Spotlight: China

About this series

The WARC Spotlight China series focuses on a timely industry topic facing brands in the market. It comprises a capsule collection of commentary, tackling the topic from a range of angles. Contributors to the series are industry experts with first-hand knowledge of the market in focus, offering current on-ground insights to what’s working or developing.

Latest spotlight: Culture-relevant marketing

How can brands craft better culture-relevant marketing that resonates with consumers in a changing China? Deep-dive into:

  • Universal truths in Chinese contexts
  • Why luxury brands need to do better
  • Achieving virality outside core segments