News
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05 June 2020
Providers of subscription-based streaming services in the UK could lose up to £97.3m in revenue because British consumers are now more open to ad-supported content and are no longer prepared to pay as much for their monthly fee.
Article
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Dheeraj Sinha, WARC Trends, June 2020
Leo Burnett’s Dheeraj Sinha outlines the key inflection points emerging in India as the COVID-19 pandemic continues to re-shape consumer lifestyles and culture.
News
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03 June 2020
The pandemic may have weakened brand power in general but continued engagement is key to maintaining brand strength – and that requires both good content and an understanding of the changing sentiments of consumers.
Opinion
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Tim Denyer, Emma Ramsay and Mark Murray Jones, June 2020
The gap between situational change and reality creates tension. Brands that respond to these tensions stand the best chance of successfully navigating COVID-19 and the oncoming recession.
News
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02 June 2020
Nearly two-thirds of Britons expect to return to work by the end of August, but they’re feeling uncomfortable about what awaits; before then, however, the prospect of going to the pub and nights out with friends top the list of what people are ...
News
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02 June 2020
Many people in China are still coming to terms with both COVID-19 and the measures taken to contain it, but there are indications that the country’s response to the situation is well regarded by its citizens, and this pride is an important idea for ...
Article
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GlobalWebIndex, Research on WARC, June 2020
Examines how consumer sentiment is being impacted as restrictions continue to ease in many parts of the world and more countries enter a recovery phase of the COVID-19 pandemic.
Article
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Potluck, Research on WARC, May 2020
An investigation into the human impact of the COVID-19 crisis, capturing the more emotional side of the current situation.
Article
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Low Lai Chow, Event Reports, CatchOn webinar, May 2020
There are opportunities to be had from the COVID-19 pandemic, and brands in China are now reaping the rewards from supporting consumers during the crisis and adapting rapidly to digital channels.
Article
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Low Lai Chow, WARC Exclusive, May 2020
Kantar outlines how brands need to adapt and meet consumer expectations as the impact of COVID-19 continues to make its presence felt.
News
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28 May 2020
Choosing the next holiday destination may have been one of the last things most people were considering while staying indoors protecting themselves from COVID-19, with safety taking on a new role.
Article
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AdSpark, Research on WARC, May 2020
A deep dive into how the Filipino identity is seen through, and shaped by, the COVID-19 pandemic.
Article
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Prerna Katyal, WARC Best Practice, May 2020
HCL Enterprise’s Prerna Katyal outlines how brands can leverage behavioural science concepts to predict and adapt to the changing consumer situation as markets move to a COVID-19 recovery phase.
Opinion
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Jason Mander, May 2020
As more countries begin to ease their Covid-19 restrictions, there’s one inevitable question that everyone is asking: what does the “New Normal” look like? Clearly, we can’t just assume that behaviours newly acquired or significantly boosted during an unprecedented crisis will automatically continue afterwards.
Article
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Will Grundy, WARC Exclusive, May 2020
Travel brands have been among the hardest hit by COVID-19, but can take action now to stay top of mind post-lockdown.
News
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26 May 2020
Chipotle, the quick-service restaurant chain, has leveraged insights from its team of social media “culture hunters” in rapidly adapting to the challenges of COVID-19.
Opinion
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Sam Robson, May 2020
Lockdown has changed the daily routines and behaviours of many, if not most, people. Marketers need to update their personas accordingly, says Sam Robson.
Article
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Biprorshee Das, Event Reports, Kantar Webinar, May 2020
PH One Kantar shares how COVID-19 has impacted Filipino consumers’ sentiments and how brands can help.
News
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21 May 2020
Marketers seeking to understand the evolution of buying habits under lockdown may benefit from mapping these behaviours against Abraham Maslow’s “hierarchy of needs”, an iconic psychological model of motivations.
News
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21 May 2020
After an initial spike in news consumption during the COVID-19 crisis, more people in the UK now say they are trying to avoid the news – the most common reason being worries about the effect on their mood.
Article
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WARC Exclusive, May 2020
After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.
Article
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Biprorshee Das, Event Reports, MMA and McKinsey webinar, April 2020
The Mobile Marketing Association APAC hosted a webinar with McKinsey on the perspectives on COVID-19 and its implications/learnings for consumer and retail companies.
Opinion
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Rob Campbell, May 2020
Marketing in the COVID-19 crisis This article is part of a special WARC Snapshot focused on enabling brand marketers to re-strategise amid the unprecedented disruption caused by the novel coronavirus outbreak.
Opinion
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Harish Ganesh, May 2020
Near's Harish Ganesh maps out how marketers can still leverage location data to inform strategy and campaigns, as the home-based audiences become a key targeting consideration even beyond post-lockdown measures.
Article
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ADA, Research on WARC, May 2020
Looks at the different experiences muslims will have during Ramadan this year as they celebrate during the COVID-19 pandemic.
