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Rankings

This report uses data from Rankings results 2015-19 to assess how often that creative work is also effective.

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Tencent Foundation, the philanthropic unit of Tencent, and China Organ Donation, an initiative run by the Red Cross Society of China, increased donor registrations by showing the power of organ donation.

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Coca-Cola, a beverage brand, integrated its brand values in local culture to boost brand preference in Taiwan and convert it into actual sales with its City Pack campaign.

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Volvo, an automobile brand, created a Living Seawall to reposition its image and attract premium car buyers in Australia.

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Volkswagen, an automotive brand, launched location-based audio books in the Netherlands that encouraged children to look away from their digital devices and use their imagination.

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Babyshop, a children's retailer, increased brand affinity through a multi-channel Mother's Day initiative centred around breast cancer in the United Arab Emirates (UAE).

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Makeup brand L'Oréal connected with young Chinese consumers and boosted sales of its Infallible Cushion compact face powder by partnering with a trendy hotpot restaurant.

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Colombia con Memoria Foundation increased donations by revealing the true victims behind the drug trade.

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Tourism New Zealand, the New Zealand tourism board, launched a year-long, integrated global campaign Good Morning World.

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Lifebuoy, a brand of soap, increased relevance by creating a predictive weather model that targeted consumers in India through display ads based on the weather they were experiencing.

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IKEA, a furniture brand, launched a free, online library of interior designs for people living in public housing in Russia to give them more comfort in their living space.

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Skinny Mobile, a telco brand, enlarged its customer base and boosted consideration to an all-time high in New Zealand with a TV, video and OOH campaign.

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IKEA, the furniture retailer, made waves in the UK by silencing the home shaming critics.

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Tourism New Zealand, the country's tourism body, engaged its audience by embracing a new way of storytelling.

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New Zealand Police, the national police force of New Zealand, attempted to recruit more diverse people by launching a recruitment video answering common questions about becoming a police officer.

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Ubisoft, the video game publisher, launched The Division 2 by creating original content within another one of its games.

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The Yes on 3 Coalition, a gender identity anti-discrimination initiative, released a film to promote transgender rights in a referendum in Massachusetts.

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Aldi, a supermarket chain, launched a TVC and Loyalty Calculator to show Australian customers the benefits of shopping at Aldi compared to using other supermarkets' disappointing loyalty schemes.

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Tourism New Zealand, the New Zealand tourism board, launched a year-long, integrated global campaign Good Morning World.

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P/S, a toothpaste brand, used AI to create behavioural change among Vietnamese children.

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Daughters of the Evolution, an empowering platform for women, rewrote US history by acknowledging important women through augmented reality.

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Hair care brand Pantene made waves in Japan by using a baby to break the taboo of social standards.

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Tesco, a supermarket brand, regained consumer trust in the UK from 2015 to 2019 with a turnaround strategy that put helpfulness at the heart of its messaging.

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Save The Children, a non-profit organisation, launched a campaign on its 100th anniversary in South Korea to draw attention to the verbal abuse suffered by children.

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Burger King, a fast food chain, increased sales and high quality ingredients perception in the US and across the world by creating a counterintuitive campaign that showed its burgers are now made without artificial preservatives.