Bethan Ryder, Executive Editorial Director at WGSN, l ooks at the deep and growing mistrust in institutions and governments to implement the right policies to save the planet, which presents both risk and opportunity.
Mukta Lad, Event Reports, FUTR Asia Summit, October 2021
GSK Consumer Healthcare’s Shawn Roy examines the key consumer and marketing trends that brands need to look at over the next five years as the world moves from the pandemic to endemic stage of COVID-19.
Neuro-Insight CEO Peter Pynta argues that it’s time for your brand to stop sitting on the fence and that tapping into neuroanalytics to measure the response to a brand’s social stand can help you land the jump.
Ally Kingston and Louise McLaren , WARC Best Practice, November 2021
New research unlocks fresh insights into 42% of the UK population – moderate citizens whose voices aren’t typically part of online climate dialogue and who aren’t necessarily being actively considered by brands and by the advertising industry.
Himanshu Sinha, VP/Digital Growth and E-commerce at sustainable shoe and apparel brand Allbirds, spoke to WARC’s Stephen Whiteside for Marketer’s Toolkit 2022 about sustainability as part of the brand’s DNA, differentiation in e-commerce, and experimentation in media. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .
This Christmas will be different – Branka Orosnjak, European Managing Partner of brand and consumer insight agency Hall & Partners, reveals two distinct consumer segments that marketers need to appeal to this festive season.
Empathy doesn't feel like a power move for a brand. Its definition, the ability to understand and share the feelings of another, seems at odds with the need to differentiate from the competition, stand out on the shelf, and cut through the noise. But empathy can be a surprisingly powerful tool, says Andy Last.
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.