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10 July 2020 Brands that act as “corporate allies” to the lesbian, gay and bisexual communities by featuring same-sex couples in ads are likely to see an uplift in purchase and recommendation intent among these audiences, a study in the Journal of Advertising ...
News
10 July 2020 The e-commerce landscape across Southeast Asia has had to adapt rapidly to the impact of COVID-19 and “digital availability” will be essential to future marketing strategies, an agency expert believes.
News
10 July 2020 A new report from the Institute for Practitioners in Advertising establishes a framework for B2B marketers to build trust with the finance division of their organisations for more effective marketing and greater influence.
News
10 July 2020 India’s agencies are starting to see business slowly pick up again after precipitous falls in the early stages of lockdown and there are hopes that the festival season will accelerate a journey back to something approaching normality.
News
10 July 2020 E-commerce and direct-to-consumer are major opportunities for brands, especially during lockdown, but they are not a replacement for existing retail strategies, says a digital media agency boss.
Opinion
09 July 2020 In a Q&A with WARC, HSBC’s Leanne Cutts reflects on her time as a WARC Prize for Asian Strategy judge in 2012 and Jury Chair in 2013, and offers some advice to this year’s judges and Prize hopefuls.
News
09 July 2020 There is a fundamental question that anybody obtaining marketing services has to grapple with – do you want them cheap or do you want them to be good – but a new report from the WFA seeks to flesh out a theory of value to end the savings-focused ...
News
09 July 2020 HSBC, the financial-services provider, has aimed to strike a balance of global consistency and local flexibility in its branding strategy after launching a refreshed positioning two years ago.
News
09 July 2020 Amazon’s Prime program has been one of the most important drivers of shopping frequency and basket size; its main competitor, Walmart, is now launching a version with a few tricks up its sleeve.
News
09 July 2020 In another sign of the growing maturity of the podcast market, Omnicom Media Group has struck a deal with Spotify that will see it spending $20m on advertising in podcasts during the second half of this year.
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08 July 2020 A sweeping new security law in Hong Kong has raised questions for big tech companies’ operations in the territory, with Facebook, Google and Twitter temporarily blocking authorities’ access to user data; TikTok – under pressure around the world for ...
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08 July 2020 NASCAR, the auto-racing series, is likely to witness numerous benefits as a brand from its decision to ban the Confederate flag at events and boost its inclusivity efforts, according to a new study.
News
08 July 2020 The growth of livestreaming in China is entering a third phase, with a range of traditional sectors adopting it as an effective marketing channel, a new report says.
News
08 July 2020 Brands and agencies need to tackle anti-Black prejudice in the casting process for ads, and so address a widespread problem that demands a new approach throughout the creative supply chain.
News
08 July 2020 Figures from Disney Plus show how the content business does indeed continue to be about content, as the post-mortem continues on the ailing Quibi.
Opinion
08 July 2020 This year’s WARC Prize for MENA Strategy shortlist reinforces the power of strong, local insights for both global and local brands, writes WARC’s Chiara Manco.
08 July 2020 Corporate activism doesn't always have to mean taking sides. Supporting voting rights and voter registration is an HR issue as much a branding opportunity, argue Drew Train and Davianne Harris.
News
08 July 2020 Executives from L’Oréal and IKEA are among the judging panel for the Effective Channel Integration category for the WARC Media Awards 2020, a case study competition examines the insight, strategy and analytics that power effective media investment.
Opinion
08 July 2020 Four insights on Gen-Z after lockdown, and three tactics through which to reach this cohort, by the7stars’ Helen Rose.
News
08 July 2020 The most effective advertising is based on emotions but advertisers can also refine their efforts further to boost awareness and recall – and the peak-end rule applies not just to video ads, as a recent study shows, but to the wider consumer ...
Opinion
07 July 2020 Sometimes, the best way to get a feel for what's really going on in a country as big as the US is to look at it in microcosm.
News
07 July 2020 More than three months after lockdown sparked a rush to work from home, a trickle of people are returning to offices, and businesses are having to again consider their working practices; at Mars it’s all about ground-up transformation.
Opinion
07 July 2020 E-commerce platform Lazada is the brand that has achieved the highest uplift in its Ad Awareness during June.
News
07 July 2020 Budweiser, the beer brand owned by Anheuser-Busch InBev, is doubling down on e-commerce as it responds to growing consumer demand through this channel.
Opinion
07 July 2020 Adobe's Simon Dale outlines some key areas of focus for F&B marketers as Singapore continues its staged re-opening after Circuit Breaker measures.