Opinion
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David Tiltman, April 2021
Nicole Armstrong is the new Head of Strategy for R/GA London. Ahead of the launch of WARC’s 2021 Future of Strategy research project, she talked to us about the challenges of the past year, the opportunities for the next generation of strategists – and how to make digital transformation more than just a cliché.
Article
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APG, Research on WARC, April, 2021
Explores the results of a recent APG survey of 337 planners around the world to understand how the job has changed as a result of enforced home working.
Opinion
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Laurent Marty, March 2021
Art or science? Head or heart? Laurent Marty ponders the perennial questions.
Article
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WARC Strategy Toolkit, March 2021
This article looks at the nuts and bolts of bringing a marketing strategy to life – how to write a creative brief, and how to brief it successfully.
Article
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WARC Strategy Toolkit, March 2021
Offers guidance on planning as a job role via a selection of papers that cover the basic principles of planning and definitions of great planning practice.
Opinion
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Andre van Loon, February 2021
Marketing effectiveness itself cannot be guaranteed because the consumer and citizen world in which the marketing happens is, to a greater or lesser extent, unpredictable. Rather than being restrictive, this fact makes the search for effective marketing theory all the more potentially rewarding, argues Andre van Loon.
Article
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Ed Pank, Siew Ting Foo and Anamika Sirohi, WARC Webinars, November 2020
Following the launch of the 2020 WARC Prize for Asian Strategy report, this webinar takes a deep-dive into the trends and insights from the winning campaigns and explore the future of strategic thinking in Asia.
Article
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WARC Webinars, October 2020
Brings together 7 senior strategists to discuss the trends featured in WARC's Future of Strategy report and their view on the future of strategy, including headcounts and budgets, the role of strategists and what long-term changes might result.
Opinion
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Phillip Dyte, September 2020
The weaknesses of creative strategy have been exposed during the pandemic, argues Dentsu X’s Phillip Dyte; who should now be taking the strategic lead?
Data
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Zoe McCready, WARC Data Points, August 2020
An overview of strategists' perceptions of their clients' response to the novel coronavirus (COVID-19) outbreak.
Opinion
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Ayoade Bamgboye, July 2020
It’s a long road in, and a longer road through for junior planners, writes Ayoade Bamgboye.
Data
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Zoe McCready, WARC Data Points, July 2020
An overview of strategists' perceptions of planning within their agency and clients.
News
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26 July 2020
WARC’s Future of Strategy report shows how the vast majority of strategists are witnessing clients decrease spend, with delays or cancellations of work rife – which is changing life for strategists too.
News
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23 July 2020
Traditionally, the Future of Strategy report explores how to protect and sustain the strategy discipline, but the changes brought about in 2020 have forced a rethink of how it should change and improve.
News
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22 July 2020
Strategists are in more demand than ever as a result of the pandemic, WARC’s 2020 Future of Strategy survey finds, though amid a looming recession, the purpose of the strategist is changing.
Opinion
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Brent Nelsen, July 2020
While planning around COVID-19, a sports fanatic friend and colleague reminded me what Mike Tyson once said, “everybody has a plan until they get punched in the face.” That sounds about right. This pandemic has sent us all to the mat, scrambling to shake off the hit and get back on our feet. In the blink of an eye the world changed. And those that are fleet of foot will get a jump start on the race to recovery.
Opinion
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Ed Cotton, July 2020
The COVID-19 pandemic has swept around the globe, causing the tragedy of the loss of life and, at the same time wreaked havoc on the economy.
Opinion
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Sofia Bodger, July 2020
COVID-19 has led to unprecedented uncertainty for young planners, writes Sofia Bodger.
Article
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WARC Exclusive, July 2020
Analysing the results of a global WARC survey of senior strategists, the Future of Strategy report provides both quantitative and qualitative data with a focus on the disruption of COVID-19.
Opinion
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Tom Roach, July 2020
Strategists must not let a crisis knock their confidence in the discipline, says Tom Roach.
Opinion
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Ben Essen, July 2020
Iris Worldwide’s Ben Essen argues that the traditional one-size-fits-all conception of a strategist is giving way to something more nuanced and far more useful.
Opinion
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Amelia Torode, July 2020
What are the skillsets needed for 21st century strategy? The future belongs to those with ‘strategic independence’, says Amelia Torode.
Opinion
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Shann Biglione, July 2020
Shann Biglione explores four themes that will be on many media strategists' minds as they look for ways out of the COVID-19 crisis.
Opinion
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Kanika Bali, July 2020
2020 will always be remembered for COVID-19. But in the agency world, it has another significance. For a long time, lip service was paid to the idea of “humanising” the brand – giving brands a relatable and empathetic voice to reflect their values. COVID-19 presented a unique opportunity to catapult this thinking into action, writes Kanika Bali.
Opinion
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Ally Owen, July 2020
Let me start with the good news. There is no shortage of new talent wanting to break into our industry, to be part of the creative landscape and to make their mark in strategy teams across the UK, as the annual growth in applications for Brixton Finishing School’s courses attests.
