Suchada Supakan, Natthaporn Loetsakulcharoen and Laddawan Thanlap, December 2021
As COVID-19 continues to change the world, i-dac Bangkok’s Suchada Supakan explores Thai consumer behaviours and their relationship with content creators, while looking ahead at what’s next for influencer marketing in Thailand in 2022.
MRS Awards Papers, Finalist, Cultural Insights, 2021
L'Oréal Paris, a personal care company, launched a worldwide campaign to embrace a modern and relevant expression of female empowerment in marketing, and understand needs and behaviours deeply to connect with women in a powerful and authentic way.
Tourism Authority of Thailand(TAT), a governing organization, and YGGDRAZIL, a video post-production company, collaborated to launch a campaign in Thailand to promote new dimensions of Thai tourism through online gaming and a website.
Suchada Supakan, Natthaporn Loetsakulcharoen and Laddawan Thanlap, November 2021
Amid the pandemic and its impact on Thailand’s automotive industry, i-dac Bangkok’s Suchada Supakan explores the e-commerce opportunities for auto brands and charts the future of marketing for automotive commerce in the kingdom.
Belynda Sim, Grace Espinoza, WARC Awards for Asian Strategy, 2021
Audio streaming service Spotify drove local product relevance with an online video, display, social, and influencer marketing and grew consideration and monthly average users in the Philippines, Thailand and Indonesia.
Suchada Supakan, Natthaporn Loetsakulcharoen and Laddawan Thanlap, August 2021
Online shopping for groceries and FMCG in Thailand has spiked during the COVID-19 pandemic and i-dac Bangkok’s Suchada Supakan shares research that can help advertisers understand consumers better and shape the right marketing strategy.
Umamon Siriluksanaporn, WARC Exclusive, Spotlight SEA, July 2021
POKKT’s Umamon Siriluksanaporn says the rise in mobile gaming, internet and smartphone usage is providing brand marketers with a unique environment to engage with Thailand’s customers over a fully digital spectrum.
This article summarises the insights from a series of key papers on social commerce in South-East Asia, which is thriving in a mobile-first consumer culture, including wider trends in social media and the rise of messaging apps as commercial platforms.
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