COVID-19 is forcing brands across categories to shift faster into e-commerce. What does this long-term change in distribution mean for the effective investment of marketing budget?
We are delighted to bring you expertise from four leading marketers who share their e-commerce insights, experiences and challenges with us.
- Jerry Daykin, EMEA Media Director at GSK, on the dangers of short-termism
- Elijah Whaley, CMO at PARKLU, on the rise of live streaming
- Jill Baskin, CMO at The Hershey Company, on the shift to shoppable media
- Cheryl Calverley, CEO of Eve Sleep, on marketing getting back to basics
The dangers of short-termism
Jerry Daykin, EMEA Media Director at GSK, answers questions on the changes he has seen within his role during this time and and what this means for media investment.
The rise of livestreaming
Elijah Whaley, CMO at PARKLU, answers questions on livestreaming e-commerce including what the attraction is for brands, what they need to be aware of and who is doing it well.
The shift to shoppable media
Jill Baskin, CMO at The Hershey Company, looks at how COVID-19 accelerated sales and how the buying behaviour of customers has changed.
Marketing goes back to basics
Cheryl Calverley, CEO of Eve Sleep, details the factors that drive effectiveness for Eve Sleep and what lessons there are to be learnt from a DTC model.