Home Topics Data, tech & innovation Big data

Big data

Latest
Most Read

Filter by

Data analysis (1,983)

Data management (992)

Data protection & privacy (721)

Data-driven marketing (375)

Using customer data (289)

Big data theories & ideas (233)

GDPR & privacy law (222)

Search in

Case Studies (0)

Articles (553)

Research Papers (256)

News (122)

Opinion (58)

Data (3)

Rankings (0)

Show only

Recommended

(76)

Videos

(10)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

Search Results Language

Category

Brand

Location

Source

992 results found

Reset Filters

Search in

Case Studies (0)

Articles (553)

Research Papers (256)

News (122)

Opinion (58)

Data (3)

Rankings (0)

Show only

Recommended

(76)

Videos

(10)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

template

Search Results Language

Industry Sector

template

Brand

template

Location

template

Source

template

992 results found

Sort By

Networked commerce and the power of India’s kirana

Article • Satish Krishnamurthy and Vishwajit Vyas, WARC Trends, July 2021

TBWA\India’s Satish Krishnamurthy and Vishwajit Vyas say the kirana mom-and-pop shops’ communal commerce during the pandemic shows that networked commerce is the new retail reality in India.

The future of identity after third-party cookies

Article • Rob Berjon, WARC Webinars, July 2021

Robin Berjon, VP Data Governance at The New York Times, explains why user identity is only ever meaningful – and meaningfully actionable – in a specific context, and shares the Times’s vision for the future of contextual targeting.

The state of advertising identity

Article • Ian Hocking, WARC Exclusive, July 2021

Considers the various post-cookie advertising identity solutions available to marketers.

The role of first-party customer data in helping brands to thrive in the post-cookie era

Article • Chanelle Harrigan and Nick Wright, WARC Exclusive, July 2021

Guidance for how brands can collect and manage customer data.

A new twist on privacy – planning for a post-cookie and IDFA world

Article • Jennifer Pelino, WARC Exclusive, July 2021

Implications for the advertising industry as it navigates new data privacy and compliance rules.

The journey from the post-third-party cookie wasteland to marketing utopia

Article • Siva Ganeshanandan, WARC Exclusive, July 2021

How marketers can prepare for the possibility of third-party data pipes running dry.

First-party data: A matter of survival in China

Article • Mike Zhu, Kevin Cheung and Shirley Li, WARC Exclusive, July 2021

Advice on how to execute a first-party data strategy in China.

Gear up for the cookieless future

Article • Jen Gulling, WARC Exclusive, July 2021

Advice for brands as they evaluate first-, second- and third-party data sources.

What should brands do as third-party cookies crumble?

Article • Kenneth Pao, WARC Exclusive, July 2021

Guidance for APAC marketers on how to achieve personalisation without third-party cookies.

Privacy and responsible data use: Patchworks, platforms, and people

Article • Arielle Garcia, WARC Exclusive, July 2021

An overview of the consumer data privacy regulation globally.

Refreshing rewards: How HEINEKEN USA reduced reliance on third-party data

Article • Sam Ngo, WARC Exclusive, July 2021

Beer brand HEINEKEN devised a strategy to gather first-party customer data.

Dealing with the cookie apocalypse: How to retain your data and measure performance

Article • Flaviano Faleiro, WARC Exclusive, July 2021

The future of advertising will be defined by the ability of a brand to take charge of its own data.

The New York Times: Identity isn’t about identifiers – it’s about people

Opinion • Robin Berjon, July 2021

Contextual identity is a transition from indiscriminately finding people to finding high quality knowledge about people, writes The New York Times’s Robin Berjon.

The WARC Guide to The future of identity

Article • WARC Best Practice, July 2021

A summary of new thinking and best practice on the future of identity.

It’s time for marketers to reframe personalisation for a privacy-centric era

Opinion • Alex Brownsell, July 2021

The advertising industry has failed to make a compelling economic or societal argument for user-level targeting, argues WARC’s Alex Brownsell.

Data and AI for personalisation: How Telstra delivers higher engagement and conversions

Article • Mukta Lad, Event Reports, Adobe summit, April 2021

Australian telco Telstra explains why personalised experiences are important and how they can be created at scale by using data, artificial intelligence and machine learning.

The future of identity in a post-cookie landscape

Opinion • Reshma Karnik, July 2021

Only players that have quality audience data, track consumer journeys, make data addressable and diversify to different cookieless identity strategies will survive.

Football and the art of delivering a customer-centric business experience at Standard Chartered Bank

Article • Mukta Lad, Event Reports, Adobe Summit, April 2021

Standard Chartered Bank’s Pedro Sousa Cardoso shares how organisations can deliver an exceptional customer-centric experience by leveraging data-led insights inspired by the beautiful game.

Understanding the FT’s approach to data collection and ad targeting

Opinion • Anthony Hitchings, July 2021

Anthony Hitchings, Digital Advertising Operations Director at The Financial Times (FT), explains why the demise of third-party cookies is ‘business as normal’ for the publisher.

What NFTs can do for creators and brands

Article • Sam Peña-Taylor, Event Reports, Lions Live, June 2021

This article explores some of the implications of the boom in non-fungible tokens (NFTs), and how this technology could affect individual creators and brands.

Data, experience curation, social interaction: PepsiCo’s three trends for the next ten years

Article • Stephen Whiteside, Event Reports, Lions Live, June 2021

PepsiCo, the food and beverage manufacturer, is drawing on three core trends as it thinks about the next ten years.

GSK prepares for ‘practical phase’ of post-cookie ID testing

Article • Alex Brownsell, Event Reports, Programmatic Pioneers Summit, 2021

An overview of GSK’s preparations for Google’s deprecation of third-party cookies.

Google and Facebook offer very different visions for the future of privacy and personalisation

Opinion • Alex Brownsell, May 2021

Divergence in how digital media giants define privacy may cause headaches for marketers, writes Alex Brownsell.

How Sanofi took control of its global digital operation

Article • Sam Peña-Taylor, Event Reports, Advertising Week Europe, May 2021

Sanofi Consumer Healthcare in-housed its global digital operation to find efficiencies and prepare for a more privacy-conscious world.

How to ensure frictionless customer data capture to boost business and keep customers happy

Article • Leigh Gammons, WARC Best Practice, May, 2021

A five-step guide for how brands with legacy infrastructure can digitise customer onboarding.

The Marketer's Toolkit 2021: Navigate through uncertainty

Article • WARC Exclusive, November 2020

The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
The WARC Guide to e-commerce and the future of effectiveness

Article • WARC Best Practice, August 2020

A summary of new thinking and best practice on e-commerce and the future of effectiveness, from the WARC Guide.
Carat Trends 2021: The year of emotionally intelligent marketing

Article • Research on WARC, January 2021

This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
What we know about segmentation

Article • WARC Best Practice, May 2021

Current reading and thinking on the topic of segmentation; a crucial element of marketing, segmentation identifies relevant consumer subgroups, focusing and directing communication strategy.
Insights from the 2020 IPA Effectiveness Awards: Analysis and lessons from the winning work

Article • WARC Exclusive, February 2021

Reveals the trends and lessons from the 2020 IPA Effectiveness Awards, analysing what differentiated the winners from the rest of the entries.
The WARC Guide to Structuring for effectiveness

Article • WARC Best Practice, April 2020

A summary of new thinking and best practice on structuring for effectiveness, from the WARC Guide.