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Article • Mette Breith , WARC Exclusive, Spotlight Australia, January 2021
Case Study • DMA (UK), Gold, 2020
Case Study • DMA (UK), Grand Prix, 2020
Case Study • DMA (UK), Gold, 2020
Case Study • DMA (UK), Gold, 2020
Case Study • DMA (UK), Gold, 2020
Case Study • DMA (UK), Gold, 2020
Case Study • DMA (UK), Gold, 2020
Case Study • DMA (UK), Gold, 2020
Article • Mike Menkes, WARC Exclusive, December 2020
Research Paper • Jeff Marshall, Becky Owens, Rogier Verhulst, ESOMAR Conference papers, Insights Festival, 2020
Research Paper • Alexander Falser, Lukas Waidelich, Marco Walter, ESOMAR Conference papers, Insights Festival, 2020
Article • Jeanette Phang , WARC Exclusive, Spotlight China, December 2020
Case Study • Ben Nilsen, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Lea Rayssac-Baures, Phoebe Mallinson, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Rituparna Dasgupta, Deepa Kharidaha, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Research Paper • MRS Awards Papers, Winner, MRS Award for Insight Management, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Innovation in Data Analytics, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Business-to-Business Research, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Inclusive Research, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Healthcare Research, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Innovation in Data Analytics, 2020
Research Paper • MRS Awards Papers, Winner, MRS Award for Healthcare Research, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Financial Services Research, 2020
Research Paper • MRS Awards Papers, Winner, MRS Award for Innovation in Data Analytics, 2020
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Article • WARC Exclusive, November 2020
The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead. -
Article • WARC Best Practice, August 2020
A summary of new thinking and best practice on e-commerce and the future of effectiveness, from the WARC Guide. -
Article • WARC Exclusive, April 2020
Provides lessons learned by the best-performing brands in the WARC Rankings 2020 and the strategies they used to achieve success in 2019 awards shows. -
Article • WARC Best Practice, March 2020
A summary of new thinking and best practice on making segmentation work, from the WARC Guide. -
Article • Scott Symonds, Admap Magazine, October 2014
This article argues that data will become the primary currency of future marketing strategy and that marketers should deploy data to create seamless brand experiences that function across all delivery channels. -
Article • WARC Best Practice, April 2020
Current reading and thinking on the topic of segmentation; a crucial element of marketing, segmentation identifies relevant consumer subgroups, focusing and directing communication strategy.