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Four themes for the grocery market in 2021

Article • Brian Carruthers, Event Reports, Kantar Talks Webinar, September 2020

This article addresses the themes, identified by Kantar, that will be driving the fast-moving consumer goods market in the year ahead.

How to engage the newly returning-to-work consumer

Opinion • Kamilah Kamara, October 2020

Consumers returning to their places of work after lockdown are displaying new media consumption habits and purchase behaviours.

Consumers seek more value while rural India boosts FMCG recovery

News • 28 September 2020

The emphasis of FMCG spending in India is changing, while the willingness of Indian consumers to spend on luxury and entertainment will be limited by financial and safety factors, according to the fifth edition of Nielsen’s COVID-19 Evolving Consumer

The rise of digital in business banking: Are neobanks disrupting the business banking market?

Article • Research on WARC, August 2020

Neo-banks – digital only or app-based banks such as Monzo and Starling in the UK – are changing the dynamics of business banking.

Singaporeans remain anxious over economic concerns

News • 28 September 2020

More Singaporeans are concerned about the economy than health threats during the COVID-19 pandemic, according to a newly launched Anxiety Index by Wunderman Thompson Singapore.

The new consumer drivers for the post-pandemic age

News • 27 September 2020

COVID-19 and recession mean the next 18-24 months will be a difficult time in which resilience planning will be essential for businesses everywhere; a new white paper from WGSN sets out what marketers need to know.

The unspoken impact of lockdown on India’s silent majorities

Opinion • Kawal Shoor, September 2020

Kawal Shoor offers a breakdown of The Womb's research into India's silent majorities and the questions that marketers must now ask themselves about untapped opportunities to engage.

Four lessons from the 2008 recession and a 2020 twist

Article • Brian Carruthers, WARC Exclusive, September 2020

This article examines actions taken by UK marketers during the 2008 recession that are equally applicable in 2020.

A three-phase journey into the hearts and minds of Indians during the lockdown

Article • Research on WARC, September 2020

Provides insights from over 180 conversations done by The Womb’s planners and researchers in the three phases of India's lockdown.

Four food-shopper mindsets that should shape brand planning in 2021

Article • Callum Saunders, WARC Exclusive, September 2020

Grocery shopping mindsets are changing as a result of the pandemic and it will be vital for brands to embrace new behaviours to capitalise on throughout 2021.

‘Purchase with purpose’: What purpose means for grocery brands in the age of COVID-19

Article • Callum Saunders, WARC Exclusive, September 2020

As grocery brands battle for market share, a focus on brand purpose through connecting with local communities and supporting the less privileged will drive brand trust.

Unboxing Christmas 2020: How an altered reality will affect Australian purchase decisions

Article • Mukta Lad, WARC Exclusive, September 2020

A Powered by Nine webinar shed light on what Christmas 2020 means for brands, advertisers and consumers in Australia.

Trends of the Month: Festive shopping, TikTok and TV

Opinion • Rob Clapp, September 2020

This month: what this year’s festive holiday season holds, the state of TikTok as its ban approaches and how YouTube is moving to the TV screen.

John Hancock adapts to new COVID-19 mindsets and marketing realities – and 'ramps' up for 2021

Article • Geoffrey Precourt, WARC Exclusive, July 2020

John Hancock, the insurance and investment company, has developed its marketing strategy and capabilities in response to the spread of COVID-19.

How banks can rebuild trust by focusing on consumer financial wellbeing

Article • Low Lai Chow, Event Reports, APAC Financial Services Webcast Week, May 2020

Forrester, the research firm, surveyed consumers in various Asian markets to understand their financial needs and attitudes towards brands in this sector.

Using the ‘4Rs’ to build relationships with affluent consumers

News • 02 September 2020

J.P. Morgan Private Bank relies on substance of intellectual capital to deliver luxury-marketing message

Article • Geoffrey Precourt, WARC Exclusive, July 2020

J.P Morgan Private Bank, a financial-services provider focused on high-net-worth individuals, has built a marketing strategy that reflects the distinct character of this cohort.

Getting to know urban Thailand’s new post-pandemic personas

Article • Suppakit Limboonsong, WARC Exclusive, Spotlight Thailand, September 2020

The economic impact of the pandemic will be heavy, but the Thais are resilient people, adept to change in creative ways, with opportunities for brands to thrive.

Understanding five consumer segments for COVID-19

News • 31 August 2020

Marketers of consumer packaged goods, like food products, should consider five different shopper segments - ranging from “unfazed normals” and “struggling worriers” to “shook-up savers” - as they craft their value propositions David Gryga, US svp/mar

How travel brands can drive domestic and reframe value for Thailand’s new normal

Article • Issarisa Khamswas, WARC Exclusive, Spotlight Thailand, September 2020

Breaking down the new value exchange that travel brands will need to grab the attention and wallets of Thai consumers changed by the impact of the COVID-19 pandemic.

Understanding the generational differences in how Thailand’s consumers live in the “new normal”

Article • Chalinee Hirano, WARC Exclusive, Spotlight Thailand, September 2020

New research from Far East Fame Line DDB breaks down how Thai consumers have adapted post-lockdown and outlines the differences across generations.

‘Destination Domestic’: How well do brands know Thailand’s consumers?

Opinion • Gabey Goh, August 2020

With international travel still up in the air, how can brands in Thailand reset marketing strategy to better connect with COVID-impacted local consumers? WARC's Asia Editor, Gabey Goh, introduces a deep-dive into the insights you need to know.

Australians invest in financial news in the wake of COVID-19

News • 31 August 2020

Australians are spending significantly more time online engaging with business news and information content as well as personal finance information, according to new data from Nielsen.

How to create a value proposition for food brands during a pandemic and recession

Article • Stephen Whiteside, Event Reports, Ipsos 2020 Food Industry Summit, August 2020

Research firm Ipsos has built out a way to construct meaningful value propositions at a time of disruption in normal business patterns.

What brands can expect for Christmas 2020

Article • Sam Peña-Taylor, WARC Exclusive, August 2020

Offers an overview of the Christmas season in the United Kingdom and what brands should expect consumers to spend in 2020, given the impact of COVID-19 and the recession.

The WARC Guide to Marketing in the COVID-19 recession

Article • WARC Best Practice, May 2020

A summary of new thinking and best practice on Marketing in the COVID-19 recession, from the WARC Guide.
Which new behaviors will stick after the COVID-19 crisis ends?

Article • Stephen Whiteside, WARC Exclusive, April 2020

Kantar, the research firm, conducted in-depth analysis of how consumer habits are evolving due to COVID-19, and suggested some of these behaviors will remain in place.
Global Ad Trends: FMCG and COVID-19

Data • James McDonald, Rob Clapp, WARC Data, March 2020

This report summarises the latest research from WARC's Data platform, with a focus on FMCG & COVID-19. Key findings include
What we know about Health and Wellness Marketing

Article • WARC Best Practice, February 2020

Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
Marketer's Toolkit 2020

Article • WARC Trends, November 2019

WARC's Marketer’s Toolkit 2020 adopts the STEIP methodology to cover five drivers of change that will affect marketers next year, built from an annual survey, 10 CMO interviews and WARC analysis.
The Future 100: Trends and change to watch in 2019

Article • J Walter Thompson Intelligence, Research on WARC, December, 2018

This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.