Today's Headlines, 21 Jan 2021
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P&G outlines shopper habits that will outlast COVID-19
Procter & Gamble, the consumer packaged goods manufacturer, believes that a variety of habits that have taken root during the COVID-19 pandemic will have long-term staying power. More…
IPA Bellwether: UK marketing budgets continue falling, recovery expected in 2021
As expected, UK marketing budgets continued to decline into Q4 2020, though less sharply than in Q3, but with recovery on the horizon, marketers are echoing consumer sentiments of macro gloom while also being more positive about the prospects for their own company. More…
Opinion Chiara Manco
APG Awards: inspirational creative strategy
WARC’s Chiara Manco uncovers learnings from past winners of the APG Creative Strategy Awards. More…
TikTok leads the social pack as user activity doubles
locked Carat Trends 2021: The year of emotionally intelligent marketing
Apple's iPhone philosophy would revolutionise electric vehicle space
Coverage of Apple’s nascent automobile interests has tended to focus on these vehicles' purported autonomy. However, for most technologies, the game changer is more likely to be the slow burning development and normalisation of electric cars that such a move would represent – and this future is mixed. More…
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