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Today's Headlines, 14 Apr 2021
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Emotions vary across the B2B buyer journey
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What Share of Search can and can’t do
Opinion Kevin Rice
Fernando Machado revitalized the Burger King brand, capturing share of mind – and stomach – in the process
Throughout his seven-year tenure at Burger King, and more broadly in his role as Global Chief Marketing Officer at its parent, Restaurant Brands International (RBI), Fernando Machado was a defibrillator that sent shockwaves through pop culture and brought the brand back to life, writes Hathway's Kevin Rice. More…
Data 
Spotify edges ahead of Apple Podcasts in downloads
Opinion Karen Crum
Effectiveness through volatility
Karen Crum, of McCann Worldgroup, explores why showing impact is central to the present and future of advertising - part of the 'Marketing through volatility' report. More…
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Question marks over the future of corporate travel post-pandemic
Best Practice  FOR WARC SUBSCRIBERS ONLY
locked The next evolution of ABM for B2B
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