About this series
The WARC Spotlight Australia series focuses on a timely industry topic facing brands in the market. It comprises a capsule collection of commentary, tackling the topic from a range of angles. Contributors to the series are industry experts offering on-ground insights to what’s working or developing.
Latest Spotlight: DIY and DIFM
Examines the impact of COVID-19 on consumer behaviours and the shift from DIY to DIFM. Deep-dive into:
- Understanding and empathising with the consumer
- Reevaluating retail priorities
- DIWM (do it with me)
- Maintaining grocery brand growth
The new frontier of customer experience in Australia
Author Michelle Grujin
To DIY or to get someone to DIFM: The A$65bn question facing Australian retail
Author Jeremy Sankey
Company Distilla Strategy
Deep empathy key to sales for retail brands
Author Anna Cherry
Company Spark Foundry
Dinner DIY vs. DIFM: Who’s doing the cooking after COVID?
Author Nicole Miranda
Consumer sentiment analysis
This report analyses data from ongoing surveys of Australian consumers, provided by GWI.