News
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06 August 2020
Asia’s consumers are looking at insurance purchases in a different light because of COVID-19 and the industry needs to adapt its communications and purchase paths accordingly.
News
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05 August 2020
Spotify, the streaming music site, has seen significant shifts in device usage and in the type of audio that users across Southeast Asia are listening to during lockdowns, which has potentially important ramifications for marketers.
Article
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Low Lai Chow, Event Reports, APAC Financial Services Webcast Week, July 2020
Asia’s insurance industry has found silver linings amid the COVID-19 pandemic with health becoming top of mind for consumers.
News
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30 July 2020
With India’s government reported to be considering a ban on more Chinese apps, advertisers are having to re-evaluate their media strategies, says a WARC Trends report.
News
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27 July 2020
While COVID-19 induced lockdown restrictions forced an online-first shift on consumers’ shopping habits and their interactions with brands, the preference for in-store retail remains.
Article
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Cong Li, Gunwoo Yoon, and John Petit, International Journal of Market Research, Vol. 63, No. 4, 2020, pp. 418-431
Given the rapid growth of many Asian economies in recent years, Asian advertising research is attracting increasing attention.
News
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24 July 2020
While the ongoing pandemic has hit the retail industry hard, new research from Rakuten Advertising suggests a clear lack of intent to curb spending during peak shopping periods.
Article
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Kunal Sinha, WARC Trends, July 2020
With the long-term fate of TikTok in major markets like Australia and India uncertain, while major media outlets like ABS-CBN in the Philippines shut down – the media landscape is about to enter a period of volatility that advertisers must be prepared for.
News
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23 July 2020
With international travel yet to resume any semblance of pre-COVID-19 normalcy, governments across Asia are launching support programmes and marketing campaigns, in a bid to make up for revenue shortfalls via domestic tourism.
News
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20 July 2020
E-commerce platform Shopee has partnered with Google to launch Google Ads with Shopee, in a bid to help brands drive sales online.
News
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10 July 2020
The e-commerce landscape across Southeast Asia has had to adapt rapidly to the impact of COVID-19 and “digital availability” will be essential to future marketing strategies, an agency expert believes.
Opinion
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Gabey Goh, July 2020
In a Q&A with WARC, HSBC’s Leanne Cutts reflects on her time as a WARC Prize for Asian Strategy judge in 2012 and Jury Chair in 2013, and offers some advice to this year’s judges and Prize hopefuls.
Article
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Carlos Matriano, WARC Exclusive, July 2020
PHD’s Carlos Matriano outlines key developments in Southeast Asia’s e-commerce landscape that will inform brand strategy beyond COVID-19.
Opinion
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Chiara Manco, July 2020
What makes a compelling case study? WARC’s Chiara Manco mines past winners of the WARC Prize for Asian Strategy to find out.
News
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03 July 2020
Lockdowns across India and Southeast Asia have had a marked impact on consumption patterns at Puma, says the sportswear brand’s regional general manager.
Article
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Kunal Sinha, WARC COVID-19 Series, July 2020
How are brands changing the way they communicate with consumers? A look at how major media channels have been used during COVID-19 lockdowns across Asia.
News
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01 July 2020
Spending in Asia-Pacific on luxury goods is set to contract by 3.4% this year – a fall, compared to last year, of $2.1 billion, as consumers rein in spending on expensive items and focus on smaller treats instead.
News
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30 June 2020
The branded facemask has arrived: Uniqlo, owned by Japan’s Fast Retailing, is just one of several retail and sportswear brands that have responded to consumer demand and moved into the mask market.
News
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26 June 2020
Tencent, the Chinese technology and entertainment giant, has acquired iflix, a loss-making streaming service based in Malaysia that operates across 13 markets in Asia.
News
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26 June 2020
Google Japan’s Thank You campaign has been ranked the most emotionally engaging coronavirus campaign in the world, according to analysis by Unruly.
News
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25 June 2020
Tokyo-based agencies claimed the top two spots in Asia in the regional agencies of the decade ranking at Cannes Lions, with third spot going to Bangkok.
News
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19 June 2020
Despite being one of the hardest hit industries, the hospitality sector remains positive in its outlook, anticipating recovery to begin as early as Q4 of this year.
Article
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Low Lai Chow, Event Reports, Sitecore virtual summit, June 2020
The APAC region will continue to lead in adoption and use of digital and mobile channels for purchases, long after COVID-19 lockdown measures are lifted.
News
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18 June 2020
Marketers that can tap into the emotions of consumers, and provide the necessary blend of comfort and information, are best-placed to make an impact according to Southeast Asia research from Unruly.
News
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18 June 2020
Asia Pacific’s ad market is set for a strong recovery in 2021, with growth of 8.1% to reach $175 billion, the latest Magna Advertising Forecast predicts.
