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Netflix marketing spend grows 39% as competition heats up

Data • Rob Clapp, WARC Data Points, July 2021

An overview of Netflix's marketing spend and subscriber growth.

What should brands do as third-party cookies crumble?

Article • Kenneth Pao, WARC Exclusive, July 2021

Guidance for APAC marketers on how to achieve personalisation without third-party cookies.

Dealing with the cookie apocalypse: How to retain your data and measure performance

Article • Flaviano Faleiro, WARC Exclusive, July 2021

The future of advertising will be defined by the ability of a brand to take charge of its own data.

Two-thirds of APAC marketers are mobile-first

Data • Rob Clapp, WARC Data Points, July 2021

An overview of mobile marketing in Asia Pacific.

Football and the art of delivering a customer-centric business experience at Standard Chartered Bank

Article • Mukta Lad, Event Reports, Adobe Summit, April 2021

Standard Chartered Bank’s Pedro Sousa Cardoso shares how organisations can deliver an exceptional customer-centric experience by leveraging data-led insights inspired by the beautiful game.

All regions set to record ad growth in 2022

Data • James McDonald, WARC Data Points, July 2021

An overview of the growth in global advertising investment by region forecast for 2021 and 2022.

Media Owner Profile: Netflix, Asia Pacific

Data • Rob Clapp, WARC Data Points, July 2021

This Media Owner Profile of Netflix includes data on streaming revenue and streaming subscribers in Asia Pacific.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:

TikTok users have trebled over past year

Data • Rob Clapp, WARC Data Points, July 2021

An overview of TikTok users across the world between Q1 2020 and Q1 2021.

Building loyal customers on messaging platforms

Opinion • Abhishek Deshmukh, July 2021

With three-quarters of APAC customers keen to spend more with companies providing great customer experience, Zendesk’s Abhishek Deshmukh says it is important for brands to engage more deeply and efficiently with customers.

The experience renaissance: How experience will drive growth for APAC organisations

Article • WARC Best Practice, May 2021

Accenture Interactive’s Flaviano Faleiro says companies are moving from conventional customer experience (CX) philosophy towards a more holistic customer-centric strategy called the “business of experience” (BX) – an approach centred on delivering exceptional experiences that respond to customers’ frequently changing needs.

Why ‘full-funnel’ is the future of digital commerce platforms

Opinion • Ian Ho, July 2021

As part of WARC’s series on ‘Rethinking brand for the rise of digital commerce’, Shopee’s Ian Ho explains how commerce and entertainment are combining in Southeast Asia, and what that means for advertising formats.

“Winnovation” in the new Asia Pacific: Mastering meaningfully different innovation for sustainable brand growth

Article • Soumya Mukhopadhyay and Nidhi Rustagi, WARC Exclusive, July 2021

Brands that innovate bounce back more quickly after a crisis, and Kantar’s Soumya Mukhopadhyay and Nidhi Rustagi share how to master meaningfully different innovation for sustainable brand growth.

Global Marketing Index: June 2021

Data • Zoe McCready, WARC Data, June 2021

This article summarises the results of the Global Marketing Index for June 2021, when global marketing budgets and trading conditions continued to show highest rates of growth.

Best in Class: What this year's WARC Awards for Asian Strategy Jury will be looking for

Opinion • WARC, June 2021

Jury members of this year’s WARC Awards for Asian Strategy talk about what they are looking for in this year’s entrants, the role of strategy in their businesses and their future hopes for the discipline.

APAC media in the new normal: How to maximise effectiveness

Article • Adriaan Nel and Amit Chaubey, WARC Exclusive, July 2021

The pandemic has resulted in fundamental shifts in people’s retail and media behaviour.

Digital CX: The inevitable customer service shift for APAC

Article • Vivien Ang, WARC Exclusive, June 2021

As the COVID-19 pandemic becomes endemic, customer experience (CX) has become more important than ever for companies.

Five tips on how to win the WARC Awards for Asian Strategy

Opinion • Chiara Manco, June 2021

What makes a compelling case study? WARC’s Chiara Manco mines past winners of the WARC Awards for Asian Strategy to find out.

Cisco: Cisco Live

Case Study • WARC Awards for Effectiveness, Entrant, Business-to-Business, 2021

Cisco, a market-leading technology business, had to stream Cisco Live, it's flagship B2B regional event, across the APJC region due to the Covid-19 pandemic.

APAC is winning at e-commerce: Here’s how brands and retailers can win too

Article • Low Lai Chow, Event Reports, eTail Asia Virtual Summit, May 2021

APAC countries like China and Korea are shaping e-commerce trends, with consumers pivoting online more quickly than the rest of the world as the pandemic fast-tracks their initiation into digital.

Global Marketing Index: May 2021

Data • Zoe McCready, WARC Data, May 2021

This article summarises the results of the Global Marketing Index for May 2021, when global marketing budgets maintained highest ever rates of growth.

Top of the Pile: What this year's WARC Awards for Asian Strategy Jury will be looking for

Opinion • WARC, May 2021

53% of APAC consumers say in-store product discovery is easier

Data • Rob Clapp, WARC Data Points, May 2021

An overview of consumer opinion in Asia Pacific on brand/product discovery and understanding product quality when shopping online.

Dark social: Consumer sentiment data

Article • WARC Exclusive, Spotlight SEA, May 2021

Analyses data from ongoing surveys of Southeast Asian consumers, provided by GWI.

Five retailer trends in Asia for a post-pandemic world

Article • Low Lai Chow, Event Reports, eTail Asia Virtual Summit, May 2021

Nearly 500 online retailers were surveyed in late 2020 for their experience during the pandemic and from the subsequent Resilience in Retail study, payments platform Stripe lists the trends in APAC retail as the world emerges from COVID-19.

How to market to Vietnamese consumers

Article • Katrin Roscher, WARC Best Practice, November 2018

Outlines the eight key points to remember when marketing to Vietnam’s youthful and highly connected population of 96 million.
2020 Asian Strategy Report: Insights from the WARC Prize for Asian Strategy

Article • WARC Exclusive, October 2020

Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2020.
Brand communication in the post-COVID era: The new communication playbook

Article • Aprajita Kalyani and Saachi Asthana, Research on WARC, August 2020

COVID-19 has turned the world upside down and led to fundamental shifts in the way people think and live, and these shifts have posed multiple questions before brands with respect to building a connection with the audience.
Nearly 90% of consumers have changed their behaviour because of COVID-19

Data • Rob Clapp, WARC Data Points, March 2020

An overview of changes in consumer behaviour because of the novel coronavirus (COVID-19) in eight Asia Pacific markets and the UK and US.
Half of consumers to shop online more after COVID-19

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), July 2020

An overview of consumer activities after the novel coronavirus (COVID-19) outbreak ends, including shopping online, exercising at home, using mobile payments and using food delivery services.
How to market to rural consumers in India

Article • Kunal Sinha , WARC Best Practice, September 2017

This article explains key steps marketers need to take to market effectively to rural consumers in India – a population of 840 million that is expected to grow.