Coca-Cola, Nike, Singtel and Zomato are among the 22 brands whose campaigns have been shortlisted for this year’s WARC Prize for Asian Strategy, a search for the smartest strategic ideas from Asia’s marketing industry.
A variety of categories are represented, including automotive, finance, FMCG, telecommunications and travel, with both international and local brands included on the the shortlist, which covers entries from nine markets.
Indian agencies lead the way with the most campaigns shortlisted (8), followed by China (4), Hong Kong (2), Singapore (2), Bangladesh (1), Japan (1), Malaysia (1), Philippines (1), Vietnam (1) and Regional (1).
You can read the shortlist in full here.
The 10th WARC Prize for Asian Strategy, is currently being judged by an eminent panel of 26 client- and agency-side experts. Free to enter, the winners of the top award-winning papers will share a US$10,000 prize fund.
The winners will be announced on 21st October. Insights from the winning case studies will be published in WARC’s 2020 Asian Strategy Report, to be released at an event in Singapore early November.
Sourced from WARC