Data, charts and benchmarks to help you plan your advertising and media investment.


Compare ROI, media allocation and ad/sales ratios by product sector and market.

  • Compare your ROI with the effectiveness case studies in the WARC database.
  • See the average media mix by market, product category and budget band.
  • Check adspend as a percentage of sales value across 200 SIC-coded industries (US only).

Data Points

Access hundreds of articles covering the latest data on WARC‘s platform.

  • Get the latest verified data on media spend, costs and consumption in key markets.
  • Download pre-made charts and datasets directly from the article.
  • Save articles or topics to receive updates when new data are added.

Adspend database

Advertising expenditure by media and format in 96 markets from 1982.

  • Access takeaway Excel tables of global, regional and country-level adspend data in 96 markets.
  • Build your own adspend tables by time period, market, medium, ad format and currency.
  • See where our data come from and the methodology used in each market in our notes & sources.

Adspend forecasts

WARC‘s two-year outlook for the world‘s largest ad markets.

  • Focusing on 12 key markets, which between them account for two-thirds of global adspend, WARC‘s International Ad Forecast looks ahead two years across media, ad format and currency.
  • WARC‘s bespoke Excel model is updated on a rolling basis throughout the year, ensuring you always have the last available information.

Media Costs database

Cost-per-thousand (CPM) and cost per 100 gross rating points (GRPs) by medium and target audience in 62 markets.

  • Use the Table Builder to compare cost per thousand (CPM) or cost per 100 gross rating points (GRPs) across markets, media, target audiences and time periods.
  • Access WARC‘s Media Inflation Forecast, a biannual survey of major media agencies which outlines cost inflation expectations across key media and markets for the next two years.

Surveys & Reports

Exclusive analysis of the latest advertising data across a series of in-depth reports.

  • The Global Marketing Index: A monthly barometer of marketer sentiment towards trading conditions, budgets and staffing levels on a global and regional level.
  • Global Ad Trends: A monthly report digesting the latest insights and evidenced thinking from the global advertising industry.
  • State of The Industry: Mobile Marketing: Results from exclusive surveys by WARC and the Mobile Marketing Association into brands‘ use of mobile around the world.

Not yet a subscriber but want to learn how WARC can help you?

Want to find out more? Contact us

Carolyn Murphy


Carolyn Murphy
+1 202 778 0680

Ed Pank

Asia Pacific

Ed Pank
+65 3157 6201