WARC Awards for Effectiveness: 2022 Collaboration & Culture Judges
Chair of Judges
Director, Global Integrated Marketing, Xbox
Michael has worked on global brands since the beginning of his career. Starting at Ad Agencies DDB and Leo Burnett London, working on Volkswagen and McDonalds, he joined another global brand, Xbox, in 2008. Michael’s marketing campaigns aim to resonate through culture, while rethinking how Xbox can connect with completely new audiences.