Opinion
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Vlad Komanicky, January 2021
Six pricing factors, commercial components and cultural tactics to consider for a better client-agency commercial relationship, based on research for the IPA - by Alchemists’ Vlad Komanicky.
News
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01 December 2020
Media transformation may have sped up as a result of the coronavirus pandemic, but new research shows agency models are lagging behind their clients’ expectations.
News
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24 November 2020
The coming decade will redefine the consumer landscape and the approaches taken by brands and agencies, according to a new report from the Institute of Practitioners in Advertising (IPA) which identifies five core relationship models for effective ma
Article
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TD Reply, Research on WARC, November, 2020
The marketing industry has seen more disruption in the past 10 years than in the last 100.
Opinion
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Federica Bowman, October 2020
There are moments in your life when many factors come together. You could say, when the stars align, but as someone whose career has been forged on data and facts, such a celestial analogy would be incongruous.
Data
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Zoe McCready, WARC Data Points, July 2020
An overview of strategists' perceptions of planning within their agency and clients.
Article
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WARC Exclusive, July 2020
Analysing the results of a global WARC survey of senior strategists, the Future of Strategy report provides both quantitative and qualitative data with a focus on the disruption of COVID-19.
Opinion
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Srotoswini Roy, May 2020
Happy Marketer's Srotoswini Roy distils the five key lessons learnt in building a digital transformation consulting business within an agency environment.
News
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18 May 2020
3M, the owner of brands like Post-it notes, Scotch tape and Scotch-Brite cleaning products, has found success with a hybrid agency/in-house model that may be useful for other clients taking ownership of certain media duties.
Article
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Geoffrey Precourt, WARC Exclusive, May 2020
3M, the manufacturer of brands like Post-it notes and Scotch tape, has adopted a hybrid in-house/agency model to drive maximum effectiveness from its media spend.
Article
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Lucinda Peniston-Baines and Rob Foster, WARC Webinars, April 2020
As part of the WARC Guide to Structuring for effectiveness, Lucinda Peniston-Baines and Rob Foster of Observatory International share some top tips on how brands can best work with their agency partners to deliver work that connects with consumers.
News
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19 April 2020
China and Southeast Asian markets are major opportunities for growth, but the speed of change is a challenge to marketers whose current ways of working may not be optimized for the complex future that is unfolding; R3’s Greg Paull offers some advice
Article
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Greg Paull, WARC Exclusive, April 2020
In the fast-growing markets of Asia, marketers need to consider optimal agency relationships, contracts and service agreements, scheduled audits and talent.
Article
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Rob Foster, WARC Exclusive, April 2020
How do marketing organisations identify what truly matters in an age of complexity? Rob Foster, Senior Consultant at The Observatory International, outlines the three pillars that keep everyone focused.
Article
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Bruno Gralpois, WARC Best Practice, April 2020
This article dives into best practices for agency management, including: what is required for a strong agency partnership, how to conduct a successful agency search, ways of getting your agency to deliver outstanding work.
Opinion
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Faris Yakob, March 2020
Agencies are strange beasts and are not well understood - Faris Yakob explores the tension at the core of the very best.
Opinion
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Marsha Appel, February 2020
Although the term “in-housing” is relatively new, the concept of marketers bringing the advertising function in-house is not. As the thought of in-housing has once again become a hot topic among marketers, it will serve us well to gain some perspective on this cyclical phenomenon.
News
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06 February 2020
An individual’s effectiveness is down to more than winning extra business, according to a new report into consultancy performance reviews – and agencies can take learnings from this.
Article
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Brian Carruthers, Event Reports, Festival of Marketing, October 2019
Looks at how Deutsche Telekom developed a new media operating model to cope with the complexity of the media landscape.
Article
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Geoffrey Precourt, Event Reports, ANA Masters of Marketing Conference, October 2019
Wieden+Kennedy, the agency, is developing an agency culture that reflects the evolving contours of the marketing universe.
News
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11 November 2019
Agencies need to ensure their internal teams are as diverse as the audiences they seek to reach, as this approach can help deliver more impactful and relevant work.
Article
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Geoffrey Precourt, Event Reports, Advertising Week New York, September 2019
Agencies must drive internal change in order to help their clients succeed at a time of rapid evolution in almost every marketplace.
News
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06 November 2019
With the purchase of a majority stake in the British digital agency Jellyfish, French group Fimalac is seeking to compete in a new space carved out, in part, by S4 Capital (and WPP) founder Sir Martin Sorrell.
News
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12 August 2019
S4 Capital, the new venture from Martin Sorrell, has merged the Amsterdam-based influencer marketing firm IMA into its MediaMonks business.
News
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06 August 2019
News of IPG's 2.
