Article
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Ross Innes, WARC Exclusive, March, 2021
A decline in data quantity need not mean a reduction in advertising effectiveness.
Case Study
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WARC Cases, 2019
Street Grace, a religious organisation in the US, raised awareness of child sex trafficking by using AI to intercept online predators.
Article
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Wavemaker, Research on WARC, February, 2021
Marketers should embrace diversity and inclusion, grow comfortable with imperfect measurement, and consider new types of partnerships to drive growth.
Case Study
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Tangrams Strategy & Effectiveness Awards, Gold, 2021
WWF Singapore, a non-governmental conservation organisation, launched its global campaign Your Plastic Diet to persuade UN member states to commit to tackling plastic pollution.
Case Study
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Tangrams Strategy & Effectiveness Awards, Gold, 2021
Nike, a sportswear brand, launched its new product Next%, the fastest running shoe yet, in China with a data-driven campaign that focused on creating mass belief in Nike's product superiority.
Case Study
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Tangrams Strategy & Effectiveness Awards, Gold, 2021
NRMA, a home insurance brand, launched its platform Every Home is Worth Protecting in Australia, with a pledge to plant a tree for every insurance policy sold.
Case Study
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Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021
Nescafé, a brand of coffee made by Nestlé, increased e-commerce sales in Indonesia by launching an SEO campaign that used keyword triggers to create bespoke content encouraging new and innovative ways to enjoy its coffee.
Case Study
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Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021
Standard Chartered Bank, a financial services company, launched a series of aspiring branded videos to promote its loan products in Hong Kong.
Case Study
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Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021
Volkswagen, an automotive brand, increased sales and consideration in Taiwan by placing Volkswagen vehicles in high-traffic areas alongside rumour balloons that showcased common questions and misconceptions about the brand and its vehicles.
Case Study
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Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021
Hennessy, a cognac distiller, increased consumption and sales on Tmall in China by launching social videos surrounding the midsummer night consumption occasion.
Case Study
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Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021
BAT, a tobacco brand, launched its glo Hyper product in Japan by developing an onboarding program that provided consumers with useful information about the product.
Case Study
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Tangrams Strategy & Effectiveness Awards, Silver, 2021
Telstra, a telco brand, focused on storytelling to convince Australia of its superiority in terms of network coverage.
Case Study
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Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021
Estée Lauder, a makeup company, increased store footfall in India by launching a geo-targeted campaign that encouraged consumers to visit stores to find their best foundation match.
Case Study
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Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021
S-26 Procal GOLD, a brand of growing-up milk, increased sales by launching an interactive augmented reality (AR) colouring book that provided an experience for mums and babies to share, differentiating the brand from competitors.
Case Study
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SABRE Awards, IN2, North America, Technology/Clean Energy/Green Energy, 2021
Microsoft Teams, a business communicant platform, positioned its product Together Mode to help people working from home worldwide feel more connected to their colleagues and decrease mental fatigue.
Case Study
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SABRE Awards, IN2, North America, Best in Online/Virtual Events, 2021
Fitbit, a consumer electronics company, launched a campaign five months into the COVID-19 pandemic to show the media, and consumers, how Fitbit could help everyone's overall health, particularly in such difficult times.
Case Study
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SABRE Awards, IN2, North America, Best New Company/Executive Launch, 2021
Bospar, a tech PR firm, positioned Prodoscore, a brand of productivity intelligence software, as the ideal way of maintaining productivity while working from home (WFH) in the US.
News
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02 February 2021
Consumer packaged goods manufacturers such as PepsiCo are rapidly increasing their direct knowledge of consumers in ways that are reminiscent of wider trends in the media and advertising sector.
Article
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Mette Breith , WARC Exclusive, Spotlight Australia, January 2021
OMD’s Mette Breith outlines how brands should leverage social listening alongside other consumer signals as the first step in delivering meaningful brand experiences.
Case Study
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MMA Smarties, Silver, Indonesia, 2020
Wall's, an ice cream brand, raised brand awareness of the relaunch of its products Apollo and Calippo and engaged with its consumers by riding on the back of the 2019 Indonesian presidential elections.
Case Study
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MMA Smarties, Bronze, Indonesia, 2020
MILO Nutri Up, a brand of milk drink, launched a gamified mobile campaign to market its product to adults and raise brand awareness in Indonesia.
Case Study
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MMA Smarties, Bronze, Indonesia, 2020
CLEAR, a shampoo brand, used real-time and data-driven ads in Indonesia to demonstrate that CLEAR is the only shampoo needed to maintain a clear head of hair throughout the day.
Case Study
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MMA Smarties, Gold, Indonesia, 2020
Bear Brand, a powdered milk drink brand, highlighted the brand's versatility by emphasising the diverse range of scenarios in which the brand can be consumed.
Case Study
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MMA Smarties, Bronze, Indonesia, 2020
Lifebuoy Shampoo, a shampoo brand, connected families in Indonesia via SMS and invited them to send surprise videos to their loved ones.
Case Study
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DMA (UK), Gold, 2020
NHS England, a healthcare service, encouraged more people to consider a career in nursing by using real nurses and patients in its campaign.
