Case Study
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APG (UK), Entrant, 2021
Avec Eric, a culinary brand, was launched in the US to bring more awareness and build his brand.
Case Study
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APG (UK), Bronze, 2021
Castello, a cheese brand, launched a global campaign to increase relevance and drive a 70% growth in sales by reminding category users of the taste that the cheese delivers.
Case Study
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APG (UK), Gold, 2021
Libresse/Bodyform, a menstrual hygiene products brand, launched a global campaign to position themselves as the brand that understands women's intimate lives and build penetration to a wider audience.
Case Study
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APG (UK), Bronze, 2021
Lombard Odier, a global bank, launched a worldwide campaign to set the agenda by giving business a fresh way to think, talk and act on the question of sustainability.
Case Study
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APG (UK), Entrant, 2021
Volvo, a car manufacturer, launched a campaign in the UK to increase brand growth, improve brand perceptions and build salience.
Case Study
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APG (UK), Entrant, 2021
Tourism New Zealand, the country's official tourism agency, launched a global campaign to grow consideration of NZ as a holiday destination by evolving its brand platform.
Case Study
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APG (UK), Entrant, 2021
TENA, an incontinence product brand, launched a campaign in the UK to tackle stigma by celebrating the confidence of those who refused to be ashamed of their bodies or defined by society's perceptions of ageing.
Data
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Rob Clapp, WARC Data Points (Curated), October 2021
An overview of marketing channels used by B2B and B2C companies.
Case Study
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YouTube Works for Brands, Japan, Media Orchestration, 2021
Toyota, a car manufacturer, transformed its brand image in Japan into that of a company that facilitates travel for all.
Case Study
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YouTube Works for Brands, India, Multi-Video Storytelling, 2021
Amazon Prime, a paid subscription service from Amazon, increased viewership for Amazon Prime India by promoting the second season of its TV show Mirzapur through a series of YouTube videos.
Case Study
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YouTube Works for Brands, India, Best Collaboration, 2021
upGrad, an online higher education company, increased brand awareness in India by launching a comedy web series on YouTube to reach and engage its target audience of young professionals and students.
Case Study
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YouTube Works for Brands, Taiwan, Creative Innovation, 2021
Cathay United Bank, a banking brand, differentiated its brand in a crowded financial services market in Taiwan by launching a series of ATMs featuring local Taiwanese designs, which was promoted through YouTube ads.
Article
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Sangeeta Tanwar, Event Reports, Asia Tech x Singapore virtual conference, July 2021
Globally, mobile is emerging as the preferred device for media consumption and this shift from the big screen is accompanied by shorter attention spans, posing a problem for brands hoping to engage consumers.
Case Study
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Leo Bovaller, Julia Blomquist, WARC Awards for Asian Strategy, Shortlisted, 2021
Skincare brand SK-II grew sales and engagement among young executive women in China, Japan, South Korea and the US with the creation of a digital docu-series fronted by journalist Katie Couric.
Case Study
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Cherrie Mae Serranillo, WARC Awards for Asian Strategy, Shortlisted, 2021
When the COVID crisis threatened to cripple the country, chocolate beverage brand MILO Philippines created a purpose-driven campaign that built an entire sports ecosystem in partnership with the local community.
Case Study
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SABRE Awards, IN2, EMEA, 2021
Kreepy Krauly, a swimming pool cleaner brand, launched a campaign in South Africa to help the national sentiment be more positive.
Case Study
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SABRE Awards, IN2, EMEA, 2021
The European Investment Bank, a banking brand, launched Climate Solutions to reinforce that long-term investment and personal lifestyle choices needed to be directed at 'building back better' for a future where climate change could improve.
Case Study
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Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021
In the US, Goldfish, a cracker brand, decided to turn its cracker snack into a multi-channel world of entertainment, including an animated TV series, 'Finn & Friends', game, mobile app and experience.
Case Study
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Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021
In the US, Hulu, a television network, began a multi-year journey to better serve Black audiences through content that spoke to the entirety of the Black experience.
Case Study
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Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021
Google, a technology company, coordinated a debut alongside US late night television shows and social channels, with the aim to share 2020's high and low points with the broadest possible audience.
Case Study
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Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021
IKEA, a furniture retail company, launched the 'IKEA Scrapcooking movement' in Canada to inspire people to incorporate food sustainability into their lives and homes.
Article
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WARC Best Practice, August 2021
Provides marketers with information and guidance about using native advertising.
Case Study
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Cannes Creative Lions, Shortlisted, Creative Strategy Lion, 2021
Airbnb, a vacation rental company, increased awareness of discriminatory laws in the US by partnering with San Francisco's Gay Men's Chorus to launch a documentary film that followed their tour of some of the most discriminatory states in the country.
Case Study
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Cannes Creative Lions, Bronze, Creative Strategy Lion, 2021
LEGO, a brand of plastic construction toys, launched its Green Instructions campaign in Poland, whereby it included additional instructions to existing LEGO sets which made objects more environmentally friendly.
Case Study
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Dina El Dessouky, Yosr Khalifa, Salma Ezz, WARC Prize for MENA Strategy, Entrant, 2021
Egyptian bank EGBank turned traditional thinking on its head to appeal to young people in a fun way, generate leads and boost take-up of its loan offer.
