Rankings
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Rankings Articles, April 2021
A summary of the most awarded campaigns for creativity for 2020, compiled using our rankings methodology, but not ranked.
Rankings
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WARC Effective 100, 2021
Speight’s, a beer brand, broke with beer advertisement tradition in New Zealand by launching a heartwarming film about workmates teaching a colleague to dance.
Rankings
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Rankings Articles, April 2021
A summary of the most awarded campaigns for media for 2020, compiled using our rankings methodology, but not ranked.
Rankings
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Rankings Articles, April 2021
A summary of the most awarded campaigns for effectiveness for 2020, compiled using our rankings methodology, but not ranked.
Rankings
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WARC Creative 100, 2021
Brahma, a Brazilian beer brand, supported the livelihood of stadium food vendors by delivering to the homes of sports spectators.
Rankings
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WARC Creative 100, 2021
Budweiser, the beer brand, announced its football sponsorship in Colombia by preserving the greatest ‘bowtie goal formations’.
Rankings
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WARC Effective 100, 2021
Beer brand DB launched a multimedia campaign which featured the used of experiential marketing and a multi-platform takeover to launch its DB Export Gold Extra Low Carb beer in New Zealand.
Rankings
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WARC Effective 100, 2021
Guinness, an alcoholic beverage brand, increased its market share in the UK by launching a TV campaign that reinforced its Made of More message.
Rankings
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WARC Media 100, 2021
Beer brand Budweiser celebrated Chinese Valentine’s Day, Qixi, and made LGBT+ people feel included by launching a short video and four limited edition bottle designs of faces.
Article
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Alex Brownsell, WARC Exclusive, April 2021
Matt Che, CMO of Budweiser Brewing Co APAC, and Dolly Huang, Head of Marketing Capabilities, reflect on the use of brand purpose in the brewer’s award-winning ‘All Love is Love’ campaign.
Rankings
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WARC Creative 100, 2021
Cerveza Aguila, the beer brand, helped people drink responsibly in Colombia and globally by using its caps as offers for food, water and transportation brands.
Rankings
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WARC Creative 100, 2021
Anheuser-Busch InBev, a beverages company, confronted the issue of drink-driving in Brazil by creating the largest responsible consumption campaign ever.
Article
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Anna Hamill, WARC Exclusive, April 2021
DB Breweries’ new extra low-carb product needed to made a splash with beer-loving Kiwis, and in a category where there were already several competing products.
Case Study
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SABRE Awards, IN2, North America, Best Influencer Programs and Endorsements (Paid), 2021
Coors Light, a beer brand, partnered with the Jonas Brothers to launch limited edition bottles of beer brewed personally by then to leverage the band's organic love for Coors Light.
Case Study
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SABRE Awards, IN2, North America, Best in Real-time Engagement, 2021
Coors Light, a beer brand, sought to quench the USA's thirst for beer during the COVID-19 lockdown with its campaign America Could Use a Beer.
Case Study
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SABRE Awards, Platinum IN2 for Best in Show, North America, 2021
Anheuser-Busch, a brewing company, launched initiatives that supported blood drive donations, distributed hand sanitiser and supported the hospitality sector during the COVID-19 pandemic.
Opinion
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Gabey Goh, February 2021
Alexsandro BX Pinto, former vice-president, marketing, AB InBev South Korea, points out how domestic brands witnessed a rise in the year of the pandemic. Going forward, he expects premiumisation to return in a big way, but he also believes that a brand has to be fully leveraged on data and digital media in order to entertain and solve consumer problems. Pinto speaks to WARC’s Gabey Goh for the Marketer’s Toolkit 2021.
News
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16 February 2021
Heineken says it wants to move beyond its traditional male, beer-drinking image and attract more female and younger drinkers.
Opinion
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Mike Teasdale, January 2021
Corona’s 2020 experience is proof that brands are astonishingly resilient, and you must work damn hard to damage one when it is built properly - Mike Teasdale explores what’s happening under the surface.
Opinion
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WARC, January 2021
Digital is central to the entire brand experience at Carlton & United Breweries, with a focus on how data and technology can help deliver more meaningful consumer interactions. Head of Integrated Marketing, Jemma Downey speaks to WARC about how the company has doubled down on creating best-in-class digital programmes and products, whilst looking at ways its brands can grow beyond the product with new business models.
Article
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Euromonitor Advertiser Profiles, January 2021
This Company Profile from Euromonitor provides key details and analysis of Carlsberg A/S.
Case Study
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MMA Smarties, Bronze, Vietnam, 2020
Heineken, a beer brand, improved brand image and increased brand awareness in Vietnam by positioning its new product Heineken Silver as an easy-to-drink beer for any occasion.
Case Study
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MMA Smarties, Silver, Vietnam, 2020
Bivina, a beer brand, released a music video and held events to target men from Vietnamese coastal regions as part of its campaign That's Sea Spirit.
Case Study
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MMA Smarties, Silver, Vietnam, 2020
Tiger, a beer brand, supported drinking outlets and increased sales with its two-phase campaign in Vietnam.
Case Study
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MMA Smarties, Gold, Vietnam, 2020
Strongbow, a brand of cider, positioned itself as a 'chill' brand promoting optimism and positivity during the COVID-19 pandemic in Vietnam with its campaign Taste the Chill Cider.
