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Case Study • DMA (UK), Gold, 2020
Opinion • Lydia van den Dries, January 2021
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Article • WARC Exclusive, August 2020
Analysing trends in content strategies with lessons for marketers drawn from the 'Effective Content Strategy' category of the 2020 WARC Awards. -
Article • WARC Exclusive, December 2019
Analysing trends in content strategies with lessons for marketers drawn from the 'Effective Content Strategy' category of the 2019 WARC Awards. -
Article • WARC Category Intelligence, January 2019
Global strategies, campaign updates and trends in content marketing. -
Article • Shafqat Islam , WARC Best Practice, November 2016
This article argues that planning, creating, distributing and optimising valuable content can drive brand awareness, spark lead generation and deliver business value. -
Article • WARC Category Intelligence, August 2020
Global strategies, campaign updates and trends in the entertainment and media category. -
Article • Research on WARC, September 2020
The collective experience of lockdown inspired people to look for attainable authenticity and focus on productive entertainment.
