“The WARC Media Awards recognise the essential role of robust communications channel planning in delivering effective and efficient campaigns, particularly in this era of multiple choice and fragmentation – and as such aim to inspire generations of practitioners to come,” said Carrie Timms, vice president of global media at Unilever and chair of the judging panel for the Effective Partnerships and Sponsorships category.
As with all WARC’s award schemes, entry is free and papers submitted as effectiveness case studies are welcomed from any territory or discipline. Further details, including entry kit and entry form, can be found on the WARC Media Awards website. The deadline for entries is 19 September 2019.
The prize fund will be spread across four categories, each with their own judging panel. In addition to Effective Use of Partnerships and Sponsorships, there is Effective Channel Integration, chaired by Americo Campos Silva, global head of integrated brand at Shell, Best Use of Data, chaired by Scott Marsden, head of global media at Spotify, and Effective Use of Tech, chaired by Isabel Massey, global media director, marketing, at Diageo.
Full details of the judging panels for specific categories will follow in the coming weeks.
Gold, Silver and Bronze winners for the highest-scoring cases will be awarded across the four categories with a $7,000 Grand Prix for the best paper. Judges will also grant three $1,000 Special Awards in each category.
Sourced from WARC