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IAMS NOSEiD: How planning can broaden its role to find new relevance

Case Study • APG (UK), Silver, 2021

IAMS, a pet food brand, launched an app in the US as an essential tool to help reunite lost dogs, and for dog owners to protect their dogs and understand them better.

adidas GMR: Planning in Development

Case Study • APG (UK), Entrant, 2021

adidas, a sportswear manufacturer, launched a global campaign to increase awareness of new technology that was designed to get the younger generation moving.

BT Sport: Unscripted Or - ‘How we talked about it for two weeks and decided the internet was right’

Case Study • APG (UK), Entrant, 2021

BT Sport, a telecommunications company, launched a campaign in the UK to match previous years' sales with a fraction of the media spend.

Boots: A New Prescription for Covid Times

Case Study • APG (UK), Entrant, 2021

Boots, a health and beauty retailer and pharmacy, launched a campaign in the UK to be the authority figure that the public needed by providing expert advice.

HUN Wine: Disrupting the Wine Category in a Time of COVID - A story about how the most sociable wine brand launched at the most unsociable time.

Case Study • APG (UK), Entrant, 2021

HUN, a wine brand, launched a campaign in the UK to introduce and drive awareness of the new wine in a can.

The Central Office of Public Interest: Hijacking private property for the public good

Case Study • APG (UK), Bronze, 2021

The Central Office of Public Interest (COPI), a creative industry alliance, launched a campaign in London to raise awareness of the dangers of air pollution and put pressure on local councils and the government to make sustainable changes.

Voltaren - More than Movement

Case Study • APG (UK), Entrant, 2021

Voltaren, a pain relief brand, launched a global campaign to increase market growth and open the brand up to a wider audience across all markets.

KLIM: Good night milk powder – their late-night masterpieces

Case Study • YouTube Works for Brands, Taiwan, Media Innovation, 2021

KLIM, an adult milk powder brand, increased brand awareness and online sales in Taiwan by using long and short YouTube ads to position its product as the solution for insomnia.

Mondelez: Not just a Cadbury ad

Case Study • YouTube Works for Brands, India, Grand Prix, 2021

Cadbury's Celebrations, a chocolate brand, used a localised campaign to help small businesses in India recover from the Covid-19 pandemic.

Maeil Dairies: How a lactose intolerant person chugs down a giant latte

Case Study • YouTube Works for Brands, Korea, Best action-driven campaign, 2020

Maeil Dairies, a brand of dairy products, increased awareness in Korea about lactose intolerance and lactose-free milk.

Dutch Mill: Sponsor of mom-and-pop shops

Case Study • YouTube Works for Brands, Thailand, Best Full-Funnel Campaign, 2021

Dutch Mill, a dairy products brand, increased brand awareness and engagement in Thailand by launching a recruitment video on YouTube to encourage participation from mom-and-pop store owners.

Cadbury Celebrations: Not just a Cadbury ad

Case Study • Ganapathy Balagopalan, Prasidh Dalvi, Bhakti Malik, WARC Awards for Asian Strategy, Shortlisted, 2021

Confectionery brand Cadbury Celebrations grew engagement and sales among millennial families in India during Diwali, with an interactive YouTube video and microsite that encouraged them to shop at small local stores.

Unilever Food Solutions (UFS): Killer Recipes

Case Study • John Dawson, Nicholas Short, WARC Awards for Asian Strategy, Shortlisted, 2021

Unilever Food Solutions, the condiment brand for restaurants, took its Killer Recipes campaign to a new level to become a supporter rather than a supplier to restaurant owners in China.

Why HSBC gets data and insights together in its marketing team

Article • Brian Carruthers, Event Reports, DMEXCO Conference, September 2021

HSBC’s global CMO believes that interpreting data, and fusing this information with insights, is the “special responsibility” of the marketing team.

Pfizer: zecken-stich.ch

Case Study • SABRE Awards, IN2, EMEA, 2021

Pfizer, a pharmaceutical company, and Verfora, a healthcare company, launched the Zecken-stich.ch campaign in Switzerland to raise awareness of diseases that are caused by ticks.

Direct Line: We're On It

Case Study • Marketing Society, The Marketing Society Awards, Highly Commended, 2021

Direct Line, an insurance company, improved brand metrics with its We're On It campaign that compared the brand to superheroes.

NASA: Launch America SpaceX demo-2 & crew-1 campaign