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Snapchat sees v-shaped recovery with ad revenue rising 52%

Data • Rob Clapp, WARC Data Points, October 2020

An overview of Snapchat's latest advertising revenue and daily active users in Q3 2020.

2020 Asian Strategy Report: Insights from the WARC Prize for Asian Strategy

Article • WARC Exclusive, October 2020

Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2020.

Leverage the home economy

Opinion • Terence Ling, October 2020

Brands need to reshape their customer experience to cater for unprecedented needs, says TBWA’s Terence Ling, with many now focusing on experiences within the home.

CMO Conversations: Agatha Soh, Head of Regional Marketing, Shopee

Opinion • Gabey Goh, October 2020

E-commerce platform Shopee found itself playing an increasingly central role in consumers’ lives thanks to COVID-19 and lockdown measures. Regional Head of Marketing, Agatha Soh, speaks to WARC’s Gabey Goh about staying relevant to users and what the future holds for live streaming and e-commerce in Southeast Asia.

For Coca-Cola, content agility is more of the same but faster

News • 19 October 2020

For brands, the idea of agility is often focused on how they respond to new circumstances, such as that presented by Covid-19, but it does not necessarily mean an immediate change in what they are doing, according to Coca-Cola’s ASEAN director of int

APAC marketers shift priorities to lead growth and improve ROI

News • 19 October 2020

Marketing has a major role to play in driving growth for their business and marketers are adjusting their priorities, according to a new report from Salesforce Datorama.

Guiding principles: Why marketers need to anchor actions in brand purpose

Article • Low Lai Chow, Event Reports, All That Matters, September 2020

At All That Matters, Dole’s Rupen Desai and Grab’s Cheryl Goh outline the role of brand purpose as a guiding principle in the larger business imperative.

Nothing’s changed but everything’s changed: Marketing Coca-Cola during COVID-19 without fizzing out

Article • Low Lai Chow, Event Reports, All That Matters, September 2020

Coca-Cola’s Sadaf Zarrar talks through the changes the beverage giant had to make during COVID-19, and how the crisis inadvertently helped up its marketing game.

The two sides of social media during COVID-19

News • 12 October 2020

Young people in Asia Pacific say social media has been both a curse and a blessing during the time of COVID-19.

Global trading conditions back in growth

Data • Zoe McCready, WARC Data Points, October 2020

A summary of the latest readings from WARC's Global Marketing Index (GMI), a unique monthly barometer of the state of the global marketing industry based on current sentiment among practitioners.

Resist the lure of short-termism

Opinion • Siddhant Lahiri, October 2020

WARC Prize for Asian Strategy judge Siddhant Lahiri invites us to remember the benefits of long-term thinking in an increasingly impatient world.

Brands need to double down to win over APAC’s mega-sales shoppers

News • 08 October 2020

A new white paper released by Mediacom and Facebook has found that marketers need to double the time they currently advertise to promote sales and commit more to prospecting.

Rethink the customer journey

Opinion • Ekta Relan, October 2020

The digital customer journey can lure people off the path to purchase all too easily. It’s only by understanding your audience’s behaviour online that you can influence the new-look customer journey, says Mullen Lintas’ Ekta Relan.

Category twists need to stay true to the brand

Opinion • Remona Duquesne, October 2020

Shake but don’t stir your strategy, recommends the brandgym’s Remona Duquesne.

Trends of the Month: AVOD, voice search and gaming

Opinion • Rob Clapp, October 2020

This month: the growing appeal of advertising video-on-demand, voice and visual search reach a milestone and how advertisers can deliver gaming success.

Asian m-commerce uptake well ahead of other regions

Data • Rob Clapp, WARC Data Points, October 2020

An overview of device penetration for e-commerce by region.

Social commerce sees growth spurt in Southeast Asia

News • 07 October 2020

Growing digital usage, greater adoption of social shopping technologies and a global pandemic has accelerated social commerce in Southeast Asia, according to a new study by AI-based tech solutions provider iKala.

How planning is playing catch-up to the growth of mega-sales in APAC

Article • Research on WARC, October 2020

eRetail in South East Asia is accelerating the way brands invest in commerce, with 10% compounding growth through to 2020.

L’Oréal engages Vietnam with conversational commerce

News • 05 October 2020

French cosmetics firm L’Oréal is one of the major brands pushing into conversational commerce by making themselves accessible to customers all over Southeast Asia, and with particular traction in Vietnam.

The case for conversational commerce: How L’Oréal chats with Vietnam

Article • Low Lai Chow, Event Reports, IAB SEA+India webinar, July 2020

Conversational commerce, or c-commerce, is emerging a key opportunity for brands to engage and connect with consumers in APAC.

What do empowered customers want?

News • 01 October 2020

The most empowered APAC customers have mounting expectations and their demands are accelerating as they seek novelty, control and shared values from brands and companies they interact with.

What do empowered consumers want from brands? Novelty, control and shared values

Article • Low Lai Chow, Event Reports, Forrester Summit Asia Pacific, September 2020

Brands need to understand how to connect with consumers who are empowered and meet their exacting expectations.

Media Owner Profile: Snapchat

Data • Rob Clapp, WARC Data Points, October 2020

This Media Owner Profile of Snapchat includes data on advertising revenue and daily active users by region (North America, United States, Europe, Rest of World).

Global Marketing Index: September 2020

Data • Zoe McCready, WARC Data, September 2020

This article summarises the results of the Global Marketing Index for September 2020, when the global index for trading conditions came back into growth.

Media Owner Profile: Netflix, Asia Pacific

Data • Rob Clapp, WARC Data Points, October 2020

This Media Owner Profile of Netflix includes data on streaming revenue and streaming subscribers in Asia Pacific.

Spending less, living well: How consumers are redefining a good life

Article • Anna Shin, WARC Exclusive, May 2020

R/GA Singapore’s Anna Shin maps out how the consumer definition of happiness and satisfaction has changed thanks to COVID-19, and how brands need to adapt to thrive.
Nearly 90% of consumers have changed their behaviour because of COVID-19

Data • Rob Clapp, WARC Data Points, March 2020

An overview of changes in consumer behaviour because of the novel coronavirus (COVID-19) in eight Asia Pacific markets and the UK and US.
E-commerce shopping more frequent because of COVID-19

Data • Rob Clapp, WARC Data Points, March 2020

An overview of whether consumers are more frequently shopping online rather than in-store as a result of the novel coronavirus (COVID-19) outbreak.
Overcoming fear and creating a sense of belonging: Brand purpose in the time of coronavirus

Article • Kunal Sinha , WARC Exclusive, March 2020

Kunal Sinha shares his insights on how brand purpose can be meaningfully pursued amid a context of fear and uncertainty.
Bouncing back from COVID-19: Five data-driven strategies for SEA marketers

Article • Stephanie Caunter and Simon Samuel, WARC Exclusive, March 2020

Marketers can still bounce back despite the COVID-19 outbreak threatening an economic decline in Southeast Asia; digital marketing agency ADA shares five strategies for marketers to navigate through this period of economic uncertainty.
Asian Strategy Report: Lessons from the 2019 WARC Prize for Asian Strategy

Article • WARC Exclusive, November 2019

Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2019.