Article
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WARC Exclusive, Spotlight Australia, April 2021
Analyses data from ongoing surveys of Australian consumers, provided by GWI and covering the regularity of lifestyle activities, what Australians consider important in life and how good people are at talking about mental health.
Article
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Chutima Wiriyamahakul and Krittamate Wuthimatheekul, WARC Exclusive, April, 2021
The COVID-19 pandemic may have impacted Thailand’s car market last year but Delphys Hakuhodo’s Chutima Wiriyamahakul and Krittamate Wuthimatheekul say the industry is bouncing back strongly with new initiatives.
Opinion
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Helen Brain, April 2021
Conscious consumption on the part of individuals will continue to grow. But take note – citizens are waking up to the knowledge that individual action alone will not get us to a net zero world. This will place increasing demand on brands to step up and ease the way for the transition of our society to a more sustainable future, says Helen Brain, Strategy Director & Joint Head of Social Change Hub at MediaCom UK.
Article
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Jo Bowman, Event Reports, ARF SHOPPERxSCIENCE, March 2021
As COVID-19 began to spread, Avocados From Mexico faced the challenge of consumers avoiding stores, trying not to touch products, and seeking to contain their expenditure.
Article
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Low Lai Chow, WARC Exclusive, April 2021
The COVID-19 pandemic has transformed consumer behaviours and attitudes in APAC, but Kantar’s Laura Tan says this has also created opportunities for brands that want to grow in the region.
Article
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Low Lai Chow, Event Reports, Voice of Opportunity – COVID-19 A Year On, March 2021
APAC consumer sentiment has morphed in response to the COVID-19 pandemic.
Article
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Jo Bowman, Event Reports, ANA Influencer Marketing & Activation Conference, December 2020
Prudential, the financial-services provider, had to rapidly adapt to the changing needs of participants in its retirement plans during the COVID-19 pandemic.
Article
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Kai Geertsema, WARC Exclusive, March 2021
The automotive industry is being disrupted by technology and a shift toward environmental credentials, as well as the negative impact of COVID-19.
Article
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Euromonitor Strategy Briefings, February 2021
Provides a regional overview of financial cards and payments in Asia Pacific, offering an analysis of leading companies and brands, country snapshots and predictions for the future of the category.
Article
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Research on WARC, February 2021
Research from the Financial Conduct Authority, the regulatory body, has found that many UK consumers are facing greater economic vulnerability as a result of the COVID-19 pandemic.
Article
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Chiara Manco, WARC Exclusive, February 2021
Looks at how VÚB Bank, the country’s second-largest bank, implemented a campaign to benefit both consumers’ financial health and the banks’ business.
Article
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Kiron Kesav, WARC Exclusive, February, 2021
PHD Media’s Kiron Kesav says automotive brands in Southeast Asia, even those already recovering from periods of lockdown, have to adapt to shifting themes in a post-pandemic world.
News
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11 February 2021
The disruption caused by COVID-19 has led people to seek new forms of value, such as easy e-commerce or paying a premium for hygiene, and marketers are having to rethink how they communicate value through messaging and optimal pricing.
Article
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Charu Aggarwal Harish, WARC Exclusive, February 2021
This article highlights the growth in e-commerce during the pandemic and provides insights for marketers to adapt to changing consumer expectations in this fast-evolving category.
Article
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Andrew Mitchell, WARC Exclusive, February 2021
Evaluates lessons from the last recession, looks at re-emerging patterns and highlights what’s unique about this COVID recession and the implications and actions for CPG retailers and manufacturers.
Article
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WARC Best Practice, February 2021
A summary of new thinking and best practice on communicating value.
Article
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Dave Gryga and Brian Baecker, WARC Exclusive, February 2021
This article shares new research about how the COVID-19 pandemic is affecting consumers in the US.
Article
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WGSN, WARC Exclusive, February 2021
A snapshot of the five key consumer drivers that are forging innovations in product development and service solutions.
Article
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Nigel Hollis, WARC Exclusive, February 2021
The COVID pandemic and recession have caused huge changes in consumer behavior around the world.
News
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09 February 2021
Buy-now, pay-later – or more accurately, buy now and spread the payments – was already gaining traction before the pandemic as a popular marketing tool.
Article
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Backslash, WARC Trends, February, 2021
The COVID-19 pandemic has triggered a cosmic reshuffle of global realities, social norms and individual beliefs.
Opinion
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WARC, January 2021
The pandemic accelerated ANZ Australia’s digital momentum, taking the banking brand closer to a zero-touch offering. CMO Sweta Mehra speaks to WARC about keeping brand consistency across all channels to ensure trust, and leveraging personalisation to help consumers move forward in their financial well-being journey
Article
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Brian Carruthers, Event Reports, CES 2021, January 2021
The Harris Poll, the research firm, teamed up with payments brand Mastercard to look at what the post-pandemic future might hold for digital commerce and the payments category in the US.
Article
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Brian Carruthers, Event Reports, MRS Financial Research Virtual Summit, November 2020
A longitudinal qualitative study by Blue Marble Research has been running since May 2020 seeking to understand the financial impact of the pandemic on UK households.
Article
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Crawford Hollingworth and Liz Barker, The Behavioural Architects, January 2021
To get 2021 behavioural change goals off to a better start, The Behavioural Architects have brought together the latest thinking from behavioural scientists, neuroscientists, psychologists and practitioners to provide a practical toolkit for how to make and break habits in the new normal.
