Previously known as the Holmes Report, PRovoke Media produces content across multiple platforms, focused on two critical objectives.
First, to inspire public relations professionals to deliver on the promise and live up to the ideals of the discipline by working in a way that delivers sustainable competitive advantage to their employers, demonstrates genuine commitment to the needs of an organisation’s stakeholders, and adheres to the highest ethical standards. We do this by providing intelligent and insightful analysis of the critical issues facing the profession and by challenging practitioners to consider the broader implications of their actions.
Second, to elevate the status of the discipline by proving to senior executives that public relations is a mission-critical management function that can deliver extraordinary business value by aligning the behaviour of an organisation with the expectations of its stakeholders, and by demonstrating to the wider public that public relations can and should serve as an advocate for more responsible business practices. We do this by showcasing best practices and rewarding exceptional work with awards and recognition and by fearlessly calling out practices that do not adhere to the highest ethical standards.
PRovoke was founded as the Holmes Report in 2000 by Paul Holmes, founder and chair, who has more than three decades of experience writing about and evaluating the public relations business and consulting with both public relations firms and their clients. PRovoke delivers against its mission by providing the most sophisticated reporting and analysis on public relations trends and issues, along with an extensive global footprint of events and awards. These include the SABRE Awards, the world’s largest and most sought after PR awards programme, which recognises superior achievement in branding and reputation in North America, EMEA, Asia-Pacific, Latin America, South Asia and Africa.
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