy to relaunch its Patrol marque in the United Arab Emirates.
Case Study
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Mario Morby, WARC Prize for MENA Strategy, Shortlisted, 2020
Mobile telecom brand Jawwy used entertaining video content to resonate with Saudi youth, and achieve positive results in terms of both short-term sales and long-term brand building.
Case Study
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Tahaab Rais, Anna Sadykova, WARC Prize for MENA Strategy, Shortlisted, 2020
Spreadable cheese brand Puck used an edutainment strategy to increase sales in Saudi Arabia and the United Arab Emirates.
Case Study
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Tahaab Rais, WARC Prize for MENA Strategy, Shortlisted, 2020
Children's retailer Babyshop increased brand affinity through a multi-channel Mother's Day initiative centred around breast cancer in the United Arab Emirates.
Case Study
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Mario Morby, WARC Prize for MENA Strategy, Shortlisted, 2020
Telco Jawwy drove revenue growth and brand awareness with an unconventional Ramadan campaign in Saudi Arabia.
Case Study
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Ali Khalil, WARC Prize for MENA Strategy, Shortlisted, 2020
QSR brand Burger King targeted young Saudis with a social media 'trolling' campaign featuring football icon Sami Al-Jaber to drive sales of its new spicy menu across Saudi Arabia.
Case Study
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Emile Atallah, Tahaab Rais, Carl Bou Abdallah, WARC Prize for MENA Strategy, Shortlisted, 2020
Lebanese NGO Beit Al Baraka launched an innovative payment card to help underprivileged elderly in a way that would empower them and preserve their dignity.
Case Study
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Tahaab Rais, WARC Prize for MENA Strategy, Shortlisted, 2020
Travel platform Almosafer reversed declining market share through an emotive Ramadan film in Saudi Arabia.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Coca-Cola, a soft drinks brand, increased brand trust among Norwegians during Ramadan by launching a new logo, fasting ads and partnering with famous Muslim influencers to educate Norwegian consumers and bridge the cultural gap.
Case Study
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SABRE Awards, Gold, EMEA, 2020
University Hospital Düsseldorf, a hospital in Germany, secured more DNA matches for stem cell donations among young people in Germany by launching a lollipop that could be used as a new DNA test.
Case Study
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SABRE Awards, Gold, EMEA, 2020
RFSU, the Swedish Association for Sex Education, encouraged the use of condoms among young people in Sweden by releasing an explicit interactive film that shows what young people are thinking in the moment, based on feedback from research among the target.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Bupa, a healthcare company, launched a video and display ad campaign featuring famous rugby star and cancer survivor Matthew Rees during the Rugby World Cup to educate British men on the dangers and symptoms of testicular cancer.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Adidas, a sportswear brand, encouraged Swedes to support Swedish female footballers by launching a new women's national jersey that payed tribute to female role models.
Case Study
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SABRE Awards, Gold, EMEA, 2020
ArcelorMittal, a steel production company, discouraged the use of old furnaces to reduce smog in Poland by producing bicycle stands from the furnace scrap metal to encourage cycling.
Case Study
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SABRE Awards, Gold, EMEA, 2020
The Czech Doctor's Union, a union for doctors in the Czech Republic, highlighted the medical crisis that was ongoing in the country by creating a video that showed a patient dying because he couldn't get the care he needed.
Case Study
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SABRE Awards, Gold, EMEA, 2020
European Parliament Liaison Office in Lithuania, part of the Directorate-General for Communication, increased voter turnout for European Parliament elections in Lithuania by creating a multichannel campaign that told them to stop being couch potatoes and vote.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Santander, a banking brand, warned young people in the UK about the dangers of online fraud by showing fake makeup tutorials from influencers that revealed their bare faces to show that shopping on a fraudulent website can leave you empty handed.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Neste, an engineering services company, reduced CO2 emissions on a Swedish island to highlight what is possible with the current technologies available.
