Today's Headlines, 27 Oct 2021
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Opinion Anna Hamill
Cadbury’s Claire Low: Why creativity and practicality matter for brand experiences
Claire Low, Director – Marketing Activation at Cadbury, Halls and Trebor, spoke to WARC’s Anna Hamill for Marketer’s Toolkit 2022 about portfolio management during COVID, seamless brand experiences, and why e-commerce strategies need to start with the basics. More…
Facebook races to defuse demographic time bomb
Facebook ad revenue growth decelerates to 33%, equal to $28bn
Double down on digital CX in post-COVID acquisition
Fast delivery key to capture rising 18-35 spending this holiday season
How the pandemic is changing media habits
locked Advertising must look outward in times of change
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