Article
•
Euromonitor Advertiser Profiles, January 2021
This Company Profile from Euromonitor provides key details and analysis of Carlsberg A/S.
Opinion
•
Jenny Chan 陈詠欣, December 2020
The Danish brewer and its subsidiaries have benefited from relaxed social distancing measures, the rise of health consciousness, and the return of eating out and nightlife. Andrew Khan, Vice President & CMO at Carlsberg Group China, speaks to WARC’s Jenny Chan for the Marketer’s Toolkit 2021 about the gradual normalisation of operations and the importance of investing in your brand's share of voice during difficult times.
News
•
03 December 2020
As China continues to keep the coronavirus in check, its economy is showing increasing signs of recovery, and with that, the normalisation of everyday life, including socialising over an alcoholic drink or two.
News
•
30 November 2020
You learn more from mistakes than from successes - James Watt, CEO of the outspoken drinks brand, BrewDog, shares ten of his biggest in a LinkedIn post.
Case Study
•
Oscar Herraiz, Gonzalo Figari, WARC Media Awards, Shortlisted, Effective Channel Integration, 2020
Brewing company Heineken created a social movement, #FUERZABAR, to support bars and restaurants suffering from the COVID-19 crisis and increase brand awareness in Spain.
Opinion
•
Anna Hamill, November 2020
With events and the hospitality industry hit hard by COVID-19, alcohol brands were some of the most affected. Marcel Marcondes, US Chief Marketing Officer at Anheuser-Busch InBev – the world’s largest beer brewer – speaks to WARC’s Anna Hamill for the Marketer’s Toolkit 2021 about creativity in a crisis, relying on real-time insights, and the new consumption occasions that will define 2021.
Opinion
•
Chiara Manco, October 2020
Winning Gold at the 2020 IPA Effectiveness Awards, Guinness is proof of the returns of consistency in long-term brand building. WARC’s Chiara Manco looks into the powerful influence of its ‘Made of more’ brand platform.
Case Study
•
IPA (UK), Gold and Best Multi-Market, IPA Effectiveness Awards, 2020
Guinness, an alcoholic beverage brand, increased its market share in the UK by launching a TV campaign that created a cultural connection, which reinforced its Made of More message.
Case Study
•
IPA (UK), Bronze, IPA Effectiveness Awards, 2020
Dutch brewing company Heineken became the market leader in non-alcoholic beer with its global campaign Now You Can.
Case Study
•
IPA (UK), Gold, Best Use of Data and Best New Learning, IPA Effectiveness Awards, 2020
Diageo, an alcoholic drinks brand, created a web-based tool to help marketers decide how to better spend their money to deliver more gross profit from its marketing globally.
Article
•
WARC Category Intelligence, September 2020
Global strategies, campaign updates and trends in the alcoholic drinks category.
Article
•
Geoffrey Precourt, Event Reports, ANA Digital Marketing Conference, September 2020
Anheuser-Busch InBev, the brewer, built out a program in Brazil that assisted pubs and restaurants that were struggling due to COVID-19.
News
•
15 September 2020
Anheuser-Busch InBev, the brewer, has enjoyed success with a livestreaming program that built connections with consumers during COVID-19.
Article
•
Geoffrey Precourt, Event Reports, ANA Digital Marketing Conference, September 2020
Anheuser-Busch InBev, the brewer, has used livestreaming to connect with consumers during the COVID-19 pandemic.
Article
•
Euromonitor Advertiser Profiles, September 2020
This Company Profile from Euromonitor provides key details and analysis of Anheuser-Busch, the owner of such brands such as Beck's, Stella Artois and Budweiser.
Article
•
Euromonitor Strategy Briefings, September 2020
A category analysis of beer in the US, including its pre-covid performance and in 2020 and beyond.
Article
•
Geoffrey Precourt, Event Reports, ANA In-House Agency Conference, August 2020
Anheuser-Busch InBev, the brewing giant, has built significant in-house agency capabilities through its draftLine unit, which functions in several countries.
Case Study
•
Marketing Society, The Brave Awards, Grand Prix, 2020
Guinness, an alcoholic beverage brand, encouraged people to drink in moderation in the UK and Ireland by rebranding ordinary water as a Guinness drink.
Opinion
•
James Tucker, July 2020
Search for the best content solution that integrates into culture, advises Colenso BBDO’s James Tucker, who worked on the DB Export campaign that took the Grand Prix in the Effective Content Strategy category at this year’s WARC Awards.
News
•
14 July 2020
Molson Coors, the brewer, is ensuring that its media strategy is guided by corporate values and business needs alike at a time of profound disruption.
Article
•
Geoffrey Precourt, Event Reports, ANA Digital and Social Media Conference, July 2020
Molson Coors, the brewing company, aims to ensure that all its media buys meet a clear set of criteria and match its values as an organization.
News
•
08 July 2020
Sales of alcohol-free beverages were already growing rapidly in Australia, but lockdown and the annual Dry July month has given them an extra boost.
News
•
06 July 2020
Budweiser, the beer brand owned by Anheuser-Busch InBev, is doubling down on e-commerce as it responds to growing consumer demand through this channel.
Opinion
•
Lucy Aitken, June 2020
Lucy Aitken, Managing Editor – Case studies at WARC, speaks to Budweiser and Anomaly New York about how they revived Budweiser's 1999 Wassup campaign and made it relevant for the COVID-19 lockdown.
Article
•
Geoffrey Precourt, Event Reports, Lions Live, June 2020
Budweiser, the beer brand, is ramping up its e-commerce capabilities as more shoppers turn to e-commerce in the face of the COVID-19 pandemic.
