Opinion
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WARC, July 2021
In conjunction with this year’s WARC Awards for Asian Strategy, this series aims to showcase perspectives from young strategists across Asia, highlighting their take on strategy as a marketing discipline and career path. This week, we speak to Malaysia’s young minds.
Opinion
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WARC, July 2021
In conjunction with this year’s WARC Awards for Asian Strategy, this series aims to showcase perspectives from young strategists across Asia, highlighting their take on strategy as a marketing discipline and career path. This week, we hear from Singapore’s up and coming thinkers.
Article
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Nick Liddell , WARC Best Practice, June 2021
One of the simplest and most powerful tools in a brand strategist’s toolkit, the SFW test can be used every day.
Data
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Rob Clapp, WARC Data Points, June 2021
An overview of strategists' opinions worldwide on the impact of the coronavirus pandemic.
Opinion
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WARC, June 2021
In conjunction with this year’s WARC Awards for Asian Strategy, this series aims to showcase perspectives from young strategists across Asia, highlighting their take on strategy as a marketing discipline and career path. This week, we talk to some of the young minds residing in Thailand.
Opinion
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WARC, June 2021
In conjunction with this year’s WARC Awards for Asian Strategy, this series aims to showcase perspectives from young strategists across Asia, highlighting their take on strategy as a marketing discipline and career path. This week, we talk to some of the young minds residing in the Philippines.
Opinion
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WARC, May 2021
Jury members of this year’s WARC Awards for Asian Strategy talk about what they are looking for in this year’s entrants, the role of strategy in their businesses and their future hopes for the discipline.
Opinion
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WARC, May 2021
In conjunction with this year’s WARC Awards for Asian Strategy, this series aims to showcase perspectives from young strategists across Asia, highlighting their take on strategy as a marketing discipline and career path. We head to Bangladesh this week.
Opinion
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WARC, May 2021
In conjunction with this year’s WARC Awards for Asian Strategy, this series aims to showcase perspectives from young strategists across Asia, highlighting their take on strategy as a marketing discipline and career path. This week, we speak to some rising stars from Sri Lanka.
Opinion
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WARC, May 2021
In conjunction with this year’s WARC Awards for Asian Strategy, this series aims to showcase perspectives from young strategists across Asia, highlighting their take on strategy as a marketing discipline and career path. In this edition, we hear from India.
Opinion
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Mike Teasdale, April 2021
Over the past year, the mantra of ultra efficiency was called into question when faced with a crisis as firms scrambled to adapt - in advertising, which should focus on effectiveness, inefficiency is deeply necessary, argues Mike Teasdale.
Opinion
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Sarah Newman, April 2021
APG Director Sarah Newman writes about what the APG’s Planning During and Post Pandemic Survey revealed, and what agencies should do about it.
Opinion
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Gabey Goh, April 2021
As the WARC Awards for Asian Strategy enter a second decade, Gabey Goh, WARC’s Asia Editor, looks ahead and wonders how the strategic discipline will be shaped by new thinking and talent.
Article
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APG, Research on WARC, April, 2021
Explores the results of a recent APG survey of 337 planners around the world to understand how the job has changed as a result of enforced home working.
Opinion
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David Tiltman, April 2021
Nicole Armstrong is the new Head of Strategy for R/GA London. Ahead of the launch of WARC’s 2021 Future of Strategy research project, she talked to us about the challenges of the past year, the opportunities for the next generation of strategists – and how to make digital transformation more than just a cliché.
Opinion
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Laurent Marty, March 2021
Art or science? Head or heart? Laurent Marty ponders the perennial questions.
Article
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WARC Strategy Toolkit, March 2021
Offers guidance on planning as a job role via a selection of papers that cover the basic principles of planning and definitions of great planning practice.
Article
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WARC Strategy Toolkit, March 2021
This article looks at the nuts and bolts of bringing a marketing strategy to life – how to write a creative brief, and how to brief it successfully.
Opinion
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Andre van Loon, February 2021
Marketing effectiveness itself cannot be guaranteed because the consumer and citizen world in which the marketing happens is, to a greater or lesser extent, unpredictable. Rather than being restrictive, this fact makes the search for effective marketing theory all the more potentially rewarding, argues Andre van Loon.
Article
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Ed Pank, Siew Ting Foo and Anamika Sirohi, WARC Webinars, November 2020
Following the launch of the 2020 WARC Prize for Asian Strategy report, this webinar takes a deep-dive into the trends and insights from the winning campaigns and explore the future of strategic thinking in Asia.
Article
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WARC Webinars, October 2020
Brings together 7 senior strategists to discuss the trends featured in WARC's Future of Strategy report and their view on the future of strategy, including headcounts and budgets, the role of strategists and what long-term changes might result.
Opinion
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Phillip Dyte, September 2020
The weaknesses of creative strategy have been exposed during the pandemic, argues Dentsu X’s Phillip Dyte; who should now be taking the strategic lead?
Data
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Zoe McCready, WARC Data Points, August 2020
An overview of strategists' perceptions of their clients' response to the novel coronavirus (COVID-19) outbreak.
Opinion
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Ayoade Bamgboye, July 2020
It’s a long road in, and a longer road through for junior planners, writes Ayoade Bamgboye.
Data
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Zoe McCready, WARC Data Points, July 2020
An overview of strategists' perceptions of planning within their agency and clients.
