During April, food delivery platform Foodpanda is the brand that has achieved the highest uplift in its Ad Awarenes.s
This rise coincides with Foodpanda’s latest campaign highlighting the steps it has taken to help curb the spread of COVID-19. The ad has over seven and a half million views on YouTube alone.
Launched about a month ago, the animated advertisement features a Foodpanda delivery rider at work and highlights the temperature checks and enhanced hygiene measures practised in the course of food preparation and the social distancing undertaken while delivering a hot meal to the happy customer.
The overarching message is that Foodpanda wants everyone to enjoy their favourite meals with peace of mind.
YouGov BrandIndex data shows that Foodpanda’s ads have captured Thai attentions. Foodpanda’s Ad Awareness score (whether someone has seen an advert for the brand in the past two weeks) has risen from 34.2 to 41.0, jumping +6.8 points.
Not only are Thais noticing Foodpanda ads, there has also been an increase in Current Customer scores, from 13.9 to 17.7. This increase of +3.8 points shows that more people are now buying from the brand.