Today's Headlines, 09 Aug 2022
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Beyond cost cutting: finding growth in an economic downturn
During an economic slowdown, jumping to cost cutting can damage long-term brand health, but with prudent and thoughtful portfolio management, brands can still find ways to grow. More…
Gambling ads under data targeting scrutiny
Opinion Tass Tsitsopoulos
McDonald’s Famous Orders: Forget the haters and listen to the fans
Wieden+Kennedy’s Tass Tsitsopoulos offers insights and learnings from Famous Orders, the campaign that reimagined McDonald’s advertising for a new generation, and Bronze winner at the 2022 Creative Effectiveness Lions. More…
Exit the metaverse, enter metaNesia 
locked sparks & honey: Gen Z complexities – you've only heard half the story
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