Advertising expenditure by channel
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Data • James McDonald, Rob Clapp, WARC Data, November 2020
This report summarises the latest research from WARC's Data platform, with a focus on advertising investment, media consumption and cost inflation this year and next. Key findings include: -
Data • James McDonald, Rob Clapp, WARC Data, February 2020
This report summarises the latest research from WARC's Data platform, with a focus on advertising investment forecasts by medium, market, platform and product category. -
Data • James McDonald & Rob Clapp, WARC Data, October 2018
This report summarises the latest research from WARC's Data platform, with a focus on over-the-top (OTT) video. -
Data • James McDonald & Rob Clapp, WARC Data, March 2019
This report summarises the latest research from WARC's Data platform, with a focus on the Google/Facebook 'Duopoly'. -
Article • Biprorshee Das, Event Reports, Pitch CMO Summit, February 2020
Ahteram Uddin, Director – Sales Operations, ByteDance India at the Pitch CMO Summit 2020 in Mumbai, India throws light on how TikTok, is making creation of content simple and accessible to all. -
Data • James McDonald, WARC Data, April 2018
This report summarises the latest research from WARC's Data platform, with a focus on radio and digital audio advertising. Key findings include:
