The case study competition showcases Asia’s smartest marketing thinking, highlighting breakthrough ideas from across the region. Now in its ninth year, the Prize remains free to enter and is open to clients and agencies in any marketing discipline.
The winners of the top award-winning papers share a $10,000 prize fund, split between the Grand Prix and five Special Awards. (See the full details and entry form on the Prize website).
The jury will be chaired by Freddie Covington, Senior Vice President, Head of Marketing and Cross Border, Asia Pacific at Visa; she was also recently named the most influential CMO for Excellence in Branding and Marketing at the World Brand Congress.
Commenting on the importance of strategy, Covington says: “In today’s hyper-competitive world where consumers are making new blueprints for their lives, strategy has never been more at a premium for differentiation and driving breakthrough ideas from across the region.”
Joining Covington is an eminent judging panel, which includes, from the client-side, David Porter, Vice President Media, Unilever AAR (Asia, Africa, Middle East, Turkey and Russia).
From the agency-side, judges include: Ian Dolan, Head of Strategy and Planning, PHD China; Natalie Gruis, Head of Strategy, International, TBWA; Sharon Ho, Managing Director, Digitas; Siddhant Lahiri, Head of Strategic Planning, Rediffusion Y&R; Tuomas Peltoniemi, EVP, Managing Director APAC, R/GA; Amrita Randhawa, CEO, Mindshare Asia Pacific and Executive Chair, Mindshare Greater China; Kawal Shoor, Planner and Founding Partner, The Womb; John Woodward, Chief Strategy Officer, McCann Worldgroup Japan; and Kaori Yatsu, Head of Planning, BBDO Japan.
Full biographies of the judges are available on the Prize website. More judges will be announced in the coming weeks.
The winning case studies will be published in the Asian Strategy Report, which will include an analysis of the region’s smartest thinking uncovering strategic trends and themes. The findings included in the report will be revealed at an event in Singapore later in the year.
The deadline for entries is 10 July 2019.
Sourced from WARC