Facebook is facing a boycott from major advertisers including Levi’s, Unilever, Diageo, Verizon and Coca-Cola pulling spend in protest at the platform’s lax attitude to misinformation and hate speech – will it change Facebook? As with most stories ...
Prof. Karen Nelson-Field and Jonathan Waite, WARC Webinars, June 2020
Professor Karen Nelson-Field, Founder and CEO, Amplified Intelligence and Jonathan Waite, Senior Director, Global Media Partnerships, Dentsu Aegis Network answer questions and help plan your attention strategy.
Brands find themselves expected to take a stand on issues such as Black Lives Matter, but rather than simply reacting to events they should arguably be reappraising some more fundamental aspects of their marketing approach.
Gives an overview of political, social and technological shifts impacting brand safety at a high level and looks tospecific challenges in five categories currently undergoing rapid transformation: Connected TV, Digital Out-of-Home, Location Data, Audio and Gaming.
The golden rule of advertising is to be where the eyeballs are, but it seems that at a time when many respected publishers are seeing a surge in news-hungry visitors to their sites, they find themselves unable to monetize the traffic.
Danone, L'Oréal and Samsung are among more than 100 brands whose ads unwittingly appeared alongside climate misinformation videos on YouTube and the news comes as a survey of leading digital marketers confirms that brand safety remains a top ...
The UK should establish an independent and powerful new regulator to oversee the content spread by Silicon Valley online platforms, according to the head of Sky, the broadcaster and telco owned by Comcast.
Advertising agencies have welcomed reports that TikTok, the Chinese viral video app, may introduce a curated content feed to allay brand safety fears – a move that would also enable it to charge higher advertising rates.