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Case Study • MMA Smarties, APAC, Bronze, 2021

Accelerate Vietnam Digital 4.0 (AVD 4.0), a Google upskilling initiative, launched a campaign in Vietnam to raise awareness of its transfer online.

P33 Chicago: Come Back to Move Forward

Case Study • WARC Cases, December 2021

P33 Chicago, a brand focused on driving global technology leadership for Chicago, attracted tech talent to the city by launching an initiative through testimonial videos and downloadable content.

BBC: I May Destroy You

Case Study • Steve Winstanley, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2021

The BBC, the British broadcasting corporation, launched a campaign in the United Kingdom to make sure that the media for I May Destroy You was relevant to under 35s.

Canadian Tire: Operation puck drop

Case Study • Charles-Antoine Gélineau, WARC Media Awards, Silver, Effective Use of Partnerships and Sponsorships, 2021

During the COVID-19 pandemic, Canadian Tire, a retail company, launched Operation: Puck Drop in Canada to increase sales and reconnect with consumers.

Head and Shoulders: 100 Pronunciations, 1 Solution

Case Study • Phong Le, Thoa Kim Tran, Jessica Ruth Biscocho, Dibendu Moulick, WARC Media Awards, Bronze, Effective Use of Partnerships and Sponsorships, 2021

Head & Shoulders, a haircare brand, used the different pronunciations of the brand name in Vietnam to increase brand awareness.

HomeEquity Bank: Catch the scam

Case Study • AME Awards, Gold, 2021

HomeEquity Bank, a banking brand, launched a series of fraud prevention masterclasses to protect its clients in North America from scam artists during the COVID-19 pandemic.

Bancolombia: When reputation is used to transform - The power of centennials

Case Study • WARC Cases, November 2021

Bancolombia, a financial services company, created a connection between its brand and sustainability in Latin America by launching an online film series that showed its CEOs meeting with young centennials to discuss the topic.

Unilever Food Solutions: The vegetarian butcher

Case Study • John Dawson, Annie Chen, Nicholas Short, WARC Media Awards, Shortlisted, Effective Channel Integration, 2021

Plant-based food company, The Vegetarian Butcher, overcame product perception barriers for its launch into China through a partnership with Burger King.

Hewlett Packard Enterprise: Raising the pulse rate of CIOs with HPE GreenLake

Case Study • WARC Cases, November 2021

Hewlett Packard Enterprise (HPE), a software company, engaged IT decision makers in the healthcare sector in the US by creating a digital banner campaign that used x-ray images to show problems it could help fix.

McDonald's: Would you like e-sports with that?

Case Study • WARC Cases, November 2021

McDonalds, a fast food restaurant chain, entered the e-sports space in Australia by aligning with popular e-sports games to reach millennials.

What the changing content process means for marketers

Opinion • Flo Lau, November 2021

The COVID-19 pandemic has transformed the way content is created, says Shutterstock’s Flo Lau, who lists the five trends expected to endure after it wanes.

UltraTech Cement: Cementing India with #BaatGharKi

Case Study • Sayami Podder, Nikita Mehta, WARC Awards for Asian Strategy, 2021

Indian cement brand UltraTech ran a three-year, multi-channel campaign to increase market share and defend its leadership position.

HSBC: WaClean Waterways Programme

Case Study • Owen Smith, WARC Awards for Asian Strategy, 2021

HSBC developed an innovative programme in Hong Kong to address a serious environmental issue while boosting its leadership metrics.

Unilever: The Vegetarian Butcher

Case Study • John Dawson, Annie Chen, Nicholas Short, WARC Awards for Asian Strategy, 2021

Plant-based food company, The Vegetarian Butcher, overcame product perception barriers for its launch into China through a partnership with Burger King.

Tata Sampann: From spicy to healthy & spicy, with influencers

Case Study • Siddhi Goyal, WARC Awards for Asian Strategy, 2021

Spice brand Tata Sampann took a TV co-creation approach to achieve differentiation and make itself indispensible in the kitchens of households across India.

