News
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06 July 2020
Pubs and hairdressers have reopened in many parts of the UK in a move that points towards a return to normality, but a YouGov poll last week indicated public ambivalence as people continue to feel worried and uncertain; in times like this, ...
Case Study
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Dina El Dessouky, Yosr Khalifa, Mustafa Darwish, WARC Prize for MENA Strategy, Shortlisted, 2020
Egyptian telco Etisalat crafted a comic campaign to narrow the gap between itself and Vodafone and win customers over to its hybrid offer.
Case Study
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Mario Morby, WARC Prize for MENA Strategy, Shortlisted, 2020
Telco Jawwy drove revenue growth and brand awareness with an unconventional Ramadan campaign in Saudi Arabia.
Case Study
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Mario Morby, WARC Prize for MENA Strategy, Shortlisted, 2020
Mobile telecom brand Jawwy used entertaining video content to resonate with Saudi youth, and achieve positive results in terms of both short-term sales and long-term brand building.
Article
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Irene Joshy, WARC Trends, June 2020
Kantar’s Irene Joshy outlines the key anchors that will drive consumer behaviour through this current pandemic period and into the future.
Article
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WARC COVID-19 Series, June 2020
Shows how behaviours are changing during and after the COVID-19 pandemic and provides a behavioural road map for how to communicate today and in the foreseeable future.
Article
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Low Lai Chow, WARC COVID-19 Series, Kantar Japan webinar, June 2020
Research from Kantar outlines how the expectations of Japanese consumers are shifting in tandem with the disruption and change brought about by the COVID-19 pandemic.
Article
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Edelman, Research on WARC, June 2020
Looks at US consumer attitudes and buying behaviors related to racial justice, based on a representative survey of 2000 US consumers conducted from June 5 – 7, 2020.
Article
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Charlotte Lo, WARC Exclusive, June 2020
As COVID-19 upends the customer experience, brands need to think beyond short term fixes, according to research by BBH London.
Opinion
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Peter White and Jamie Irving, June 2020
In this new reality, static segmentations are often no longer appropriate, and advertisers should consider a more dynamic persona-based approach that accounts for the shifting nature of audiences.
Opinion
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Lore Oxford, June 2020
Influencer marketing isn’t dead, but it’s changing, writes Lore Oxford, Global Head of Cultural Insights at We Are Social.
Article
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Rory Gallery, Ed Gunn, Daisy Conroy-Botica, Callum Orr, Nick Salter, WARC COVID-19 Series, Special Group, June 2020
A snapshot by Special Group of what happens when people try to return from almost two months in isolation to a brave new world.
News
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08 June 2020
Global consumers are now less concerned than they were in April about the coronavirus situation in their own country, although more people expect the outbreak to take six months or longer to overcome and optimism has decreased in many countries ...
News
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05 June 2020
Providers of subscription-based streaming services in the UK could lose up to £97.3m in revenue because British consumers are now more open to ad-supported content and are no longer prepared to pay as much for their monthly fee.
Article
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Dheeraj Sinha, WARC COVID-19 Series, June 2020
Leo Burnett’s Dheeraj Sinha outlines the key inflection points emerging in India as the COVID-19 pandemic continues to re-shape consumer lifestyles and culture.
News
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03 June 2020
The pandemic may have weakened brand power in general but continued engagement is key to maintaining brand strength – and that requires both good content and an understanding of the changing sentiments of consumers.
Opinion
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Tim Denyer, Emma Ramsay and Mark Murray Jones, June 2020
The gap between situational change and reality creates tension. Brands that respond to these tensions stand the best chance of successfully navigating COVID-19 and the oncoming recession.
News
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02 June 2020
Nearly two-thirds of Britons expect to return to work by the end of August, but they’re feeling uncomfortable about what awaits; before then, however, the prospect of going to the pub and nights out with friends top the list of what people are ...
News
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02 June 2020
Many people in China are still coming to terms with both COVID-19 and the measures taken to contain it, but there are indications that the country’s response to the situation is well regarded by its citizens, and this pride is an important idea for ...
Article
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GlobalWebIndex, Research on WARC, June 2020
Examines how consumer sentiment is being impacted as restrictions continue to ease in many parts of the world and more countries enter a recovery phase of the COVID-19 pandemic.
Article
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Potluck, Research on WARC, May 2020
An investigation into the human impact of the COVID-19 crisis, capturing the more emotional side of the current situation.
Article
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Low Lai Chow, WARC COVID-19 Series, CatchOn webinar, May 2020
There are opportunities to be had from the COVID-19 pandemic, and brands in China are now reaping the rewards from supporting consumers during the crisis and adapting rapidly to digital channels.
Article
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Low Lai Chow, WARC COVID-19 Series, May 2020
Kantar outlines how brands need to adapt and meet consumer expectations as the impact of COVID-19 continues to make its presence felt.
News
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28 May 2020
Choosing the next holiday destination may have been one of the last things most people were considering while staying indoors protecting themselves from COVID-19, with safety taking on a new role.
Article
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AdSpark, Research on WARC, May 2020
A deep dive into how the Filipino identity is seen through, and shaped by, the COVID-19 pandemic.