Friso: Good poop matters, baby!

Case Study • Danny Tan, Anu Ramasamy, WARC Awards for Asian Strategy, 2021

Formula milk brand Friso grew share of voice in Singapore with an earned media campaign based on 'poop' that educated parents about gut health.

Tata Sampann: HarDinHaldiChallenge

Case Study • Komal Mittal, WARC Awards for Asian Strategy, 2021

Food brand Tata Sampann used digital and social media to popularise the use of haldi as an immunity builder in India.

Lady's Choice: The Impossible Christmas

Case Study • Maan Bernardino-Dominguez, Josh Bagatsing, Angela Nunez, WARC Awards for Asian Strategy, 2021

Dressings brand Lady's Choice crafted an impactful made-for-mobile campaign that cut through the Christmas clutter to sustain its sales growth and raise the spirits of Filipinos at the height of the pandemic.

Samsung India: Galaxy M Series – The Monster Rises

Case Study • Kunal Ghosh, Kunal Duggal, Sourav Ray, WARC Awards for Asian Strategy, 2021

Electronics brand Samsung used digital content to promote the power of the battery in its M series of phones to Gen Z, by framing it as a 'Monster' handset, and reclaimed its market-leading position in India.

Cream Silk: #ConditionedForGreater

Case Study • Loren Saguil, Carlos Corrales, Jerika Vilan, Nathan Adriano, Kitty Faustino, WARC Awards for Asian Strategy, 2021

Cream Silk, the leading conditioner and haircare brand in the Philippines, activated a purpose-based campaign across high-reach platforms to increase preference and strengthen equity among Filipina consumers.

The Coffee House: The mysterous adventure to save the moon

Case Study • Ha Sam, WARC Awards for Asian Strategy, 2021

The Coffee House, a local coffee house chain, grew awareness and sales of its Mooncakes around the Mid-Autumn Festival in Vietnam with a campaign using online, augmented reality and social media.

Spotify: Listen on Spotify

Case Study • Belynda Sim, Grace Espinoza, WARC Awards for Asian Strategy, 2021

Audio streaming service Spotify drove local product relevance with an online video, display, social, and influencer marketing and grew consideration and monthly average users in the Philippines, Thailand and Indonesia.

EquitiesFirst: Charting the course for global business increase

Case Study • SABRE Awards, APAC, Gold, 2021

EquitiesFirst, an investment firm, showed consumers that it understood their concerns and increased global business by 77%.

Lombard Odier: Ostriches and Eagles - Creating new IP for a new age of investment

Case Study • APG (UK), Bronze, 2021

Lombard Odier, a global bank, launched a worldwide campaign to set the agenda by giving business a fresh way to think, talk and act on the question of sustainability.

Castello Global: From Good to Grate - How we transformed a cheese brand by transforming how it talks about taste

Case Study • APG (UK), Bronze, 2021

Castello, a cheese brand, launched a global campaign to increase relevance and drive a 70% growth in sales by reminding category users of the taste that the cheese delivers.

The WARC Guide to rethinking B2B marketing

Article • WARC Best Practice, April 2021

A summary of new thinking and best practice on rethinking B2B marketing.
What's working in content marketing

Article • Alex Brownsell, WARC Category Intelligence, September 2019

Global strategies, campaign updates and trends in content marketing.
How to plan an effective content marketing strategy

Article • Shafqat Islam , WARC Best Practice, November 2016

This article argues that planning, creating, distributing and optimising valuable content can drive brand awareness, spark lead generation and deliver business value.
What’s working in content marketing

Article • WARC Category Intelligence, January 2019

Global strategies, campaign updates and trends in content marketing.
What we know about native advertising

Article • WARC Best Practice, August 2021

Provides marketers with information and guidance about using native advertising.
How to deliver personalised content experiences to consumers

Article • Leigh Gammons, WARC Best Practice, July 2020

Best practice advice for brands creating and managing personalised marketing campaigns.